{"product_id":"paul-mitchell-platinum-plus-shampoo","title":"Paul Mitchell Platinum Plus Shampoo","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003ePlatinum Plus Shampoo is designed to brighten and refresh lightened hair tones (such as blonde, silver or grey) by targeting warm or brassy hues. The formula contains violet‑pigmented colouring agents and conditioning ingredients that help neutralise unwanted yellowing, soften the hair and boost shine. According to the product guide, it “brightens blonde, gray or white hair” and “banishes brassiness, softens strands, adds shine.” \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViolet‑tinted formula specifically targeted at neutralising warm\/brassy tones in very light or colour‑treated hair. \u003c\/li\u003e\n\u003cli\u003eConditioning and smoothing agents that improve texture and manageability of lightened hair strands. \u003c\/li\u003e\n\u003cli\u003eAvailable in sizeable formats for salon\/routine use (e.g., 300 ml, 1 L sizes referenced in product menus). \u003c\/li\u003e\n\u003cli\u003eProfessional‑brand formulation, colour‑safe when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps maintain a cooler, more refined blonde\/silver tone by reducing brassiness.\u003c\/li\u003e\n\u003cli\u003eKeeps hair looking vibrant, shiny and healthier rather than dull or yellowed.\u003c\/li\u003e\n\u003cli\u003eSupports the longevity of your colour or highlights, helping you extend the “just‑done” salon look.\u003c\/li\u003e\n\u003cli\u003eIdeal for hair that’s been lightened, bleached or naturally very light, where tone maintenance is critical.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Name: \u003c\/strong\u003ePaul Mitchell Platinum Plus Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTarget Hair Types: \u003c\/strong\u003eBlonde, white, silver, or very light colour‑treated hair—especially when brassiness or yellowing is a concern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunction: \u003c\/strong\u003eToning shampoo (violet pigment) + conditioning care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTypical Size\/Formats: \u003c\/strong\u003eIncludes larger salon‑sizes (for example ~300 ml or 1 L) referenced in marketing materials. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Claims: \u003c\/strong\u003eNeutralises brassiness, improves shine \u0026amp; texture, designed for blonde\/grey\/light hair tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand\/Line: \u003c\/strong\u003eFrom Paul Mitchell’s “Blonde\/Platinum” category (Platinum Plus variant) — part of their professional hair‑care offerings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair is lightened, bleached, highlighted, or naturally very blonde\/silver and you want to maintain a cool, non‑brassy tone, this product is specifically designed for that.\u003c\/li\u003e\n\u003cli\u003eIf you’ve invested in colour or toner and want a reliable at‑home maintenance product to protect the look and tone.\u003c\/li\u003e\n\u003cli\u003eIf you prefer quality salon‑brand haircare (Paul Mitchell) with professional formulations rather than mass‑market toning shampoos.\u003c\/li\u003e\n\u003cli\u003eIf you’re noticing your blonde\/silver hair taking on a yellow\/orange\/bronze tint and want a corrective routine step rather than waiting for a salon tone.\u003c\/li\u003e\n\u003cli\u003eIf you value a product that combines toning + conditioning (so your hair looks good and feels good) rather than simply purple shampoo that might dry the hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"1000ml","offer_id":53617435050322,"sku":"PMTL317","price":34.45,"currency_code":"GBP","in_stock":true},{"title":"300ml","offer_id":53617435083090,"sku":"PMTL316","price":18.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Paul_Mitchell_Platinum_Plus_Shampoo_1000ml_f0940115ec.jpg?v=1780316550","url":"https:\/\/cosmetize-2.myshopify.com\/products\/paul-mitchell-platinum-plus-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}