{"product_id":"joico-colorful-anti-fade-shampoo","title":"Joico Colorful Anti-Fade Shampoo","description":"\u003cp\u003eThe anti-fade colourful collection by Joico is committed to providing shine, strength and protection from colour-fading elements and promoting lasting vibrancy to keep your true colour. The \u003cstrong\u003eJoico Colourful Anti-Fade Shampoo - 1000ml\u003c\/strong\u003e is a gentle cleansing shampoo that removes only what the hair DONT want and leaves behind everything your DO. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe shampoo gently removes all the daily build-up and dirt from colour-treated hair while preserving the long-term vibrancy and intensity of the hair colour. It provides up to 8 weeks of colour vibrancy, strength, shine and manageability after every use. Formulated with Joico’s SmartRelease Technology, this shampoo is a one-of-a-kind liposome delivery system which continuously releases Arginine, Rosehip Oil, and Keratin to help strengthen, repair, and protect the hair from getting damaged due to daily styling. Enriched with Camellia oil,  essential Omega 9 fatty acids and antioxidants, it helps to seal in moisture and restore exotic shine to hair while Pomegranate Fruit Extracts, rich in fade-fighting and tannins super antioxidants, help protect the longevity of hair colour. This unique shampoo also provides anti-fade UV protection for long-lasting colour and fortifies hair for 3X greater resistance to breakage. Joico’s Colourful Anti-Fade Shampoo delivers smooth, shiny, healthy, and vibrant results when used daily. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour vibrancy that lasts up to 8 weeks.\u003c\/li\u003e\n\u003cli\u003eOffers strength, shine and manageability.\u003c\/li\u003e\n\u003cli\u003eFree of SLS\/SLES Sulphates.\u003c\/li\u003e\n\u003cli\u003eProvides anti-fade UV protection for long-lasting colour.\u003c\/li\u003e\n\u003cli\u003eFortifies hair for 3X greater resistance to breakage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"1000ml","offer_id":53617471848786,"sku":"JOI110","price":34.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Joico_Colorful_Anti_Fade_Shampoo_1000ml_ec9fc14759.jpg?v=1780316522","url":"https:\/\/cosmetize-2.myshopify.com\/products\/joico-colorful-anti-fade-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}