{"product_id":"paul-mitchell-ultimate-wave","title":"Paul Mitchell Ultimate Wave","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eUltimate Wave \u003c\/strong\u003eis described by Paul Mitchell as a “Beachy Texture Cream‑Gel” that “forms, separates and adds loads of texture to create sexy, tousled beach waves.” \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003eIt is especially marketed for wavy and naturally curly hair types, and is built to resist humidity and fight frizz. \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003eKey claims include: vegan, paraben‑free, and colour‑safe. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream‑gel texture: \u003c\/strong\u003eOffers the defining power of a gel but with a softer feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidity‑resistant and frizz‑fighting: \u003c\/strong\u003eContains mushroom extract (Trametes versicolor extract) and other botanical components aimed at smoothing and resisting frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for wavy \u0026amp; curly hair: \u003c\/strong\u003eMentioned explicitly for wavy and curly hair textures rather than only straight. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; paraben free (in many markets) and colour safe: \u003c\/strong\u003eGood for dyed hair. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnhances natural waves: Helps hair look like “beach waves” with texture and separation.\u003c\/li\u003e\n\u003cli\u003eAdds texture and body: Rather than just smoothing, it builds texture for a tousled look.\u003c\/li\u003e\n\u003cli\u003eControls frizz and maintains definition in humidity: Good for climates or days with higher humidity.\u003c\/li\u003e\n\u003cli\u003eWorks as a styling product without stiff crunch: According to a review it gives “smoother, wavier waves without stiffness.” \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize: \u003c\/strong\u003eCommon size listed 200 ml \/ 6.8 fl oz. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair‑type: \u003c\/strong\u003eWavy to curly hair (though may work on fine wavy hair too but marketed for textured hair).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage form: \u003c\/strong\u003eCream‑gel for styling (apply on damp hair).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients: \u003c\/strong\u003ePolyurethane‑14, AMP‑Acrylates Copolymer, Hydrolyzed Keratin, Wheat Amino Acids, Trametes Versicolor Extract (mushroom extract) etc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClaims: \u003c\/strong\u003eVegan, paraben free, colour safe, humidity resistant.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eYou might choose Ultimate Wave if you:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHave naturally wavy or curly hair and want to enhance the wave pattern, not flatten or straighten it.\u003c\/li\u003e\n\u003cli\u003eWant a styling product that gives you texture, separation and “beachy” vibe rather than a slick straight finish.\u003c\/li\u003e\n\u003cli\u003eExperience frizz or loss of definition especially in humid weather, and want a product that offers some resistance to those conditions.\u003c\/li\u003e\n\u003cli\u003eAre using colour‑treated hair and want a styling product that is safe for colour and doesn’t compromise the colour vibrancy.\u003c\/li\u003e\n\u003cli\u003ePrefer a professional\/salon quality brand and are okay investing a bit more for that.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eIt might be less suitable if you:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHave extremely fine hair and find that gels or texture products weigh it down; in that case a lighter mousse might be better.\u003c\/li\u003e\n\u003cli\u003ePrefer ultra‑strong hold or structured styles (this product is more about texture \u0026amp; softness than maximum hold).\u003c\/li\u003e\n\u003cli\u003eDon’t have any wave\/curl texture and are looking to create curls from straight hair — this product works best to enhance what already exists.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"200ml","offer_id":53617504715090,"sku":"PMTL32","price":16.25,"currency_code":"GBP","in_stock":true},{"title":"75ml","offer_id":53617504747858,"sku":"PMTL305","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Paul_Mitchell_Ultimate_Wave_200ml_44f315d2fb_B3H94HCdK.jpg?v=1780316506","url":"https:\/\/cosmetize-2.myshopify.com\/products\/paul-mitchell-ultimate-wave","provider":"COSMETIZE","version":"1.0","type":"link"}