Name: Directions Semi Permanent Hair Colour
Brand: Directions
SKU: DIRC08P2
Price: 6.95 GBP
Availability: InStock

Directions Semi Permanent Hair Colour

Product Overview

Directions Cerise is a bold, vibrant pink-red semi-permanent hair colour that creates a striking and dramatic look. Perfect for making a statement, this vivid shade adds richness and depth while conditioning the hair. As a semi-permanent dye, Cerise gradually fades over washes, giving flexibility to refresh, mix, or change colours.

Key Features & Benefits

Vibrant Pink-Red Shade: Provides a bold, eye-catching colour.
Semi-Permanent & Flexible: Fades gradually, allowing for experimentation without long-term commitment.
Conditioning Formula: Helps hair stay soft, smooth, and manageable after colouring.
Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
Mixable with Other Shades: Combine with other colours for custom tones, gradients, or pastel blends.
No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Cerise (Pink-Red)
Volume: 100 ml pot
Finish: Rich, glossy pink-red; most vibrant on light or pre-lightened hair
Formula: Conditioning, vegan, cruelty-free, free from peroxide and ammonia
Best Base for Vivid Results: Lightened or blonde hair
Longevity: Fades gradually over washes; depends on hair type, aftercare, and washing frequency

Suitable Hair Types & Recommended Use

Best suited for:

Light, pre-lightened, or bleached hair for brightest results
Light to medium blonde hair for a vivid pink-red tone
Previously treated or textured hair that benefits from conditioning

For darker hair:

May produce subtle pink-red highlights rather than full vibrant colour; pre-lightening recommended for full effect

Recommended accompaniments:

Hair lightener or bleach for dark hair
Mild shampoo (no conditioner) before dyeing
Barrier cream or petroleum jelly around hairline, ears, and neck
Gloves and old towels/clothes to prevent staining
Colour-safe, sulfate-free shampoo and conditioner for aftercare

Why Choose Cerise?

Delivers a bold, dramatic, and vivid pink-red colour
Semi-permanent and gentle, ideal for experimenting or changing styles
Conditioning, vegan, and cruelty-free formula maintains hair health
Mixable with other shades to create unique tones or pastel blends
Suitable for both full hair colour or subtle highlights

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour
Use sulfate-free, colour-safe shampoo and conditioner
Rinse with cool or lukewarm water to slow fading
Apply a deep conditioning mask weekly to maintain moisture and shine
Minimize heat styling; use heat protectant when needed
Avoid harsh shampoos or chemical treatments immediately after dyeing
Reapply dye as needed to refresh colour
Expect gradual fading; semi-permanent dyes lighten with each wash

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 116

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.