Name: Directions Semi Permanent Hair Colour
Brand: Directions
SKU: DIRC21P2
Price: 6.95 GBP
Availability: InStock

Directions Semi Permanent Hair Colour

Product Overview

Lagoon Blue is a soft yet vibrant aquatic-blue shade that evokes the calm shimmer of tropical waters. This semi-permanent hair dye colours hair while conditioning it, leaving strands smooth, glossy, and nourished. The formula gradually fades over washes, allowing flexibility to refresh or change your look. Perfect for creative styles, festival hair, or soft fantasy looks, Lagoon Blue provides a refreshing, ocean-inspired tone.

Key Features & Benefits

Soft Aquatic Blue Shade: Produces a calm, eye-catching blue tone.
Semi-Permanent & Flexible: Fades gradually, allowing easy refresh or colour changes.
Conditioning Formula: Keeps hair smooth, soft, and healthy.
Vegan & Cruelty-Free: No animal-derived ingredients or testing.
Mixable: Blends with other Directions colours to create turquoise, teal, pastel blue, or custom shades.
No Peroxide or Ammonia: Gentle on hair while delivering vibrant results.

Specifications

Type: Semi-permanent hair dye
Shade: Lagoon Blue
Volume: 100 ml pot
Finish: Soft, glossy aquatic-blue
Formula: Conditioning, vegan, cruelty-free
Best Base for Brightness: Light or pre-lightened hair
Longevity: Semi-permanent; fades gradually with washes

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened or naturally light/blonde hair for brightest results
Light brown hair for softer, medium blue tones
Previously dyed or porous hair that absorbs pigment well
Curly, wavy, or textured hair, benefiting from the conditioning formula

Recommended alongside:

Mild shampoo before colouring
Barrier cream to protect skin around the hairline
Gloves and old towels or clothes to avoid staining
Sulfate-free, colour-safe shampoo and conditioner
Weekly deep-conditioning masks to maintain moisture and shine

Pre-lightening is recommended for achieving a true Lagoon Blue effect.

Why Choose Lagoon Blue?

Provides a soft yet vibrant blue suitable for creative or subtle styles.
Gentle, conditioning formula keeps hair soft and manageable.
Flexible for mixing and experimenting with custom colours.
Semi-permanent nature allows easy colour refresh or change.
Ethical choice — vegan and cruelty-free.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to prolong colour.
Use sulfate-free, colour-safe shampoo and conditioner.
Rinse with cool water to reduce fading.
Deep-condition weekly to maintain softness and shine.
Avoid harsh clarifying shampoos, chlorine, or chemical treatments soon after dyeing.
Minimise frequent heat styling; always use a heat protectant.
Refresh colour by reapplying or mixing a small amount of dye with conditioner for a colour-boost treatment.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 116

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.