Name: Directions Semi Permanent Hair Colour
Brand: Directions
SKU: DIRC13P2
Price: 6.95 GBP
Availability: InStock

Directions Semi Permanent Hair Colour

Product Overview

Bright Daffodil is a vivid, sunshine-yellow semi-permanent hair colour that adds a bold, energetic touch to your hair. Perfect for expressive, creative, or summery hairstyles, it provides a cheerful, eye-catching tone. The conditioning formula keeps hair soft, smooth, and manageable. As a semi-permanent dye, Bright Daffodil fades gradually, giving flexibility to refresh or change your look.

Key Features & Benefits

Vibrant Yellow Shade: Bright, energetic daffodil-yellow tone.
Semi-Permanent & Flexible: Fades gradually over washes; ideal for experimenting with new looks.
Conditioning Formula: Maintains hair softness, smoothness, and manageability.
Vegan & Cruelty-Free: No animal-derived ingredients and not tested on animals.
Mixable with Other Shades: Combine with other colours for custom tones or gradients.
No Harsh Developer Needed: Gentle on hair compared to permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Bright Daffodil (Yellow)
Volume: 100 ml pot
Finish: Bright, glossy yellow; most vivid on light or bleached hair
Formula: Conditioning, vegan & cruelty-free, free from harsh chemicals
Best Base for Vivid Results: Pre-lightened or bleached hair
Longevity: Gradually fades over washes; depends on hair type, aftercare, and washing frequency

Suitable Hair Types & Recommended Use

Best suited for:

Light, pre-lightened, or bleached hair for brightest yellow results
Light to medium blonde hair for a warm yellow tone
Previously lightened or de-pigmented hair for optimal colour uptake

For darker hair:

May result in subtle yellow highlights rather than full bright yellow; pre-lightening recommended for vivid results

Recommended accompaniments:

Hair lightener or bleach for dark hair
Mild shampoo (no conditioner) to prep hair before dyeing
Barrier cream or petroleum jelly around hairline, ears, and neck to prevent staining
Gloves and old towels or clothing
Colour-safe, sulfate-free shampoo and conditioner for aftercare

Why Choose Bright Daffodil?

Bold, cheerful, and eye-catching yellow colour
Semi-permanent and gentle, ideal for experimenting
Conditioning, vegan, and cruelty-free formula
Mixable with other shades for custom tones
Versatile — suitable for full colour or subtle tinted highlights

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour
Use sulfate-free, colour-safe shampoo and conditioner
Rinse with cool or lukewarm water
Apply a deep conditioning mask weekly to maintain moisture and shine
Minimise heat styling; use heat protectant when needed
Avoid harsh shampoos or chemical treatments immediately after dyeing
Reapply dye as needed to refresh colour
Expect gradual fading; semi-permanent dyes lighten with each wash

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 116

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.