Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC46
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Stormy Grey is a semi-permanent hair dye that delivers a deep, moody, steel-grey shade. With cool undertones and a slightly smoky finish, it creates a bold, modern grey ideal for achieving an edgy, sophisticated look. The dye is ammonia-free, peroxide-free, vegan, cruelty-free, and formulated with conditioning agents that help keep hair soft and manageable.

Key Features & Benefits

Smoky Steel-Grey Shade — A deep, cool-toned grey with a stormy, muted finish for a dramatic and modern style.
Semi-Permanent & Gentle — No harsh chemicals such as peroxide or ammonia.
Conditioning Formula — Helps prevent dryness and keeps hair feeling smooth after colouring.
Great for Toning — Helps neutralise warm or brassy tones when applied to lightened hair.
Mixable — Can be blended with other greys, blues, or black tones to customise your perfect shade.
Vegan & Cruelty-Free — Ideal for those who prefer ethical beauty products.
Easy Application — Thick, creamy consistency ensures even coverage.

Specifications

AttributeDetailsProduct TypeSemi-permanent hair dyeShadeStormy Grey (deep, smoky grey)Size100ml tubFormulaDirect-deposit (no ammonia or peroxide)ConditioningYesVeganYesCruelty-FreeYesLongevityAround 2–6 weeks depending on hair and aftercareMixableYes

Suitable Hair Types & What to Use With It

Best Suited For:

Pre-lightened or pale blonde hair — Produces the richest, truest stormy grey.
Light blonde natural hair — Creates a softer, cool-toned grey.
Recently bleached hair — Can help tone out brassiness for a smoky finish.

Less Effective On:

Medium to dark brown hair — The colour may not show well and may instead create a subtle shadow or tint.
Very warm yellow hair — May require toning to remove yellow before applying Stormy Grey.

Recommended to Use Alongside:

Sulphate-free, colour-safe shampoo and conditioner
Tint brush and mixing bowl
Gloves and protective clothing
Purple toner or shampoo (optional) when battling brassiness
Hair masks or conditioners for post-lightening care

Why Choose This Product?

Creates a bold, smoky, high-fashion grey that works for everyday wear or dramatic styles.
Gentle formula makes it ideal for regular colour changes or those with fragile hair.
Perfect for achieving ash, charcoal, or smoky grey tones at home.
Vegan and cruelty-free for conscious consumers.
Easy to customise by mixing with other grey, black, or blue shades.
Gives excellent toning results on pre-lightened hair.

Aftercare & Colour Maintenance Tips

Wash with cool or lukewarm water — hot water fades grey tones quickly.
Use sulphate-free shampoo to preserve colour.
Limit washing to 2–3 times weekly for longer-lasting results.
Apply deep-conditioning masks to maintain softness and prevent dryness.
Avoid heat styling when possible; use a heat protectant if you must style with heat.
Protect hair from UV exposure, as sunlight can dull grey tones.
Refresh colour between applications by mixing a small amount of Stormy Grey dye with conditioner.
Avoid clarifying shampoos unless you want the colour to fade out.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.