Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC28
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions “Violet” is a semi‑permanent hair dye that produces a rich, deep purple colour with red undertones — a bold violet‑purple shade for expressive, vibrant hair.
The dye comes in a 100 ml pot.
The formula is free from peroxide and ammonia, which reduces damage compared to permanent dyes.
The product is 100% vegan-friendly and cruelty-free.
It includes conditioning agents, so hair stays soft, smooth, and supple after colouring rather than becoming dry or brittle.

Key Features & Benefits

Vibrant Deep Violet Shade — Provides a rich purple with red undertones, ideal for bold, creative, and standout looks.
Semi-Permanent & Gentle — No peroxide or ammonia, making it gentler on hair than many permanent dyes.
Conditioning Formula — Keeps hair soft, smooth, and nourished while holding pigment.
Mixable with Other Shades — Can be blended with other Directions colours for custom purples, pastel purples, or unique tones.
Vegan & Cruelty‑Free — A good choice for ethical, conscious beauty routines.
Easy At‑Home Use — Semi‑permanent direct‑deposit dye; no developer required.

Specifications

AttributeDetailsProduct TypeSemi-permanent hair dyeShade NameViolet (deep purple with red undertones)Volume100 ml tubFormulaDirect-deposit, no peroxide / no ammoniaConditioningYes — includes conditioning agentsEthicalVegan and cruelty-freeMixableYes — can be mixed with other Directions shades for custom coloursRecommended BaseLight / pre‑lightened or bleached hair for most vivid resultsTypical Result on Light BaseRich, vibrant purpleResult on Darker / Natural HairViolet tint or subtle purple sheen (less vivid)

Suitable Hair Types & What to Use With It

Best suited for:

Pre‑lightened or bleached hair (pale blonde / light base) — to get deep, vibrant purple.
Light natural hair (blonde/light brown) — can still produce noticeable violet tones, though less intense than on bleached hair.

Less effective on:

Dark brown to black hair — since the dye does not lighten hair, colour may only show as a subtle tint or muted sheen rather than a full vibrant purple.

Recommended to use alongside:

Sulphate-free, colour-safe shampoo and conditioner (to preserve vibrancy)
Tint brush and bowl (or gloved hands) for even application
Gloves and protective clothing or towels (the dye can stain skin or fabrics)
Conditioner or a hair mask after dyeing — to keep hair soft, especially if hair was previously lightened
If aiming for a lighter, pastel violet, use a small amount of Violet mixed with conditioner

Why Choose This Product?

Offers a bold, vibrant purple — ideal for creative expression, fashion-forward looks, or statement styles.
Gentle, semi‑permanent formula reduces hair damage compared to permanent dyes.
Conditioning formula keeps hair soft and manageable even after dyeing.
Mixability allows for creative freedom — you can customise the shade or create unique hybrid colours.
Vegan and cruelty-free, aligning with ethical beauty values.
Great value in a 100 ml pot — suitable for full-head colour, streaks, highlights, or creative colour placements.

Aftercare & Colour Maintenance Tips

Wash hair with cool or lukewarm water — hot water accelerates colour fade.
Use sulphate-free, colour-safe shampoo and conditioner.
Limit washing to 2–3 times per week to reduce fading.
Deep-condition regularly, especially if hair was bleached before colouring.
Avoid frequent heat styling, or always use a heat-protectant spray.
Limit sun / UV exposure, which can fade vivid colours more quickly.
Refresh colour when needed — you can reapply, or mix a small amount of Violet with conditioner for a softer touch-up.
Avoid harsh or clarifying shampoos unless intentionally fading or removing the dye.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.