Name: Directions Semi Permanent Hair Colour
Brand: Directions
SKU: DIRC09P2
Price: 6.95 GBP
Availability: InStock

Directions Semi Permanent Hair Colour

Product Overview

Directions Flamingo Pink is a vibrant, playful hot-pink shade that delivers bold, eye-catching colour with a bright, electric finish. This semi-permanent dye is perfect for anyone wanting a standout, fun, and expressive look. The formula is gentle, conditioning, and completely free from peroxide and ammonia, making it ideal for those seeking vivid colour without compromising hair health. Flamingo Pink shows best on pre-lightened hair, producing a stunning neon-like pink that fades gracefully over time.

Key Features & Benefits

Vibrant Hot Pink Shade: Delivers a bold, striking neon-pink finish on lightened hair.
Semi-Permanent Flexibility: Fades gradually, perfect for experimenting with pink shades.
Conditioning Formula: Leaves hair feeling soft, smooth, and nourished after colouring.
Vegan & Cruelty-Free: Ethical formula with no animal-derived ingredients.
Mixable: Can be blended with other Directions colours to create custom pinks or pastel tones.
No Ammonia or Peroxide: Gentle on hair, suitable for regular colour refreshes.

Specifications

Type: Semi-permanent hair dye
Shade: Flamingo Pink
Volume: 100 ml tub
Finish: Bright, vibrant, electric pink
Formula: Vegan, cruelty-free, conditioning, peroxide-free, ammonia-free
Best Base for Vivid Results: Pre-lightened blonde
Longevity: Semi-permanent — gradually fades with washes

Suitable Hair Types & Recommended Use

Best for:

Pre-lightened or blonde hair for maximum neon-pink intensity
Light brown hair for a deeper, raspberry-like tone
Curly, wavy, and textured hair — benefits from the conditioning dye
Previously coloured or dry hair — the conditioning formula adds softness

Recommended items to use with Flamingo Pink:

Mild shampoo before colouring
Barrier cream for skin protection
Gloves and protective clothing
Sulfate-free, colour-safe aftercare products
Weekly moisture masks to maintain vibrancy

Bleaching is highly recommended for a true Flamingo Pink result.

Why Choose This Product?

Choose Flamingo Pink if you want a bold, vibrant, feminine colour that makes a statement. It's perfect for creative self-expression, festival looks, bold transformations, or blending into multi-toned styles like pink ombré or bubblegum gradients. The gentle, conditioning formula ensures your hair stays healthy while delivering intense colour.

Aftercare & Maintenance Tips

Wash hair 2–3 times weekly to maintain vibrancy.
Use sulfate-free, colour-safe shampoos and conditioners.
Rinse hair with cool water to slow fading.
Minimise heat styling; always use a heat protectant.
Apply weekly deep-conditioning treatments for shine and softness.
Avoid chlorine, clarifying shampoos, and chemical treatments soon after dyeing.
Refresh colour by reapplying or mixing a small amount of dye into conditioner for a colour-boosting hair mask.

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Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.