{"product_id":"paul-mitchell-clean-beauty-volumizing-liquid","title":"Paul Mitchell Clean Beauty Volumizing Liquid","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis volumizing liquid from Paul Mitchell is designed to give hair a visible boost of volume, shine and style memory. It is part of the “Clean Beauty” line, meaning it emphasises naturally-derived ingredients and cleaner beauty credentials. According to the brand, the formula is 84% of natural origin and is vegan, paraben-free, and gluten-free. \u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eIt works well especially for fine hair (which often struggles with lift and volume) but states suitability for all hair types. \u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eIt can also act as a primer before blow-drying to help your style last longer. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e84% natural-origin ingredients (per ISO 16128) ­— supporting a “cleaner” formula approach. \u003c\/li\u003e\n\u003cli\u003eInfused with flax seed (linseed) and ferulic acid. Flax seed brings omega fatty acids to nourish hair; ferulic acid is an antioxidant to protect strands. \u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, paraben-free, gluten-free. \u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair (colour safe) and good for all hair types — especially fine hair. \u003c\/li\u003e\n\u003cli\u003eAdds volume, shine, and “style memory” (so your blow-out or style holds shape). \u003c\/li\u003e\n\u003cli\u003eLightweight liquid texture — meant to boost without weighing hair down. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift and volume: \u003c\/strong\u003eFine or limp hair gains root lift and fuller appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine and polish: \u003c\/strong\u003eAdds visible shine for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle longevity: \u003c\/strong\u003eHelps your blow-dry or styling last longer thanks to primer-like action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishment \u0026amp; protection: \u003c\/strong\u003eFlax seed and ferulic acid help support hair health and guard against environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean formula: \u003c\/strong\u003eIf you prefer formulations with more natural origin and fewer conventional additives, this addresses that.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatility: \u003c\/strong\u003eWorks for many hair types, and especially good if colour-treated or fine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct: \u003c\/strong\u003eClean Beauty Volumizing Liquid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize: \u003c\/strong\u003e100 ml (≈3.4 fl. oz) in many markets.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair types: \u003c\/strong\u003eAll hair types, especially fine hair.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent: \u003c\/strong\u003eA subtle apple scent. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging: \u003c\/strong\u003ePart of a bio-based packaging initiative (e.g., from sugarcane derivatives) in the “Clean Beauty” line. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients\u003c\/strong\u003e: Linum usitatissimum (Flax seed) Seed Extract; Helianthus annuus (Sunflower) Seed Extract; Ferulic Acid; Hydrolyzed Vegetable Protein; Panthenol. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from: \u003c\/strong\u003eParabens, gluten, (in many markets) SLS\/SLES. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eHere are some good reasons you might choose this volumizing liquid:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair is fine, flat, or lacks lift, this is tailored for giving root lift and body without heaviness.\u003c\/li\u003e\n\u003cli\u003eIf you prioritise more \u003ci\u003enatural-origin\u003c\/i\u003e ingredients, and want a formula that avoids certain additives (gluten, parabens, etc).\u003c\/li\u003e\n\u003cli\u003eIf you style your hair (blow-dry, round-brush, etc) and want a primer that supports longer-lasting volume and shape.\u003c\/li\u003e\n\u003cli\u003eIf you are using colour-treated hair and want a product that’s stated as colour-safe.\u003c\/li\u003e\n\u003cli\u003eIf you like brands with environmental\/clean-beauty commitments (vegan, bio-based packaging).\u003c\/li\u003e\n\u003cli\u003eIf you want a multi-purpose product (volume + shine + nourishment) rather than just a basic volumiser.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eOn the flip side, if you have very coarse or very curly hair and your main issue is frizz, you may need a product focused more on smoothing\/defrizzing rather than volume; although this product still supports all hair types, the strongest lift benefit is promised for fine strands.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"100ml","offer_id":53617498554706,"sku":"PMTL292","price":21.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Paul_Mitchell_Clean_Beauty_Volumizing_Liquid_100ml_5e44a2c955.jpg?v=1780316521","url":"https:\/\/cosmetize-2.myshopify.com\/zh\/products\/paul-mitchell-clean-beauty-volumizing-liquid","provider":"COSMETIZE","version":"1.0","type":"link"}