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Directions Semi Permanent Hair Colour - Wisteria
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Directions Semi Permanent Hair Colour - Wisteria
Product Overview
Directions Semi Permanent Hair Colour in Alpine Green delivers a vibrant, cool green shade with a crisp, nature-inspired tone. This semi-permanent, ammonia-free formula deposits bright, long-lasting colour while keeping hair soft and healthy. Alpine Green gradually fades over multiple washes, making it ideal for creative, temporary colour transformations without damaging hair. Perfect for anyone seeking a fresh, eye-catching green hue.
Key Features & Benefits
- Vibrant Alpine Green Shade: Bright, bold green that stands out and enhances creativity.
- Ammonia-Free Formula: Gentle on hair, reducing dryness and damage.
- Conditioning & Moisturising: Leaves hair soft, smooth, and manageable.
- Fade-Resistant Pigment: Maintains colour intensity with proper care.
- Suitable for All Hair Textures: Works well on straight, wavy, curly, and coily hair.
- Easy At-Home Application: Creamy consistency ensures even coverage and professional results.
Specifications
- Type: Semi-permanent hair dye
- Shade: Alpine Green
- Finish: Vibrant, glossy green
- Free From: Ammonia, Peroxide, Alcohol
- Texture: Cream-like consistency
- Longevity: Lasts several washes depending on hair porosity and aftercare
- Processing Time: 15–30 minutes
- Suitable For: Natural, pre-lightened, coloured, or chemically treated hair
What Hair Types Suit Alpine Green?
- Pre-lightened or blonde hair: Produces the brightest, truest green.
- Medium brown hair: Creates a muted or jewel-like green tone.
- Dark brown or black hair: Gives a subtle green tint or sheen, best seen under light.
- Curly and textured hair: Absorbs pigment well and benefits from the conditioning formula.
- Chemically treated hair: Safe due to the gentle, non-damaging composition.
What Should You Use Along with It?
- Bleach or Lightener: For darker hair to achieve maximum vibrancy.
- Conditioner or Hair Mask: To maintain softness and reduce potential dryness.
- Shampoo & Conditioner: Use sulfate-free, colour-safe products to prolong colour life.
- Gloves & Protective Cream: To prevent staining during application.
Why Choose This Product?
Choose Alpine Green for a striking, bold green that allows creative self-expression. Its gentle, conditioning formula ensures your hair stays healthy and shiny, while the semi-permanent nature allows experimentation without long-term commitment. Perfect for festival looks, fashion statements, or seasonal hair colour changes.
Aftercare & Hair Colour Maintenance Tips
- Wash Less Frequently: Limit washing to 2–3 times per week to maintain vibrancy.
- Use Cool Water: Hot water can cause faster fading.
- Sulfate-Free Products: Use colour-safe shampoos and conditioners.
- Deep Conditioning: Apply a hair mask weekly to retain moisture and shine.
- Protect From Heat & Sun: Use heat protectants before styling; UV spray can protect colour outdoors.
- Touch-Ups: Reapply every 4–6 weeks or as desired to refresh the shade.
Product Overview
Directions Antique Mauve is a semi‑permanent hair dye that produces a soft, muted mauve-blend — a gentle mix of purple hues with light grey/silver undertones for a subtle, vintage‑inspired look. Thanks to its conditioning, chemical‑free base, it colours while nourishing hair, leaving strands soft and silky rather than dry or brittle. Antique Mauve is ideal for those who want a stylish, pastel‑toned colour or a soft purple-grey effect — especially on pre‑lightened or light hair — without committing to a permanent dye.
Key Features & Benefits
- Soft Mauve‑Grey Shade — A refined, muted tone blending violet and light grey for a subtle, elegant finish.
- Vegan & Cruelty-Free — Formulated without animal-derived ingredients or animal testing.
- Conditioning Formula — Contains moisturising and conditioning agents so hair remains soft, smooth, and healthy after colouring.
- Semi-Permanent, Gentle on Hair — Does not require peroxide or ammonia; it deposits colour rather than bleaching, reducing potential damage.
- Inter‑mixable Shades — Can be mixed with other shades from the same line to create custom colours or pastel variations.
Specifications
- Type: Semi-permanent hair dye
- Shade/Name: Antique Mauve
- Format: 100 ml tub
- Finish: Soft, muted mauve‑grey / pastel purple‑grey
- Colour Base Requirements: Best results on pre‑lightened or pale blonde hair (light base, level 9–10) for true shade payoff; will be more subtle on darker hair.
- Vegan / Cruelty-Free: Yes
- Mixable: Yes — can be combined with other shades for custom results.
What Hair Types Suit This Colour & What to Use Along With It
Best suited for:
- Pre‑lightened, bleached or light blonde hair — for the truest “Antique Mauve” result.
- Light brown to medium hair — will yield a subtle mauve‑grey tint rather than full pastel effect.
- Curly, wavy, textured, or chemically treated hair — the conditioning base helps maintain softness and manageability.
What to use along with it (for best results):
- Bleach or lightener (if your hair is dark and you want a pastel result) — to lift hair to a light base before applying.
- pH‑balanced or mild shampoo (without conditioner) before dyeing — to ensure clean hair for good colour uptake.
- Gloves and protective cream (petroleum jelly or baby oil) around hairline and on ears/neck — to prevent skin or surface staining.
- Conditioner or hair mask after dyeing — to seal in moisture and maintain hair softness.
Why Choose This Product?
- You want a soft, pastel, dusty mauve or silver‑purple shade — ideal for a chic, understated, or “vintage pastel” look.
- You prefer a gentle, conditioning hair dye that doesn’t use harsh chemicals and leaves hair feeling nourished.
- You want flexibility — because it’s semi‑permanent, you can experiment and change colours more easily.
- You value vegan, cruelty‑free and ethical beauty choices.
- You like to mix and customise your hair colour — you can blend Antique Mauve with other shades to create unique tones.
Aftercare & How to Maintain the Colour
- Wash hair less frequently — ideally 2–3 times a week — to reduce colour fading.
- Use sulfate-free, colour-safe shampoo and conditioner — to preserve the pigment and maintain hair health.
- Rinse with cool or lukewarm water — avoids opening the cuticle too much and helps colour last longer.
- Deep condition or use hair masks weekly — keeps hair nourished, moisturised, and less prone to dryness as colour fades.
- Minimise heat styling and sun exposure — heat and UV can speed up fading and dullness. Use heat protectant and consider UV‑protective sprays.
- Touch-up when needed — since Antique Mauve is semi-permanent, colour will gradually wash out; reapply every 4–6 weeks (or as needed) to maintain vibrancy.
Product Overview
Directions Apple Green is a semi-permanent hair colour that delivers a bright, crisp green shade with a fresh and playful look. Ideal for creative, bold, and alternative styles, this vegan and cruelty-free formula colours hair while keeping it soft and conditioned. Apple Green gradually fades over multiple washes, allowing you to experiment with style without long-term commitment.
Key Features & Benefits
- Vivid Apple Green Shade: Creates a striking, lively green tone that stands out.
- Semi-Permanent & Flexible: Fades gradually, perfect for experimenting with different looks.
- Gentle & Conditioning Formula: Leaves hair soft, smooth, and manageable.
- Vegan & Cruelty-Free: No animal-derived ingredients and not tested on animals.
- Mixable with Other Shades: Can be combined with other Directions colours for custom tones.
- Free From Harsh Chemicals: No peroxide or ammonia, making it gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Apple Green
- Volume: 100 ml pot
- Finish: Bright, glossy green on light or pre-lightened hair
- Formula: Conditioning, ammonia/peroxide-free, vegan & cruelty-free
- Longevity: Lasts several washes depending on hair type, base colour, and aftercare
- Compatibility: Works on natural, coloured, bleached, or pre-lightened hair; best on light hair for true colour
What Hair Types Suit This Colour & What to Use Along With It
Best Hair Types:
- Pre-lightened or bleached hair for the truest, most vibrant green.
- Light blonde hair to match the jar colour.
- Medium/light brown hair for a subtler green tint.
- Chemically treated, textured, or coloured hair benefits from the conditioning formula.
What to Use Along With It:
- Bleach or lightener for dark hair to achieve vivid results.
- Mild shampoo before dyeing to prepare hair for colour absorption.
- Protective cream or petroleum jelly around hairline and ears to prevent staining.
- Gloves and old towels/clothing to protect skin and surfaces.
- Conditioner or hair mask after dyeing to maintain softness and shine.
Why Choose This Product?
- Bright, bold, and expressive colour for creative or alternative styles.
- Gentle, conditioning formula that is less damaging than permanent dyes.
- Vegan and cruelty-free for ethical beauty choices.
- Mixable with other shades to create custom colours.
- Semi-permanent nature allows flexibility and easy experimentation.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool or lukewarm water to prevent fading.
- Apply a deep conditioning mask weekly to maintain moisture and shine.
- Minimise frequent heat styling to reduce fading.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing.
- Touch up the colour as needed to refresh vibrancy.
Product Overview
Directions Apricot is a semi‑permanent hair dye that gives your hair a warm, soft apricot/peach-orange tone — bright, sunny, and full of warmth. Ideal for lighter hair bases, it can also add a subtle tint to darker hair. The formula is conditioning and gentle, keeping hair soft and healthy rather than dry or damaged. Apricot is perfect for playful, summery, or natural-looking warm tones that are easily reversible over time.
Key Features & Benefits
- Warm Apricot / Peach-Orange Shade: Gives hair a soft, warm glow with subtle orange/peach undertones.
- Semi-Permanent & Flexible: Gradually fades over washes; ideal for experimenting with new looks.
- Conditioning Formula: Keeps hair soft, smooth, and manageable.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and not tested on animals.
- Mixable with Other Shades: Can be combined with other Directions colours for custom tones.
- Free from Harsh Chemicals: Does not require peroxide or ammonia, making it gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade Name: Apricot
- Volume: 100 ml tub
- Finish: Warm pastel/peachy-orange glow (on light base)
- Formula: Conditioning, ammonia/peroxide-free, vegan & cruelty-free
- Best Base for Vivid Results: Bleached, pre-lightened or very light hair
- Longevity: Fades gradually over washes; depends on hair type, aftercare, and washing frequency
- Compatibility: Works on natural, coloured, bleached, or pre-lightened hair; best on lighter bases
What Hair Types Suit This Colour & What to Use Along With It
Best suited for:
- Pre-lightened or bleached hair / light blonde hair — gives the clearest, most vibrant apricot result.
- Light or medium brown hair — may result in a subtle warm tint or peachy glow rather than full apricot tone.
- Chemically treated, textured, or colour-treated hair — absorbs colour well and benefits from the dye’s conditioning properties.
Recommended products for best results:
- Bleach or lightener for dark hair to achieve true apricot colour.
- Mild or pH-balanced shampoo to cleanse hair before dyeing.
- Protective cream (petroleum jelly) around hairline, neck, and ears to prevent staining.
- Gloves and old towels or clothing to avoid dye stains.
- Light conditioner or hair mask after dyeing to maintain softness and colour vibrancy.
Why Choose This Product?
- A warm, soft, cheerful colour that’s expressive without being too bold.
- Gentle formula that nourishes hair and avoids harsh chemicals.
- Semi-permanent for easy experimentation and frequent colour changes.
- Vegan and cruelty-free for ethical hair colour choice.
- Mixable with other shades to create custom tones.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool or lukewarm water to prevent fading.
- Apply a deep conditioning mask weekly to maintain moisture and shine.
- Minimize heat styling; use a heat protectant if necessary.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing.
- Reapply dye as needed to refresh colour.
Product Overview
Directions Atlantic Blue is a semi-permanent hair colour that creates a rich, deep ocean-inspired blue. Its vibrant pigment provides bold, eye-catching colour while keeping hair soft and conditioned. Being semi-permanent, it fades gradually over washes, offering flexibility to change or refresh your look without long-term commitment.
Key Features & Benefits
- Deep, Ocean-Inspired Blue Shade: Vivid, intense blue for a bold transformation.
- Semi-Permanent & Flexible: Ideal for experimenting with different looks; fades gradually.
- Conditioning Formula: Keeps hair soft, smooth, and manageable.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
- Mixable with Other Shades: Combine with other colours for unique tones or custom shades.
- No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Atlantic Blue
- Volume: 100 ml pot
- Finish: Deep, glossy blue (most vivid on light/bleached hair)
- Suitable Base: Best on pre-lightened or blonde hair; medium or darker hair may show a subtler blue tint.
- Formula: Conditioning, ammonia- and peroxide-free, vegan & cruelty-free
- Longevity: Fades gradually over washes, depending on hair type, aftercare, and washing frequency.
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or bleached hair for the brightest, most vivid blue.
- Light to medium brown hair for a subtler blue tint.
- Chemically treated, textured, or previously coloured hair, which benefits from the conditioning formula.
Recommended accompaniments:
- Bleach or lightener for dark hair to achieve true vivid blue.
- Mild shampoo (no conditioner) to prep hair for dyeing.
- Protective cream (petroleum jelly) around hairline, neck, and ears.
- Gloves and old towels/clothing to prevent staining.
- Light conditioner or hair mask after dyeing to maintain softness and vibrancy.
Why Choose This Product?
- Bold, expressive blue suitable for creative and adventurous styles.
- Gentle, conditioning formula that keeps hair healthy.
- Semi-permanent nature allows for easy experimentation.
- Vegan and cruelty-free, supporting ethical hair care.
- Customizable by mixing with other shades for unique results.
Aftercare & Colour Maintenance
- Wash hair 2–3 times per week to preserve colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool or lukewarm water to reduce fading.
- Apply a deep conditioning mask weekly to maintain moisture and shine.
- Minimize heat styling; use a heat protectant when necessary.
- Avoid harsh shampoos or chemical treatments soon after dyeing.
- Reapply dye as needed to refresh vibrancy.
Product Overview
Bright Daffodil is a vivid, sunshine-yellow semi-permanent hair colour that adds a bold, energetic touch to your hair. Perfect for expressive, creative, or summery hairstyles, it provides a cheerful, eye-catching tone. The conditioning formula keeps hair soft, smooth, and manageable. As a semi-permanent dye, Bright Daffodil fades gradually, giving flexibility to refresh or change your look.
Key Features & Benefits
- Vibrant Yellow Shade: Bright, energetic daffodil-yellow tone.
- Semi-Permanent & Flexible: Fades gradually over washes; ideal for experimenting with new looks.
- Conditioning Formula: Maintains hair softness, smoothness, and manageability.
- Vegan & Cruelty-Free: No animal-derived ingredients and not tested on animals.
- Mixable with Other Shades: Combine with other colours for custom tones or gradients.
- No Harsh Developer Needed: Gentle on hair compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Bright Daffodil (Yellow)
- Volume: 100 ml pot
- Finish: Bright, glossy yellow; most vivid on light or bleached hair
- Formula: Conditioning, vegan & cruelty-free, free from harsh chemicals
- Best Base for Vivid Results: Pre-lightened or bleached hair
- Longevity: Gradually fades over washes; depends on hair type, aftercare, and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light, pre-lightened, or bleached hair for brightest yellow results
- Light to medium blonde hair for a warm yellow tone
- Previously lightened or de-pigmented hair for optimal colour uptake
For darker hair:
- May result in subtle yellow highlights rather than full bright yellow; pre-lightening recommended for vivid results
Recommended accompaniments:
- Hair lightener or bleach for dark hair
- Mild shampoo (no conditioner) to prep hair before dyeing
- Barrier cream or petroleum jelly around hairline, ears, and neck to prevent staining
- Gloves and old towels or clothing
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
Why Choose Bright Daffodil?
- Bold, cheerful, and eye-catching yellow colour
- Semi-permanent and gentle, ideal for experimenting
- Conditioning, vegan, and cruelty-free formula
- Mixable with other shades for custom tones
- Versatile — suitable for full colour or subtle tinted highlights
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour
- Use sulfate-free, colour-safe shampoo and conditioner
- Rinse with cool or lukewarm water
- Apply a deep conditioning mask weekly to maintain moisture and shine
- Minimise heat styling; use heat protectant when needed
- Avoid harsh shampoos or chemical treatments immediately after dyeing
- Reapply dye as needed to refresh colour
- Expect gradual fading; semi-permanent dyes lighten with each wash
Product Overview
Directions Carnation Pink is a semi-permanent hair colour that delivers a soft yet vibrant pink shade, reminiscent of blooming carnations. Perfect for creating playful, feminine, or statement looks, this dye adds a fresh, lively colour while conditioning the hair. Being semi-permanent, Carnation Pink fades gradually over time, allowing flexibility to experiment or refresh the shade.
Key Features & Benefits
- Soft, Vibrant Pink Shade: Gives hair a delicate yet noticeable pink tone.
- Semi-Permanent & Flexible: Gradually fades, ideal for experimenting with colour without commitment.
- Conditioning Formula: Keeps hair smooth, soft, and manageable after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and not tested on animals.
- Mixable with Other Shades: Can be combined with other colours for custom tones or pastel blends.
- No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Carnation Pink
- Volume: 100 ml pot
- Finish: Soft, glossy pink; most vibrant on light or pre-lightened hair
- Formula: Conditioning, vegan, cruelty-free, free from peroxide and ammonia
- Best Base for Vivid Results: Lightened or blonde hair
- Longevity: Fades gradually over washes; duration depends on hair type, aftercare, and washing habits
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened, bleached, or blonde hair for brightest results
- Light to medium blonde hair for a soft pink tone
- Chemically treated or textured hair that benefits from the conditioning formula
For darker hair:
- May produce subtle pink undertones rather than full vibrant pink; pre-lightening recommended for full effect
Recommended accompaniments:
- Hair lightener or bleach for dark hair
- Mild shampoo (no conditioner) before dyeing
- Barrier cream or petroleum jelly around hairline, ears, and neck
- Gloves and old towels/clothes to avoid staining
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
Why Choose Carnation Pink?
- Provides a playful, feminine, and trendy pink colour
- Semi-permanent and gentle, ideal for experimentation
- Conditioning, vegan, and cruelty-free formula keeps hair healthy
- Can be mixed with other colours to create custom shades or pastels
- Versatile for full hair colour or subtle highlights
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour
- Use sulfate-free, colour-safe shampoo and conditioner
- Rinse with cool or lukewarm water to prevent fading
- Apply a deep conditioning mask weekly to maintain moisture and shine
- Minimize heat styling; use heat protectant when necessary
- Avoid harsh shampoos or chemical treatments immediately after dyeing
- Reapply dye as needed to refresh colour
- Expect gradual fading; semi-permanent dyes lighten with each wash
Product Overview
Directions Cerise is a bold, vibrant pink-red semi-permanent hair colour that creates a striking and dramatic look. Perfect for making a statement, this vivid shade adds richness and depth while conditioning the hair. As a semi-permanent dye, Cerise gradually fades over washes, giving flexibility to refresh, mix, or change colours.
Key Features & Benefits
- Vibrant Pink-Red Shade: Provides a bold, eye-catching colour.
- Semi-Permanent & Flexible: Fades gradually, allowing for experimentation without long-term commitment.
- Conditioning Formula: Helps hair stay soft, smooth, and manageable after colouring.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
- Mixable with Other Shades: Combine with other colours for custom tones, gradients, or pastel blends.
- No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Cerise (Pink-Red)
- Volume: 100 ml pot
- Finish: Rich, glossy pink-red; most vibrant on light or pre-lightened hair
- Formula: Conditioning, vegan, cruelty-free, free from peroxide and ammonia
- Best Base for Vivid Results: Lightened or blonde hair
- Longevity: Fades gradually over washes; depends on hair type, aftercare, and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light, pre-lightened, or bleached hair for brightest results
- Light to medium blonde hair for a vivid pink-red tone
- Previously treated or textured hair that benefits from conditioning
For darker hair:
- May produce subtle pink-red highlights rather than full vibrant colour; pre-lightening recommended for full effect
Recommended accompaniments:
- Hair lightener or bleach for dark hair
- Mild shampoo (no conditioner) before dyeing
- Barrier cream or petroleum jelly around hairline, ears, and neck
- Gloves and old towels/clothes to prevent staining
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
Why Choose Cerise?
- Delivers a bold, dramatic, and vivid pink-red colour
- Semi-permanent and gentle, ideal for experimenting or changing styles
- Conditioning, vegan, and cruelty-free formula maintains hair health
- Mixable with other shades to create unique tones or pastel blends
- Suitable for both full hair colour or subtle highlights
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour
- Use sulfate-free, colour-safe shampoo and conditioner
- Rinse with cool or lukewarm water to slow fading
- Apply a deep conditioning mask weekly to maintain moisture and shine
- Minimize heat styling; use heat protectant when needed
- Avoid harsh shampoos or chemical treatments immediately after dyeing
- Reapply dye as needed to refresh colour
- Expect gradual fading; semi-permanent dyes lighten with each wash
Product Overview
Directions Dark Tulip is a semi‑permanent hair colour that delivers a deep, rich crimson‑red tone — a darker, more sophisticated red shade that combines vibrancy with subtlety. It’s ideal if you want a dramatic yet refined look, offering depth and sheen while keeping hair soft and conditioned. As a semi‑permanent dye, Dark Tulip fades gradually over washes, giving flexibility to change or refresh as you like.
Key Features & Benefits
- Deep Crimson‑Red Shade: Produces a rich, intense red with depth — elegant and striking.
- Semi-Permanent & Flexible: Fades gradually; perfect for trying new looks without permanent commitment.
- Conditioning Formula: Helps maintain hair softness, smoothness, and shine after colouring.
- Vegan & Cruelty‑Free: Contains no animal-derived ingredients and is not tested on animals.
- Blendable / Mixable with Other Shades: You can mix it with other colours to customize intensity or tone.
- Free from Harsh Developers: No peroxide or ammonia needed — gentler on hair than permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Dark Tulip (Deep Red / Crimson)
- Volume: 100 ml pot
- Finish: Deep, glossy crimson-red; most vivid on light or pre-lightened hair
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for Vivid Results: Lightened or blonde hair; darker hair will yield a subtler red/tinted effect
- Longevity: Gradually fades over washes; duration depends on hair type, washing frequency, and aftercare
Suitable Hair Types & Recommended Use
Best suited for:
- Light or pre-lightened hair for rich, vivid red results
- Light to medium brown hair — produces a deep red tone, though less vivid than on a light base
- Chemically treated, coloured, or textured hair — benefits from the conditioning properties for softness and manageability
For darker hair:
- Expect subtle red undertones rather than bright red; for fuller result, lightening prior to dyeing is recommended
Recommended supportive products/steps:
- Lightening or bleaching kit (if hair is dark and you want vivid red)
- Mild shampoo (avoid heavy conditioners) before dyeing to clean hair for colour absorption
- Barrier cream or petroleum jelly around hairline, ears, and neck to prevent staining
- Gloves, old towels or clothes to protect against dye stains
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
- Optional deep‑conditioning treatment or mask to maintain hair health
Why Choose Dark Tulip?
Choose Dark Tulip if you want a refined, deep red colour that balances boldness with sophistication. The shade is ideal for those who want a dramatic yet wearable red — perfect for everyday wear or special occasions. Because it’s semi‑permanent and gentle, it’s also suitable for frequent refreshes or colour experimentation without damaging hair. The conditioning and cruelty‑free formula make it a gentle, ethical choice.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour vibrancy for longer.
- Use sulfate-free, colour-safe shampoo and conditioner to avoid stripping pigment.
- Rinse with cool or lukewarm water to slow down fading and help maintain shine.
- Use a deep-conditioning mask weekly to keep hair nourished, soft, and healthy.
- Minimise heat styling; when necessary, always use a heat protectant.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — these can strip colour quickly.
- Because Dark Tulip is semi‑permanent, expect gradual fading; re-apply or touch-up as needed to refresh the shade.
Product Overview
Directions Deep Purple is a semi-permanent hair colour that produces a rich, saturated purple shade — vibrant yet deep. It offers an expressive, creative colour option for those seeking a bold but refined look. With a conditioning, chemical-free base, Deep Purple colours hair while helping to keep it soft, smooth, and healthy. Since it's semi-permanent, the colour gradually fades over washes, offering flexibility for frequent colour changes or refreshes.
Key Features & Benefits
- Rich, Intense Purple Shade: Provides a deep purple tone that stands out with dimension and shine.
- Semi-Permanent & Flexible: Lets you experiment with colour without long-term commitment — fades gradually over time.
- Conditioning & Gentle Formula: Helps maintain hair softness, smoothness, and manageability after dyeing.
- Vegan & Cruelty-Free: Free from animal-derived ingredients, peroxide, and ammonia — better for hair and ethical for users.
- Blendable / Mixable: Can be mixed with other shades to customise intensity or create gradient/multitone effects.
- No Harsh Developer Required: Easy application without the need for harsh chemicals or developers, reducing potential hair damage.
Specifications
- Type: Semi-permanent hair dye
- Shade: Deep Purple
- Volume: 100 ml pot
- Finish: Vibrant, glossy purple — most vivid on a light or pre-lightened hair base
- Formula: Conditioning, peroxide- and ammonia-free, vegan & cruelty-free
- Best Base for Vivid Results: Lightened or blonde hair; medium or darker hair will yield subtler purple tones
- Longevity: Semi-permanent — colour fades gradually over washes; longevity depends on hair type, frequency of washing, and aftercare
Suitable Hair Types & Recommended Use
Best suited for:
- Light or pre-lightened hair for bold, vivid purple results
- Medium brown hair for a rich, darker purple tone
- Chemically treated, coloured, or textured hair — benefits from conditioning properties for softness and manageability
For darker hair:
- Expect subtler purple undertones or a deep plum shade rather than bright purple; pre-lightening recommended for maximum effect
Recommended supportive steps/products:
- Lightener or bleach (if hair is dark and you want bright purple)
- Mild shampoo (no heavy conditioner) before dyeing to prep hair for pigment uptake
- Barrier cream or petroleum jelly around the hairline, ears, and neck to prevent skin staining
- Gloves, old towels or clothes to avoid staining surfaces
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
- Optional deep-conditioning masks or treatments to maintain hair health
Why Choose Deep Purple?
Choose Deep Purple if you’re looking for a dramatic, expressive hair colour that balances boldness with depth. It’s ideal for creative styling, statement looks, or simply changing your vibe without permanent commitment. The gentle, conditioning, vegan-friendly formula makes it a safer, more ethical choice compared to permanent dyes. Its blendability lets you customise or combine with other colours for unique results.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour vibrancy.
- Use sulfate-free, colour-safe shampoo and conditioner to protect pigment and hair health.
- Rinse hair with cool or lukewarm water to slow fading and seal in colour.
- Use a deep-conditioning mask weekly to keep hair moisturised, soft, and shiny.
- Minimise frequent heat styling; when styling, always use a heat protectant.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — they can strip pigment.
- Since Deep Purple is semi-permanent, expect gradual fading — reapply or touch up as needed to refresh the tone.
Product Overview
Directions Denim Blue is a semi-permanent hair colour that gives hair a rich, deep blue shade with cool undertones — reminiscent of classic denim. It’s designed for those seeking a stylish, bold look without the permanence or harsh chemicals of a permanent dye. The formula includes conditioning agents, so hair remains soft, smooth, and healthy even after colouring. Because the dye is semi-permanent, the colour gradually fades over washes, giving flexibility to change or refresh as you like.
Key Features & Benefits
- Deep, Rich Blue Shade: Creates a bold, intense blue tone that stands out, especially on light or pre-lightened hair.
- Semi-Permanent & Flexible: Fades gradually — ideal for experimenting, frequent colour changes, or seasonal looks.
- Conditioning & Gentle Formula: Helps maintain hair softness, smoothness, and manageability after dyeing.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and not tested on animals.
- Blendable / Mixable: Can be mixed with other shades to customise intensity, tone, or create gradient/multicolour effects.
- No Harsh Developer Needed: Does not require peroxide or ammonia — less damaging compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Denim Blue
- Volume: 100 ml pot
- Finish: Deep, glossy denim-blue — most vivid on light or pre-lightened hair base
- Formula: Conditioning, peroxide- and ammonia-free, vegan & cruelty-free
- Best Base for Vivid Results: Lightened or blonde hair; medium or darker hair may yield subtler blue tones
- Longevity: Semi-permanent — colour fades gradually over washes; longevity depends on hair type, washing frequency, and aftercare
Suitable Hair Types & Recommended Use
Best suited for:
- Light or pre-lightened hair for vivid, true denim-blue results
- Medium brown hair for a rich blue tint effect
- Previously coloured, textured, or chemically treated hair — benefits from the conditioning formula for softness and manageability
For darker hair:
- Expect more muted or subtle blue undertones rather than bright blue; pre-lightening is recommended for maximum effect
Recommended supportive steps/products:
- Lightening or bleaching kit (if hair is dark and you want intense blue)
- Mild shampoo (no heavy conditioner) before dyeing to clean hair for better pigment uptake
- Barrier cream or petroleum jelly around hairline, ears, and neck to prevent skin staining
- Gloves and old towels or clothes to protect against dye stains
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
- Optional deep-conditioning mask or treatment to maintain hair health
Why Choose Denim Blue?
Choose Denim Blue if you want a striking, cool-toned hair colour that balances boldness with elegance — perfect for fashion-forward or creative styles. It’s excellent for those who want impactful colour without the damage of permanent dye. The semi-permanent, conditioning, vegan-friendly formula makes it a gentle, ethical choice. Its flexibility and mixability allow you to customise or blend with other shades for unique colour expressions.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour vibrancy.
- Use sulfate-free, colour-safe shampoo and conditioner to protect pigment and hair health.
- Rinse hair with cool or lukewarm water to slow down fading and help seal colour.
- Use a deep-conditioning mask weekly to maintain moisture, softness, and shine.
- Minimise heat styling; when necessary, always use a heat protectant.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — these can strip the pigment quickly.
- Because Denim Blue is semi-permanent, expect gradual fading; refresh or re-apply as needed to maintain shade depth.
Product Overview
Directions Ebony is a deep, dark semi-permanent shade that delivers a rich black tone with a subtle warm undertone. Unlike harsh permanent dyes, this formula conditions as it colours, leaving hair soft, shiny, and manageable. Ideal for adding depth, covering faded colours, or achieving a bold dark look, Ebony fades gradually over washes, giving you flexibility without long-term commitment.
Key Features & Benefits
- Deep Dark Shade: Provides a rich black tone with depth and softness.
- Semi-Permanent Flexibility: Fades gradually, making it easy to refresh or switch colours.
- Conditioning Formula: Leaves hair smoother, softer, and healthier-looking.
- Vegan & Cruelty-Free: Made without animal ingredients; gentle and ethical.
- Mixable with Other Shades: Can be blended to darken or deepen other colours.
- Developer-Free: No peroxide or ammonia; far gentler than permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Ebony (deep black with subtle warm/red undertones)
- Volume: 100 ml pot
- Finish: Glossy, deep dark colour
- Formula: Conditioning, vegan, cruelty-free, peroxide-free, ammonia-free
- Best Base for Results: Works on both light and dark hair
- Longevity: Semi-permanent — fades gradually with each wash
Suitable Hair Types & Recommended Use
Ideal for:
- Medium to dark natural hair — deepens tone without needing bleach
- Light or pre-lightened hair — produces the darkest, most intense black result
- Previously dyed or textured hair — benefits from the conditioning formula
- Covering faded bright colours or adding depth over uneven tones
Recommended products to use with it:
- Mild shampoo before application
- Barrier cream to protect skin
- Gloves and protective towels
- Colour-safe, sulfate-free aftercare products
Bleaching is not required unless you want the absolute darkest result on naturally dark hair.
Why Choose Ebony?
- Perfect for achieving a dark, dramatic black shade without the harshness of permanent dye
- Gentle, moisturising formula suitable for regular refreshes
- Ideal for deepening existing colours or creating a clean, dark canvas
- Ethical, vegan, and cruelty-free
- Easy to apply, maintain, and refresh
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times a week to prolong colour.
- Use sulfate-free, colour-safe shampoos and conditioners.
- Rinse with cool water to slow fading.
- Avoid clarifying shampoos and chemical treatments.
- Limit heat styling; always use heat protection.
- Deep-condition weekly for softness and shine.
- Reapply as needed to refresh the dark tone as it fades.
Product Overview
Directions Flame is a bold, fiery orange-red shade designed to deliver maximum vibrancy and warmth. This bright, flame-inspired colour offers standout intensity, especially on pre-lightened or blonde hair. Formulated without peroxide or ammonia, it colours gently while conditioning the hair for a soft, glossy finish. Perfect for those who want a striking, high-impact colour without damaging their hair, this semi-permanent dye fades gradually, giving creative flexibility for future colour changes.
Key Features & Benefits
- Vibrant Fiery Shade: A bold flame-like orange-red that stands out on lightened hair.
- Semi-Permanent Formula: Allows flexibility — fades gradually and is easy to refresh.
- Conditioning & Gentle: Softens and smooths hair while depositing colour.
- Vegan & Cruelty-Free: Ethical, gentle, and free from animal-derived ingredients.
- Mixable with Other Shades: Ideal for creating custom oranges, reds, and sunset blends.
- No Peroxide or Ammonia: Less damaging than permanent dyes; ideal for regular colour changes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Flame (fiery orange-red)
- Volume: 100 ml tub
- Finish: Bright, warm, high-impact colour
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for Vibrancy: Pre-lightened or blonde hair
- Longevity: Semi-permanent — fades over washes depending on aftercare and hair type
Suitable Hair Types & Recommended Use
Best for:
- Pre-lightened or blonde hair for maximum vibrancy
- Medium brown hair for a warm coppery tint
- Naturally red or warm-toned hair — enhances natural hues
- Curly, textured, or previously coloured hair — benefits from the conditioning texture
To use alongside:
- Mild shampoo (no conditioner before dyeing)
- Barrier cream to protect skin
- Gloves and old towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning mask
- Optional: colour-refreshing conditioner for ongoing vibrancy
Why Choose This Product?
Choose Flame if you want a striking, fiery shade that turns heads. Its semi-permanent formula makes it perfect for experimenting with warm, bold looks without long-term commitment or damage. The conditioning base leaves hair nourished, soft, and shiny, making it a great option for frequent colour changes or creative blends such as sunset, phoenix, or lava-inspired looks.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to extend colour life.
- Use sulfate-free, colour-protecting shampoos and conditioners.
- Rinse hair with cool water to slow fading.
- Avoid frequent heat styling; always use heat protectant if styling.
- Use a weekly deep-conditioning treatment for moisture and shine.
- Avoid clarifying shampoos and chemical treatments for several weeks.
- Refresh colour as needed with reapplication or by mixing dye into conditioner for a colour-boosting mask.
Product Overview
Directions Flamingo Pink is a vibrant, playful hot-pink shade that delivers bold, eye-catching colour with a bright, electric finish. This semi-permanent dye is perfect for anyone wanting a standout, fun, and expressive look. The formula is gentle, conditioning, and completely free from peroxide and ammonia, making it ideal for those seeking vivid colour without compromising hair health. Flamingo Pink shows best on pre-lightened hair, producing a stunning neon-like pink that fades gracefully over time.
Key Features & Benefits
- Vibrant Hot Pink Shade: Delivers a bold, striking neon-pink finish on lightened hair.
- Semi-Permanent Flexibility: Fades gradually, perfect for experimenting with pink shades.
- Conditioning Formula: Leaves hair feeling soft, smooth, and nourished after colouring.
- Vegan & Cruelty-Free: Ethical formula with no animal-derived ingredients.
- Mixable: Can be blended with other Directions colours to create custom pinks or pastel tones.
- No Ammonia or Peroxide: Gentle on hair, suitable for regular colour refreshes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Flamingo Pink
- Volume: 100 ml tub
- Finish: Bright, vibrant, electric pink
- Formula: Vegan, cruelty-free, conditioning, peroxide-free, ammonia-free
- Best Base for Vivid Results: Pre-lightened blonde
- Longevity: Semi-permanent — gradually fades with washes
Suitable Hair Types & Recommended Use
Best for:
- Pre-lightened or blonde hair for maximum neon-pink intensity
- Light brown hair for a deeper, raspberry-like tone
- Curly, wavy, and textured hair — benefits from the conditioning dye
- Previously coloured or dry hair — the conditioning formula adds softness
Recommended items to use with Flamingo Pink:
- Mild shampoo before colouring
- Barrier cream for skin protection
- Gloves and protective clothing
- Sulfate-free, colour-safe aftercare products
- Weekly moisture masks to maintain vibrancy
Bleaching is highly recommended for a true Flamingo Pink result.
Why Choose This Product?
Choose Flamingo Pink if you want a bold, vibrant, feminine colour that makes a statement. It's perfect for creative self-expression, festival looks, bold transformations, or blending into multi-toned styles like pink ombré or bubblegum gradients. The gentle, conditioning formula ensures your hair stays healthy while delivering intense colour.
Aftercare & Maintenance Tips
- Wash hair 2–3 times weekly to maintain vibrancy.
- Use sulfate-free, colour-safe shampoos and conditioners.
- Rinse hair with cool water to slow fading.
- Minimise heat styling; always use a heat protectant.
- Apply weekly deep-conditioning treatments for shine and softness.
- Avoid chlorine, clarifying shampoos, and chemical treatments soon after dyeing.
- Refresh colour by reapplying or mixing a small amount of dye into conditioner for a colour-boosting hair mask.
Product Overview
Directions Fluorescent Green is a bold, high-impact neon green shade made for those who love dramatic, unforgettable colour. This ultra-vibrant tone gives a striking, electric finish that glows with intensity, especially on pre-lightened hair. The gentle, conditioning formula contains no peroxide or ammonia, making it perfect for regular colour refreshes or creative transformations. Expect a bright, eye-catching green that truly stands out.
Key Features & Benefits
- Ultra-Bright Neon Shade: Delivers a glowing, fluorescent green that’s impossible to miss.
- Semi-Permanent & Flexible: Fades gradually, ideal for short-term or experimental colour changes.
- Conditioning Formula: Leaves hair soft, smooth, and nourished after dyeing.
- Vegan & Cruelty-Free: Ethical formula, free from animal ingredients.
- Highly Mixable: Blend with other Directions colours to create neon blends or custom jade, lime, or acid-green tones.
- No Peroxide or Ammonia: A gentle alternative to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Fluorescent Green
- Volume: 100 ml tub
- Finish: Bright, electric, high-energy neon green
- Formula: Vegan, cruelty-free, conditioning
- Base Required for Best Results: Light-blonde or pre-lightened hair
- Longevity: Semi-permanent — fades gradually with washing
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or blonde hair: Produces the brightest neon-green result.
- Light brown hair: Results in a deeper, forest-like green or subtle green tint.
- Curly, wavy, or textured hair: The conditioning formula helps maintain softness.
- Previously dyed or porous hair: Absorbs colour well for a bright finish.
Recommended to use with:
- Mild shampoo prior to application
- Barrier cream for skin protection
- Gloves and old towels to prevent staining
- Sulfate-free shampoo & conditioner
- Weekly hydrating treatments
- A colour-refreshing mask (optional)
Pre-lightening is highly recommended for true neon Fluorescent Green.
Why Choose This Product?
Fluorescent Green is the perfect choice for those who crave creative, bold, and high-visibility colour. It’s ideal for cosplay, festivals, alternative fashion, or anyone who wants a head-turning, electric look. The gentle, vegan conditioning formula makes it beginner-friendly, easy to maintain, and safe for frequent use.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to prolong vibrancy.
- Use sulfate-free, colour-safe haircare to protect the neon pigments.
- Rinse hair with cool water to reduce fading.
- Avoid harsh shampoos, chlorine, and chemical treatments.
- Deep-condition weekly to maintain softness and shine.
- Use a colour-refreshing DIY mask (mix a little dye into conditioner) to extend brightness.
- As Fluorescent Green fades, it may transition into yellow-green or pastel lime tones — simply reapply to revive intensity.
Product Overview
Directions Fluorescent Lime is an ultra-bright, high-visibility neon lime shade designed for those who love playful, electric colour. This luminous green-yellow tone glows intensely on pre-lightened hair, delivering bold, vibrant results that make a statement. The semi-permanent, conditioning formula contains no ammonia or peroxide, ensuring your hair remains soft and nourished while showcasing an eye-catching flash of neon colour. Perfect for creative styles, festival looks, or statement transformations.
Key Features & Benefits
- Electric Neon Lime Shade: A super-bright green-yellow tone that delivers instant impact.
- Semi-Permanent Formula: Fades gradually, easy to refresh or change.
- Conditioning & Gentle: Helps maintain softness, smoothness, and shine.
- Vegan & Cruelty-Free: Free from animal ingredients and animal testing.
- Highly Mixable: Easily blends with other Directions shades to create lime, chartreuse, citrus, or neon fantasy colour mixes.
- No Ammonia or Peroxide: A less damaging option suitable for frequent colouring.
Specifications
- Type: Semi-permanent hair dye
- Shade: Fluorescent Lime
- Volume: 100 ml tub
- Finish: Bright, glowing neon lime
- Formula: Vegan, cruelty-free, conditioning base
- Best Base for Bright Results: Pre-lightened blonde
- Longevity: Semi-permanent — fades gradually based on care routine
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or platinum blonde hair: gives the brightest fluorescent effect
- Light brown hair: results in a warm green-yellow tint
- Curly and textured hair: benefits from the conditioning formula
- Porous or previously dyed hair: absorbs neon tones very well
Recommended for best results:
- Mild shampoo before application
- Barrier cream to avoid skin staining
- Gloves and protective coverings
- Sulfate-free, colour-protecting aftercare products
- Weekly hydrating masks for softness and longevity
Pre-lightening is highly recommended to achieve the true neon lime shade.
Why Choose This Product?
Fluorescent Lime is perfect for those who want a unique, glowing, high-impact colour that stands out in any setting. Whether you're going for fantasy looks, festival-inspired styles, cosplay transformations, or simply want a bold statement shade, this semi-permanent dye provides intense colour with minimal damage. Its conditioning formula ensures your hair stays healthy as you experiment with creative neon tones.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to keep the colour bright longer.
- Use sulfate-free, colour-protective shampoos and conditioners.
- Rinse with cool water to lock in colour.
- Avoid chlorine and harsh clarifying shampoos.
- Deep-condition weekly to maintain health and shine.
- Refresh colour by reapplying as needed, or create a DIY colour mask by mixing dye into conditioner.
- As Fluorescent Lime fades, expect soft lime, yellow-green, or pastel shades — simply reapply to revive the neon tone.
Product Overview
Directions Fluorescent Orange is a vivid, high-impact neon orange shade designed for those who want bold, fiery, and attention-grabbing colour. This glowing, citrus-inspired tone delivers maximum brightness, especially on pre-lightened hair. The semi-permanent formula is gentle, conditioning, and completely free from peroxide and ammonia, allowing you to enjoy a strong neon effect without damaging your hair. Perfect for festival looks, bold transformations, creative blends, or dramatic statement styles.
Key Features & Benefits
- Intense Neon Orange Shade: A bright, glowing fluorescent orange that makes a powerful statement.
- Semi-Permanent Formula: Flexible colour that fades gradually, ideal for creative changes.
- Conditioning & Nourishing: Softens and smooths hair while colouring.
- Vegan & Cruelty-Free: Ethical formulation with no animal-derived ingredients.
- Mixable: Blends easily with other Directions colours to create custom fiery orange, coral, or sunset tones.
- No Ammonia or Peroxide: A gentle choice for vivid, high-impact results.
Specifications
- Type: Semi-permanent hair dye
- Shade: Fluorescent Orange
- Volume: 100 ml tub
- Finish: Electric, glowing neon orange
- Formula: Vegan, cruelty-free, conditioning base
- Best Base for Vibrancy: Pre-lightened or platinum blonde hair
- Longevity: Semi-permanent — fades over time depending on routine and hair type
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened blonde hair: produces the brightest, true neon orange
- Light brown hair: creates a strong fiery orange/copper tone
- Curly or textured hair: benefits from the conditioning formula
- Porous or previously coloured hair: absorbs pigment well for a vivid finish
Recommended to use with:
- Mild shampoo before applying
- Barrier cream to avoid skin staining
- Gloves and protective towels
- Sulfate-free, colour-protecting shampoo & conditioner
- Weekly moisture or repair mask
Pre-lightening is highly recommended to achieve the true fluorescent effect.
Why Choose This Product?
Fluorescent Orange is perfect for anyone who wants an unmissable, energetic, and bold colour that glows with intensity. Whether you're creating fiery blends, neon ombré looks, festival-ready hair, or simply want to stand out, this shade delivers dramatic results while keeping your hair healthy and conditioned. It’s ideal for creative expression and guaranteed to turn heads.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to keep the neon colour bright for longer.
- Use sulfate-free, colour-safe shampoos and conditioners to prevent fast fading.
- Rinse with cool water to help seal the colour.
- Avoid frequent heat styling; always use heat protection when needed.
- Deep-condition weekly for softness, shine, and colour retention.
- Avoid chlorine, clarifying shampoos, and chemical treatments shortly after dyeing.
- Refresh colour by reapplying dye or mixing a small amount into conditioner for a colour-infused mask.
Product Overview
Directions Fluorescent Yellow is an ultra-bright, neon yellow hair dye designed to deliver a glowing, high-energy colour that stands out anywhere. This electrifying shade shines intensely on pre-lightened hair, giving a vibrant, sunshine-meets-highlighter effect. The formula is gentle, conditioning, and completely free from ammonia and peroxide, making it a perfect choice for vivid, creative looks without damaging the hair. Ideal for festival styles, bold statement colours, or unique artistic creations, Fluorescent Yellow offers long-lasting brightness with gradual fading.
Key Features & Benefits
- Eye-Catching Neon Yellow: A powerful fluorescent yellow that glows with intensity on lightened hair.
- Semi-Permanent & Flexible: Gradually fades, allowing easy refresh or colour change.
- Conditioning Formula: Leaves hair smooth, soft, and nourished.
- Vegan & Cruelty-Free: Ethical and gentle, free from animal ingredients.
- Mixable: Pairs well with other Directions shades to create lime, golden neon, pastel yellow, or ombré blends.
- No Peroxide or Ammonia: A less damaging option for vivid, high-impact colour enthusiasts.
Specifications
- Type: Semi-permanent hair dye
- Shade: Fluorescent Yellow
- Volume: 100 ml tub
- Finish: Bright, glowing highlighter-yellow
- Formula: Vegan, cruelty-free, conditioning
- Best Base: Pre-lightened blonde or platinum
- Longevity: Semi-permanent — fades depending on washing frequency and hair condition
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened blonde or platinum hair: produces the pure neon yellow effect
- Light brown hair: results in a warm golden yellow tone
- Curly, wavy, or coarse hair: benefits from the conditioning formula
- Previously dyed or porous hair: absorbs colour well for intense brightness
Recommended for best results:
- Mild shampoo before colouring
- Gloves and protective clothing
- Barrier cream around hairline
- Sulfate-free, colour-safe shampoo & conditioner
- Weekly hydrating treatments
- A colour-refreshing mask to extend neon vibrancy
Bleaching is strongly recommended for achieving a true fluorescent yellow tone.
Why Choose This Product?
Choose Fluorescent Yellow if you want a bright, bold, neon colour that instantly grabs attention. Perfect for creative expression, summer or festival looks, cosplay, or high-fashion styling, this shade brings extreme brightness without harsh chemicals. The conditioning formula keeps hair soft, smooth, and manageable while delivering show-stopping colour.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times weekly to extend colour life.
- Use sulfate-free, colour-safe shampoos and conditioners.
- Rinse with cool water to slow down pigment fading.
- Avoid chlorine and clarifying shampoos soon after colouring.
- Deep-condition weekly to maintain softness and shine.
- Limit heat styling; always use heat protection.
- Refresh colour by reapplying dye or adding a small amount to conditioner.
Product Overview
Lagoon Blue is a soft yet vibrant aquatic-blue shade that evokes the calm shimmer of tropical waters. This semi-permanent hair dye colours hair while conditioning it, leaving strands smooth, glossy, and nourished. The formula gradually fades over washes, allowing flexibility to refresh or change your look. Perfect for creative styles, festival hair, or soft fantasy looks, Lagoon Blue provides a refreshing, ocean-inspired tone.
Key Features & Benefits
- Soft Aquatic Blue Shade: Produces a calm, eye-catching blue tone.
- Semi-Permanent & Flexible: Fades gradually, allowing easy refresh or colour changes.
- Conditioning Formula: Keeps hair smooth, soft, and healthy.
- Vegan & Cruelty-Free: No animal-derived ingredients or testing.
- Mixable: Blends with other Directions colours to create turquoise, teal, pastel blue, or custom shades.
- No Peroxide or Ammonia: Gentle on hair while delivering vibrant results.
Specifications
- Type: Semi-permanent hair dye
- Shade: Lagoon Blue
- Volume: 100 ml pot
- Finish: Soft, glossy aquatic-blue
- Formula: Conditioning, vegan, cruelty-free
- Best Base for Brightness: Light or pre-lightened hair
- Longevity: Semi-permanent; fades gradually with washes
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or naturally light/blonde hair for brightest results
- Light brown hair for softer, medium blue tones
- Previously dyed or porous hair that absorbs pigment well
- Curly, wavy, or textured hair, benefiting from the conditioning formula
Recommended alongside:
- Mild shampoo before colouring
- Barrier cream to protect skin around the hairline
- Gloves and old towels or clothes to avoid staining
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning masks to maintain moisture and shine
Pre-lightening is recommended for achieving a true Lagoon Blue effect.
Why Choose Lagoon Blue?
- Provides a soft yet vibrant blue suitable for creative or subtle styles.
- Gentle, conditioning formula keeps hair soft and manageable.
- Flexible for mixing and experimenting with custom colours.
- Semi-permanent nature allows easy colour refresh or change.
- Ethical choice — vegan and cruelty-free.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to prolong colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool water to reduce fading.
- Deep-condition weekly to maintain softness and shine.
- Avoid harsh clarifying shampoos, chlorine, or chemical treatments soon after dyeing.
- Minimise frequent heat styling; always use a heat protectant.
- Refresh colour by reapplying or mixing a small amount of dye with conditioner for a colour-boost treatment.
Product Overview
Directions Lavender is a gentle, pastel purple shade that gives hair a soft, dreamy lavender tone — subtle yet stylish. This semi-permanent dye adds colour with a conditioning formula that helps keep hair soft, smooth, and manageable. Because it’s semi-permanent, Lavender fades gradually over washes, making it a great choice for experimenting with colour or adopting a soft, ethereal look without long-term commitment.
Key Features & Benefits
- Soft Pastel Purple Shade: Gives hair a delicate lavender hue — ideal for subtle, trendy colour.
- Semi-Permanent & Flexible: Colour fades over time, allowing for easy refreshes or shifts in style.
- Conditioning Formula: Helps maintain hair softness, smoothness, and shine after dyeing.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients; gentle and ethical.
- Mixable: Can be blended with other colours to create custom shades or pastel blends (e.g. lavender-pink, muted lilac, etc.).
- No Harsh Chemicals: Free of peroxide and ammonia, making it gentler than many permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Lavender (pastel / soft purple)
- Volume: 100 ml tub
- Finish: Soft, glossy pastel purple
- Formula: Conditioning, vegan, cruelty-free
- Best Base for True Result: Pre-lightened or light-blonde hair
- Longevity: Semi-permanent — gradual colour fading depending on washing frequency and hair care
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened, bleached, or very light hair — for the truest pastel lavender result
- Light to medium hair tones (after lightening) for soft, muted pastel effects
- Textured, curly, or naturally porous hair — which often absorbs pastel colours well
- Previously dyed hair that’s faded — can benefit from conditioning properties and softer tones
Recommended alongside:
- Mild shampoo before dyeing (skip conditioner)
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe aftercare shampoo and conditioner
- Weekly deep-conditioning treatments to maintain softness
For the pastel effect to be most visible and true to “lavender,” pre-lightening hair is typically recommended.
Why Choose Lavender?
Lavender offers a soft, elegant alternative to bold colours — ideal if you want a gentle, fashionable purple without dramatic contrast. It’s perfect for pastel lovers, subtle style changes, or anyone seeking a soft aesthetic. Its gentle, ethical formula makes it suitable even for repeated colouring or frequent refreshes, and its blendability offers creative freedom for customizing shades.
Aftercare & Maintenance Tips
- Wash hair 2–3 times per week to preserve pastel colour.
- Use sulfate-free, colour-safe shampoo and conditioner to maintain vibrancy.
- Rinse with cool or lukewarm water to help preserve pigment.
- Avoid harsh clarifying shampoos or treatments soon after dyeing.
- Use a deep-conditioning mask weekly to maintain softness, moisture, and shine.
- Limit frequent heat styling; when necessary, always use a heat protector.
- Touch up colour as needed — pastel shades fade faster but are easy to refresh.
Product Overview
Directions Lilac delivers a soft, pastel purple shade that imparts a gentle, dreamy lilac tone to hair. This semi-permanent dye allows you to experiment with a subtle yet stylish colour without the commitment or damage of permanent dyes. Its conditioning formula helps keep hair soft, smooth, and healthy, and the colour gradually fades over washes, offering flexibility to refresh or change your look when desired.
Key Features & Benefits
- Soft Pastel Purple Shade: Gives hair a delicate, elegant lilac tone.
- Semi-Permanent & Flexible: Fades gradually, allowing easy refreshes or changes.
- Conditioning Formula: Maintains hair softness, smoothness, and shine.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients; ethical and gentle.
- Mixable with Other Shades: Can be combined with other colours for custom blends (e.g., pastel violet, muted lavender-pink).
- Free from Harsh Chemicals: No peroxide or ammonia, gentler on hair than permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Lilac (pastel/pale purple)
- Volume: 100 ml tub
- Finish: Soft, glossy pastel purple
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Light or pre-lightened hair for the most accurate pastel result
- Longevity: Semi-permanent; fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened, bleached, or pale hair for the clearest pastel effect
- Light to medium hair bases for soft pastel tones
- Textured, curly, or porous hair — absorbs pastel pigments well
- Previously coloured or treated hair — gentle formula avoids further damage
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning masks to maintain softness and shine
For the best pastel-lilac look, starting from a light or pre-lightened base is strongly recommended.
Why Choose Lilac?
- Provides a soft, stylish pastel purple suitable for subtle or trendy looks.
- Gentle, conditioning formula keeps hair soft, smooth, and healthy.
- Semi-permanent nature allows easy colour refresh or change.
- Vegan and cruelty-free — an ethical choice for hair colour enthusiasts.
- Offers creative flexibility — can be mixed with other shades for custom pastel results.
Product Overview
Directions Midnight Blue is a rich, deep blue shade that gives hair a bold and sophisticated look. This semi-permanent hair colour provides vibrant pigmentation while conditioning hair, leaving it smooth and shiny. The colour fades gradually over washes, allowing flexibility to refresh or experiment with your style without long-term commitment. Ideal for those seeking a dramatic, elegant blue that works well for both casual and creative looks.
Key Features & Benefits
- Deep, Bold Blue Shade: Produces a striking midnight-blue tone that stands out.
- Semi-Permanent & Flexible: Gradually fades, allowing easy refreshes or changes.
- Conditioning Formula: Maintains softness, shine, and smoothness of hair.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades to create custom blues or darker tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Midnight Blue
- Volume: 100 ml tub
- Finish: Deep, glossy blue
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Light or pre-lightened hair for vibrant results; also adds depth to darker hair
- Longevity: Semi-permanent — gradually fades depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light or pre-lightened hair for true, vivid midnight blue
- Medium to dark hair for subtle deep blue undertones
- Textured, porous, or previously coloured hair, which often absorbs pigment well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Occasional deep-conditioning treatments to maintain hair health and shine
Why Choose Midnight Blue?
- Delivers a dramatic, deep blue suitable for bold or sophisticated styles.
- The conditioning formula keeps hair smooth, shiny, and healthy.
- Semi-permanent formula allows easy colour refreshes or changes.
- Ethical choice: vegan and cruelty-free.
- Provides versatility — can be blended with other colours for unique blue shades or subtle undertones.
Product Overview
Directions Neon Blue is an electrifying, vibrant blue shade that instantly makes a bold statement. This semi-permanent hair colour provides bright, eye-catching pigmentation while conditioning hair, leaving it smooth and shiny. It gradually fades over washes, offering flexibility to refresh or switch up your style without long-term commitment. Perfect for those looking to make a dramatic, fun, and energetic impact with their hair.
Key Features & Benefits
- Bright Neon Blue Shade: Produces a striking, vibrant blue that stands out in any setting.
- Semi-Permanent & Flexible: Colour fades gradually, allowing for easy refreshes or changes.
- Conditioning Formula: Helps maintain softness, shine, and smoothness of hair.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades for unique custom colours.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Neon Blue
- Volume: 100 ml tub
- Finish: Bright, glossy neon blue
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — gradually fades depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or bleached hair for the brightest, truest neon effect
- Light to medium hair tones for vivid colour payoff
- Textured or porous hair that absorbs pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Neon Blue?
- Delivers a vibrant, bold neon blue for fun and creative hairstyles.
- The conditioning formula keeps hair smooth, shiny, and healthy.
- Semi-permanent nature allows easy refreshes or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatility — ideal for mixing with other shades for custom neon effects.
Product Overview
Directions Neon Red is a vibrant, fiery red shade that immediately grabs attention. This semi-permanent hair colour delivers bright, bold pigmentation while conditioning hair, leaving it soft, shiny, and healthy. The colour fades gradually over washes, allowing you to refresh or change your style without long-term commitment. Perfect for those seeking a dramatic, energetic, and playful look.
Key Features & Benefits
- Bright Neon Red Shade: Creates a vivid, eye-catching red that makes a statement.
- Semi-Permanent & Flexible: Fades gradually, making it easy to refresh or change colour.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades to create custom red or orange tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Neon Red
- Volume: 100 ml tub
- Finish: Bright, glossy neon red
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum brightness
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or very light blonde hair for the brightest, truest neon red
- Light to medium hair for a vivid, vibrant finish
- Textured or porous hair, which absorbs bright pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Neon Red?
- Delivers a bold, high-impact neon red for creative and playful hairstyles.
- Conditioning formula keeps hair soft, shiny, and healthy.
- Semi-permanent nature allows easy colour refreshes or changes.
- Vegan and cruelty-free, making it an ethical choice.
- Versatile for mixing with other shades to create unique, custom colours.
Product Overview
Directions Pastel Blue is a soft, delicate blue shade that gives hair a dreamy, ethereal look. This semi-permanent hair colour provides gentle pigmentation while conditioning the hair, leaving it smooth, shiny, and manageable. The colour gradually fades over washes, offering the flexibility to refresh or change your style without long-term commitment. Ideal for subtle fashion statements, creative hairstyles, or pastel-themed looks.
Key Features & Benefits
- Soft Pastel Blue Shade: Creates a gentle, calming blue tone suitable for subtle or creative styles.
- Semi-Permanent & Flexible: Fades gradually, allowing for easy colour refresh or change.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for unique pastel combinations.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Blue
- Volume: 100 ml tub
- Finish: Soft, glossy pastel blue
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for the clearest pastel blue effect
- Light to medium hair tones for soft, subtle pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Pastel Blue?
- Provides a soft, dreamy pastel blue suitable for subtle or creative hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and shiny.
- Semi-permanent nature allows easy colour refresh or changes.
- Vegan and cruelty-free, making it an ethical choice.
Offers creative versatility — perfect for mixing with other shades for custom pastel tones.
Product Overview
Directions Pastel Pink is a soft, delicate pink shade that gives hair a dreamy and feminine look. This semi-permanent hair colour delivers gentle pigmentation while conditioning hair, leaving it smooth, shiny, and manageable. The colour fades gradually over washes, allowing flexibility to refresh or change your style without long-term commitment. Ideal for soft, romantic looks or playful pastel styles.
Key Features & Benefits
- Soft Pastel Pink Shade: Adds a gentle, feminine pink tone to hair.
- Semi-Permanent & Flexible: Gradually fades, making it easy to refresh or change colour.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades to create custom pastel colours.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Pink
- Volume: 100 ml tub
- Finish: Soft, glossy pastel pink
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for a soft pastel effect
- Light to medium hair tones for subtle, romantic pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and shine
Why Choose Pastel Pink?
- Creates a soft, dreamy pastel pink suitable for romantic or playful hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and shiny.
- Semi-permanent nature allows easy colour refresh or changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers creative versatility — ideal for blending with other pastel shades for unique looks.
Product Overview
Directions Pastel Rose is a soft, warm pink shade that gives hair a delicate, romantic look. This semi-permanent hair colour delivers gentle, even pigmentation while conditioning hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, allowing flexibility to refresh or change your style without long-term commitment. Perfect for soft, elegant pastel styles or creative colour combinations.
Key Features & Benefits
- Soft Pastel Rose Shade: Creates a warm, delicate pink tone for a subtle yet stylish look.
- Semi-Permanent & Flexible: Gradually fades, making it easy to refresh or alter your colour.
- Conditioning Formula: Keeps hair soft, smooth, and glossy after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom pastel or muted tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Rose
- Volume: 100 ml tub
- Finish: Soft, glossy pastel rose
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — gradually fades depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for the softest pastel effect
- Light to medium hair tones for warm, romantic pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair softness and shine
Why Choose Pastel Rose?
- Delivers a soft, warm pastel pink for elegant, romantic hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatile styling options — perfect for blending with other pastels or creating unique pastel colour combinations.
Product Overview
Directions Peach is a soft, warm peach shade that gives hair a subtle, fresh, and vibrant look. This semi-permanent hair colour provides gentle, even pigmentation while conditioning the hair, leaving it smooth, soft, and shiny. The colour fades gradually over washes, allowing flexibility to refresh or change your style without long-term commitment. Perfect for creating soft pastel tones or playful, summery hairstyles.
Key Features & Benefits
- Soft Peach Shade: Adds a warm, gentle peach tone to hair for a stylish, fresh appearance.
- Semi-Permanent & Flexible: Gradually fades, allowing easy refreshes or colour changes.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades for custom pastel or warm tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Peach
- Volume: 100 ml tub
- Finish: Soft, glossy peach
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for the softest peach tones
- Light to medium hair for gentle, warm pastel shades
- Textured, porous, or previously coloured hair, which absorbs pigment well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair softness and shine
Why Choose Peach?
- Creates a soft, warm pastel peach ideal for fresh, playful, or summery hairstyles.
- Conditioning formula ensures hair remains smooth, soft, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatility — perfect for mixing with other pastel shades or creating custom warm tones.
Product Overview
Directions Pillarbox Red is a vivid, classic red shade that gives hair a bold, striking look. This semi-permanent hair colour delivers intense pigmentation while conditioning the hair, leaving it soft, shiny, and healthy. The colour gradually fades over washes, allowing flexibility to refresh or change your style without long-term commitment. Ideal for those seeking a vibrant, timeless red that makes a statement.
Key Features & Benefits
- Vivid Red Shade: Produces a bold, eye-catching red tone.
- Semi-Permanent & Flexible: Fades gradually, allowing for easy refreshes or colour changes.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades to create custom red or warm tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pillarbox Red
- Volume: 100 ml tub
- Finish: Bold, glossy red
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light to medium hair tones for vivid red
- Pre-lightened or naturally lighter hair for the truest red result
- Textured or previously coloured hair, which absorbs pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Pillarbox Red?
- Delivers a classic, bold red suitable for vibrant, statement-making hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and shiny.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Versatile for mixing with other shades to create unique red tones or warmer blends.
Product Overview
Directions Plum is a rich, deep purple shade that gives hair a bold, sophisticated look. This semi-permanent hair colour delivers intense pigmentation while conditioning the hair, leaving it soft, shiny, and manageable. The colour gradually fades over washes, allowing flexibility to refresh or change your style without long-term commitment. Perfect for those seeking a dramatic yet elegant purple tone.
Key Features & Benefits
- Rich Plum Shade: Provides a deep, luxurious purple tone for a striking appearance.
- Semi-Permanent & Flexible: Fades gradually, making it easy to refresh or change colour.
- Conditioning Formula: Maintains hair softness, smoothness, and shine.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom purples or darker tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Plum
- Volume: 100 ml tub
- Finish: Deep, glossy purple
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or lighter hair for the clearest plum effect
- Medium to dark hair for subtle deep purple undertones
- Textured or previously coloured hair, which absorbs pigment well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and shine
Why Choose Plum?
- Delivers a deep, luxurious purple suitable for dramatic or sophisticated hairstyles.
- Conditioning formula keeps hair soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatility — ideal for mixing with other shades or creating custom dark purple tones.
Product Overview
Directions Poppy Red is a vibrant, fiery red shade that brings hair to life with bold, eye-catching colour. This semi-permanent hair colour delivers intense pigmentation while conditioning hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, giving flexibility to refresh or change your look without long-term commitment. Ideal for those seeking a vivid, striking red for a confident and stylish appearance.
Key Features & Benefits
- Vibrant Poppy Red Shade: Produces a bright, bold red tone that stands out.
- Semi-Permanent & Flexible: Fades gradually, allowing easy refreshes or colour changes.
- Conditioning Formula: Keeps hair soft, smooth, and glossy after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom red or warm tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Poppy Red
- Volume: 100 ml tub
- Finish: Bright, glossy red
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light to medium hair tones for vivid red
- Pre-lightened or naturally lighter hair for the truest red result
- Textured or previously coloured hair, which absorbs pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Poppy Red?
- Delivers a bright, lively red perfect for bold, confident hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Versatile for mixing with other shades to create unique red tones or warm blends.
Product Overview
Directions Rose Red is a vibrant, warm red shade with subtle pink undertones, giving hair a lively and romantic look. This semi-permanent hair colour delivers rich pigmentation while conditioning the hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, offering flexibility to refresh or change your style without long-term commitment. Perfect for creating bold, yet elegant red hairstyles.
Key Features & Benefits
- Warm Rose Red Shade: Combines vibrant red with soft pink undertones for a lively, romantic look.
- Semi-Permanent & Flexible: Fades gradually, making it easy to refresh or change colour.
- Conditioning Formula: Maintains hair softness, smoothness, and shine.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom red or pink tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Rose Red
- Volume: 100 ml tub
- Finish: Glossy, warm red with pink undertones
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or naturally lighter hair for the most vivid Rose Red results
- Medium hair tones for a warm, subtle red effect
- Textured or previously coloured hair, which absorbs pigment well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and shine
Why Choose Rose Red?
- Delivers a vibrant, warm red with romantic pink undertones for a stylish look.
- Conditioning formula keeps hair soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatility — perfect for blending with other shades to create unique red-pink tones.
Product Overview
Directions Rubine is a bold, semi-permanent ruby-red hair dye with subtle pink undertones. Known for its rich, jewel-toned finish, it delivers vivid colour without the use of ammonia or peroxide. The conditioning formula helps keep hair soft, shiny, and vibrant while offering a safe and gentle colouring experience. Vegan, cruelty-free, and designed for creative expression, Rubine is ideal for both full coverage and artistic colour placements.
Key Features & Benefits
- Intense Ruby-Red Colour: Creates a deep red shade with warm, pinkish undertones for a striking, radiant look.
- Gentle Formula: Free from ammonia and peroxide, making it less damaging than permanent dyes.
- Conditioning Effect: Infused with conditioning agents that soften and smooth hair during colouring.
- Vegan & Cruelty-Free: No animal-derived ingredients and not tested on animals.
- Highly Mixable: Easily blends with other Directions shades to create custom tones.
- Suitable for Creative Styles: Perfect for full-head colour, ombré, streaks, dip-dyes, or multi-colour looks.
- Easy Application: Creamy consistency allows smooth, even coverage.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeRubine (ruby-red with pink undertones)Size100ml tubBaseDirect-deposit dyeChemicalsNo ammonia, no peroxideLongevityTypically lasts 2–6 weeks depending on careApplication MethodBrush-on or hand-applied with glovesHair ConditionersIncluded in the formulaVegan/Cruelty-FreeYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened/bleached hair: Produces the brightest, most accurate ruby-red results.
- Light brown to dark blonde hair: Creates a deep, subtle red tint.
- Dark hair: Results may be more subdued; best for a darker red glow rather than bright vibrancy.
- Grey/light hair: Works well but always do a strand test for undertone accuracy.
Recommended to Use With:
- Sulphate-free, colour-safe shampoo and conditioner
- A tint brush or bowl for precise application
- Gloves and protective clothing/towels
- Clarifying shampoo (before colouring to remove buildup)
- Hair mask or conditioner to maintain softness
- UV-protectant spray to prevent sun fade
Why Choose This Product?
- Gives a vibrant, head-turning red that is bold yet elegant.
- Ideal for those wanting vivid colour without damaging chemicals.
- Offers affordable, salon-style results at home.
- Perfect for creative individuals who love experimenting with colour.
- Ethical and responsibly produced — vegan-friendly and cruelty-free.
- The conditioning formula leaves hair feeling nourished and silky after colouring.
Aftercare & Colour Maintenance Tips
To Make the Colour Last Longer:
- Wash with cool or lukewarm water — hot water fades colour faster.
- Use sulphate-free shampoo — keeps pigment from washing out too quickly.
- Limit washing to 2–3 times per week.
- Avoid harsh clarifying shampoos until you intend to remove the dye.
- Use colour-depositing conditioners to refresh vibrancy between dye sessions.
- Reduce heat styling — or use heat-protectant spray when styling.
- Protect hair from the sun using UV-safe sprays or hats.
Product Overview
Directions Silver is a semi-permanent hair dye designed to give a cool, metallic, icy-silver tone. It works best as a toner on very light blonde or pre-lightened hair and helps neutralise unwanted yellow or brassy tones. The formula is ammonia-free, peroxide-free, conditioning, and gentle on the hair. Vegan, cruelty-free, and perfect for achieving a sleek, modern silver or grey-toned look.
Key Features & Benefits
- Metallic Icy-Silver Finish — Creates a clean, cool silver tone for striking, fashion-forward styles.
- Acts as a Toner — Helps neutralise yellow and brassy tones left after bleaching.
- Gentle Semi-Permanent Formula — No peroxide or ammonia, reducing dryness and damage.
- Conditioning Base — Leaves hair soft, smooth, and nourished after colouring.
- Mixable Shade — Can be blended with other colours in the Directions range to create pastel silver, blue-grey, or unique tones.
- Vegan & Cruelty-Free — Suitable for ethically minded users.
- Easy to Apply — Creamy consistency allows even coverage and simple at-home use.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dye / tonerShadeSilver (cool, icy metallic)Size100ml tubFormulaDirect-deposit dye (no peroxide or ammonia)LongevityTypically lasts 2–6 weeks depending on aftercareConditioner IncludedYesVegan/Cruelty-FreeYesApplicationBrush or gloved hands
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened hair at pale blonde/lightest blonde levels (9–10).
- Bleached hair with minimal yellow tones for true silver results.
- People toning brassy hair, especially after bleaching.
- Naturally light hair wanting a cool, muted silver sheen.
Less Effective On:
- Medium to dark hair — may leave only a subtle tint or none at all.
- Warm, brassy hair — yellow tones will affect final results unless toned beforehand.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint brush and bowl for even application
- Gloves and old clothing/towels
- Clarifying shampoo before colouring to remove buildup
- Hydrating mask or conditioner
- Heat-protectant spray if using hot tools
- Purple shampoo to maintain cool tones between applications
Why Choose This Product?
- Perfect for achieving modern silver, icy, or pastel-grey styles.
- Gentler than permanent dyes, ideal for regular colour changes or sensitive hair.
- Provides dual action: colour + toning.
- Budget-friendly alternative to salon silver toning services.
- Ethical choice — fully vegan and cruelty-free.
- Excellent for refreshing faded silver tones or maintaining a cool blonde base.
Colour Maintenance & Aftercare Tips
To help your silver last longer:
- Wash with cool water — hot water fades silver tones quickly.
- Use sulphate-free shampoo to prevent stripping pigment.
- Space out washes — 2–3 times per week is ideal.
- Use purple shampoo occasionally to fight brassiness.
- Condition regularly — silver tones look best on smooth, hydrated hair.
- Reduce heat styling or use heat protectant to avoid fading.
- Avoid prolonged sun exposure — UV light dulls silver shades.
- Top up with a diluted silver mix (silver dye + conditioner) when the colour starts to fade.
Product Overview
Directions Slate is a semi-permanent, cool-toned charcoal grey dye with subtle silvery-blue undertones. It delivers a smoky, modern grey finish and works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, conditioning, vegan, and cruelty-free, making it a gentle yet effective way to achieve a sophisticated ash-grey look.
Key Features & Benefits
- Smoky Charcoal Grey Shade — A cool, muted grey with slight blue undertones for a striking modern look.
- Semi-Permanent & Gentle — No ammonia or peroxide, ideal for those who want to avoid damage.
- Conditioning Formula — Leaves hair feeling soft, smooth, and nourished after colouring.
- Tones Unwanted Warmth — Helps neutralise yellow or brassy tones in pre-lightened hair.
- Mixable — Can be blended with other Directions shades to create pastel greys, steel blues, or custom tones.
- Vegan & Cruelty-Free — Ethical and safe for those avoiding animal-derived ingredients.
- Easy Application — Thick consistency allows for even coverage without dripping.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeSlate (smoky charcoal grey)Size100ml tubFormulaDirect-deposit dye (no peroxide, no ammonia)LongevityTypically lasts 2–6 weeks depending on careVeganYesCruelty-FreeYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair — especially pale blonde levels for the truest smoky grey tone.
- Light blonde natural hair — produces a softer, cool-toned grey.
- Hair with mild brassiness — Slate can help tone warm tones after bleaching.
Less Effective On:
- Medium to dark brown hair — the shade may only give a faint tint rather than a bold grey.
- Very warm, yellow hair — may require purple toner or additional toning before applying Slate.
Recommended to Use With:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint brush and bowl for precise application
- Gloves and protective clothing
- Pre-lightener if your base is too dark or too warm
- Purple shampoo (optional) to maintain cool tones
- Hydrating conditioner or hair mask for post-bleaching care
Why Choose This Product?
- Achieves a stylish, smoky grey finish that is modern and versatile.
- Gentle, conditioning formula is ideal for frequent colour changes.
- Perfect for creative colour blending or soft pastel grey looks.
- Excellent for toning brassy or unevenly lightened hair.
- Vegan and cruelty-free, aligning with ethical beauty preferences.
- Affordable, easy to apply, and ideal for DIY at-home colouring.
Colour Maintenance & Aftercare Tips
- Wash hair 2–3 times a week to prevent fast fading.
- Use cool or lukewarm water — hot water strips colour quickly.
- Choose sulphate-free shampoo and conditioner to preserve pigment.
- Deep-condition regularly, especially after bleaching.
- Limit heat styling or use heat-protectant spray to reduce colour loss.
- Keep hair protected from sun exposure — UV light fades grey tones.
- Use purple shampoo occasionally to maintain cool, ashy tones and prevent brassiness.
- Refresh colour by mixing a small amount of Slate dye with conditioner for a subtle top-up between full applications.
Product Overview
Directions Spring Green is a bright, energetic semi-permanent green hair dye that delivers a vivid, fresh, spring-green hue. It provides a bold, eye-catching colour result that works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, conditioning, vegan, and cruelty-free — gentle enough for frequent colour changes yet vibrant enough for creative, expressive looks.
Key Features & Benefits
- Vivid Spring Green Shade — A bright, lively green ideal for bold, standout styles.
- Gentle Semi-Permanent Formula — No ammonia or peroxide, making it less damaging than permanent dyes.
- Conditioning Base — Helps keep hair soft, smooth, and shiny during and after colouring.
- Highly Mixable — Can be blended with other Directions shades or conditioner to create pastels, mint tones, or custom greens.
- Vegan & Cruelty-Free — Suitable for users seeking ethical and animal-friendly hair products.
- Perfect for Creative Expression — Great for full-head colour, streaks, ombré, panel colouring, or artistic hair designs.
- Easy Application — Creamy texture helps spread colour evenly.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeSpring Green (bright, fresh green)Size100ml tubFormulaDirect-deposit, no-peroxide, no-ammoniaConditioningYesVegan/Cruelty-FreeYesLongevityApproximately 2–6 weeks depending on aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the brightest, truest spring-green results.
- Natural light blonde hair — Gives a more vibrant and visible green effect.
Less Effective On:
- Medium to dark natural hair — Colour may appear only as a subtle green tint.
- Warm or brassy bases — May require pre-toning to achieve a cleaner green tone.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener/bleach (if hair is too dark)
- Conditioner for mixing if you want a pastel green
Why Choose This Product?
- Ideal for those wanting a bold and creative green that really stands out.
- Perfect for DIY colour enthusiasts due to its gentle, easy-to-use formula.
- Allows for unlimited custom shade mixing — great for artistic colour blending.
- Conditioning base helps maintain softness and shine.
- Vegan and cruelty-free, making it a responsible and ethical colouring choice.
- Great value for vibrant, high-impact at-home colour.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to maintain vibrancy.
- Use cool or lukewarm water — hot water fades bright colours quickly.
- Choose sulphate-free shampoo to preserve pigment.
- Deep-condition regularly, especially if hair was bleached beforehand.
- Limit heat styling or use heat protectant to avoid colour fade.
- Avoid excessive sun exposure — UV rays can dull bright green shades.
- Refresh colour by mixing a small amount of Spring Green dye with conditioner between full applications.
- Avoid clarifying shampoo unless you want to remove or fade the colour.
Product Overview
Directions Stormy Grey is a semi-permanent hair dye that delivers a deep, moody, steel-grey shade. With cool undertones and a slightly smoky finish, it creates a bold, modern grey ideal for achieving an edgy, sophisticated look. The dye is ammonia-free, peroxide-free, vegan, cruelty-free, and formulated with conditioning agents that help keep hair soft and manageable.
Key Features & Benefits
- Smoky Steel-Grey Shade — A deep, cool-toned grey with a stormy, muted finish for a dramatic and modern style.
- Semi-Permanent & Gentle — No harsh chemicals such as peroxide or ammonia.
- Conditioning Formula — Helps prevent dryness and keeps hair feeling smooth after colouring.
- Great for Toning — Helps neutralise warm or brassy tones when applied to lightened hair.
- Mixable — Can be blended with other greys, blues, or black tones to customise your perfect shade.
- Vegan & Cruelty-Free — Ideal for those who prefer ethical beauty products.
- Easy Application — Thick, creamy consistency ensures even coverage.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeStormy Grey (deep, smoky grey)Size100ml tubFormulaDirect-deposit (no ammonia or peroxide)ConditioningYesVeganYesCruelty-FreeYesLongevityAround 2–6 weeks depending on hair and aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or pale blonde hair — Produces the richest, truest stormy grey.
- Light blonde natural hair — Creates a softer, cool-toned grey.
- Recently bleached hair — Can help tone out brassiness for a smoky finish.
Less Effective On:
- Medium to dark brown hair — The colour may not show well and may instead create a subtle shadow or tint.
- Very warm yellow hair — May require toning to remove yellow before applying Stormy Grey.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint brush and mixing bowl
- Gloves and protective clothing
- Purple toner or shampoo (optional) when battling brassiness
- Hair masks or conditioners for post-lightening care
Why Choose This Product?
- Creates a bold, smoky, high-fashion grey that works for everyday wear or dramatic styles.
- Gentle formula makes it ideal for regular colour changes or those with fragile hair.
- Perfect for achieving ash, charcoal, or smoky grey tones at home.
- Vegan and cruelty-free for conscious consumers.
- Easy to customise by mixing with other grey, black, or blue shades.
- Gives excellent toning results on pre-lightened hair.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water — hot water fades grey tones quickly.
- Use sulphate-free shampoo to preserve colour.
- Limit washing to 2–3 times weekly for longer-lasting results.
- Apply deep-conditioning masks to maintain softness and prevent dryness.
- Avoid heat styling when possible; use a heat protectant if you must style with heat.
- Protect hair from UV exposure, as sunlight can dull grey tones.
- Refresh colour between applications by mixing a small amount of Stormy Grey dye with conditioner.
- Avoid clarifying shampoos unless you want the colour to fade out.
Product Overview
Directions Sunflower is a bright, warm, golden-yellow semi-permanent hair dye inspired by the rich tones of blooming sunflowers. It offers a vibrant, sunshine-like finish that stands out beautifully on pre-lightened hair. The formula is gentle, conditioning, vegan, and cruelty-free, making it suitable for creative, expressive colouring while keeping hair healthy and soft.
Key Features & Benefits
- Bright Golden-Yellow Hue — Creates a bold, warm yellow shade reminiscent of sunflower petals.
- Semi-Permanent & Gentle — No ammonia, peroxide, or harsh chemicals, making it suitable for regular colour changes.
- Conditioning Base — Helps leave hair soft, smooth, and revitalised after colouring.
- Highly Pigmented — Ensures a vivid, long-lasting yellow tone on light hair.
- Customisable Shade — Mix with other Directions colours to create custom blends such as honey yellow, orange-yellow, or pastel sunshine tones.
- Vegan & Cruelty-Free — Perfect for ethically conscious users.
- Easy, At-Home Application — Thick, creamy formula ensures even distribution.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeSunflower (warm golden-yellow)Size100ml tubFormulaDirect-deposit, no peroxide or ammoniaConditioningYesVegan/Cruelty-FreeYesLongevity2–6 weeks depending on aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Achieves the truest, brightest sunflower-yellow.
- Light natural blonde hair — Produces a soft, sunlit yellow tone.
Less Effective On:
- Medium to dark hair — May appear more muted or not show vibrantly.
- Brassy or uneven blonde hair — A light toner may be needed to ensure even results.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves, towels, and protective clothing
- Lightener if your hair is too dark
- Conditioner (for creating pastel yellow shades)
Why Choose This Product?
- Ideal for achieving a bright, cheerful yellow that stands out.
- Gentle formula is perfect for those who enjoy frequent colour changes.
- Excellent for creative styles, including ombré, highlights, colour melts, and artistic designs.
- Vegan and cruelty-free, making it a feel-good beauty option.
- Perfect for mixing and customising—create warm oranges, golds, peach tones, or pastel yellows.
- Conditioning base ensures hair remains soft and manageable, even after dyeing.
Aftercare & Colour Maintenance Tips
- Wash with cool to lukewarm water to slow fading.
- Use colour-safe, sulphate-free shampoo and conditioner.
- Reduce washing to 2–3 times per week to maintain vibrancy.
- Apply deep-conditioning treatments, especially if hair was bleached beforehand.
- Avoid excessive heat styling; use a heat protectant when necessary.
- Limit sun exposure, as UV rays can fade bright yellow tones.
- Refresh the colour between applications by mixing a small amount of Sunflower dye with conditioner.
- Avoid clarifying shampoos unless you want to fade or remove the colour.
Product Overview
Directions Tangerine is a vibrant, fiery orange semi-permanent hair dye that delivers a bold, sun-kissed tangerine hue. It offers a warm, bright tone that works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, with conditioning agents that help maintain hair softness and shine while achieving an intense colour.
Key Features & Benefits
- Bright Tangerine Shade — A warm, vivid orange perfect for making a bold statement.
- Semi-Permanent & Gentle — Free from ammonia and peroxide, reducing hair damage and making it ideal for frequent colour changes.
- Conditioning Formula — Keeps hair soft, smooth, and nourished after dyeing.
- Highly Pigmented — Produces vibrant, long-lasting colour on light hair.
- Mixable & Customisable — Can be blended with other Directions colours to create peach, coral, or pastel orange shades.
- Vegan & Cruelty-Free — Suitable for ethically conscious users.
- Easy Application — Thick, creamy consistency ensures even coverage and minimal dripping.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeTangerine (warm, bright orange)Size100ml tubFormulaDirect-deposit, no ammonia or peroxideConditioningYesVegan/Cruelty-FreeYesLongevityApproximately 2–6 weeks depending on hair and aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the brightest, truest tangerine tone.
- Light natural blonde hair — Produces a soft yet vivid orange effect.
Less Effective On:
- Medium to dark hair — Colour may appear muted or subtle rather than vibrant.
- Brassy or uneven blonde hair — Pre-toning may be necessary for even results.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener if hair is too dark
- Conditioner for pastel orange or muted tones
Why Choose This Product?
- Delivers a vibrant, fiery orange that stands out and complements creative hairstyles.
- Gentle semi-permanent formula is ideal for frequent colour changes without damaging hair.
- Excellent for mixing and customisation—create peach, coral, or lighter pastel orange shades.
- Conditioning base helps maintain hair softness and shine.
- Vegan and cruelty-free for ethical colouring choices.
- Works well for full-head colour, highlights, ombré, or streaks.
Aftercare & Colour Maintenance Tips
- Wash hair with cool or lukewarm water to maintain colour vibrancy.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to slow fading.
- Deep-condition regularly to nourish hair, especially if bleached.
- Avoid excessive heat styling, or use a heat protectant to prevent colour fade.
- Protect hair from UV exposure, as sun can fade bright orange tones.
- Refresh colour between applications by mixing a small amount of Tangerine dye with conditioner.
- Avoid clarifying shampoos unless you want to fade or remove the colour.
Product Overview
Directions Tulip is a bright, playful pink semi-permanent hair dye that gives a vibrant, fresh tulip-inspired hue. Perfect for creative, expressive hairstyles, it works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, with conditioning agents that keep hair soft, smooth, and shiny.
Key Features & Benefits
- Vivid Pink Shade — Bright tulip-pink colour ideal for bold, standout looks.
- Semi-Permanent & Gentle — Free from ammonia and peroxide, making it suitable for frequent colour changes.
- Conditioning Formula — Keeps hair soft, nourished, and manageable.
- Highly Pigmented — Produces long-lasting, intense colour on light hair.
- Mixable & Customisable — Can be combined with other Directions colours to create pastel pinks, magentas, or unique shades.
- Vegan & Cruelty-Free — Perfect for ethical and conscious hair colouring.
- Easy Application — Creamy consistency ensures even coverage and minimal dripping.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeTulip (bright, fresh pink)Size100ml tubFormulaDirect-deposit, no ammonia or peroxideConditioningYesVegan/Cruelty-FreeYesLongevityApproximately 2–6 weeks depending on hair and aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the brightest, truest tulip-pink.
- Light natural blonde hair — Creates a vibrant, noticeable pink tone.
Less Effective On:
- Medium to dark hair — Pink may appear muted or subtle rather than bright.
- Uneven or brassy blonde hair — Pre-toning may be required for even results.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener if hair is too dark
- Conditioner for pastel pink or softer shades
Why Choose This Product?
- Delivers a bright, cheerful pink perfect for playful or creative hairstyles.
- Semi-permanent formula is gentle enough for frequent colour changes without damaging hair.
- Great for mixing and customisation—create pastel pinks, deep magentas, or unique blended shades.
- Conditioning base ensures hair remains soft and shiny.
- Vegan and cruelty-free for conscious consumers.
- Works well for full-head colour, highlights, streaks, ombré, or panel colouring.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water to maintain vibrancy.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Reduce washing to 2–3 times per week to prolong colour life.
- Apply deep-conditioning treatments to maintain softness, especially after bleaching.
- Limit heat styling, or use heat protectant to prevent fading.
- Protect hair from sun exposure, as UV can fade bright pink tones.
- Refresh colour between applications by mixing a small amount of Tulip dye with conditioner.
- Avoid clarifying shampoos unless you want to fade or remove the colour.
Product Overview
Directions Turquoise is a bright, vibrant blue-green semi-permanent hair dye inspired by the tropical hues of turquoise gemstones. It delivers a bold, striking colour that works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, and includes conditioning agents to keep hair soft, shiny, and manageable.
Key Features & Benefits
- Vibrant Turquoise Shade — A bright blue-green hue for a bold, standout look.
- Semi-Permanent & Gentle — Free from harsh chemicals like ammonia or peroxide, reducing damage.
- Conditioning Formula — Helps maintain hair softness and smoothness after dyeing.
- Highly Pigmented — Produces vivid, long-lasting colour on light hair.
- Mixable & Customisable — Can be blended with other Directions shades to create teal, pastel turquoise, or custom blue-green tones.
- Vegan & Cruelty-Free — Perfect for ethically conscious users.
- Easy Application — Creamy texture ensures even distribution without dripping.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeTurquoise (vibrant blue-green)Size100ml tubFormulaDirect-deposit, no ammonia or peroxideConditioningYesVegan/Cruelty-FreeYesLongevity2–6 weeks depending on hair and aftercareMixableYes
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the truest, brightest turquoise.
- Light natural blonde hair — Gives a vivid, noticeable turquoise tone.
Less Effective On:
- Medium to dark hair — Colour may appear muted or subtle rather than bright.
- Uneven or brassy blonde hair — Pre-toning may be required for an even result.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener if hair is too dark
- Conditioner for creating pastel turquoise shades
Why Choose This Product?
- Achieves a bold, vibrant turquoise for creative and expressive hairstyles.
- Semi-permanent formula is gentle enough for frequent colour changes without damaging hair.
- Allows mixing and customisation—perfect for teal, pastel, or ocean-inspired tones.
- Conditioning base keeps hair soft and manageable.
- Vegan and cruelty-free for conscious hair colour choices.
- Works well for full-head colour, highlights, streaks, ombré, or panel colouring.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water to slow colour fading.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to maintain colour vibrancy.
- Apply deep-conditioning treatments regularly, especially after bleaching.
- Limit heat styling, or use a heat protectant to prevent fading.
- Protect hair from sun exposure, as UV rays can fade bright turquoise tones.
- Refresh colour between applications by mixing a small amount of Turquoise dye with conditioner.
- Avoid clarifying shampoos unless you want the colour to fade or be removed.
Product Overview
Directions Ultra Violet is a semi‑permanent hair dye that delivers a bold, rich purple shade with cool blue undertones — ideal for anyone wanting a strong, vibrant violet look. The dye comes in a 100 ml pot. The formula is free from ammonia and peroxide, is cruelty‑free and vegan, and includes conditioning agents to help keep hair soft and healthy while colouring.
Key Features & Benefits
- Vivid, Intense Violet Shade — Ultra Violet gives a deep purple colour that stands out, with cool undertones for a more dramatic, modern look.
- Gentle Semi‑Permanent Formula — Because there’s no ammonia or peroxide, it’s much gentler on hair than permanent dyes.
- Conditioning Base — The dye’s conditioning formula helps hair stay soft, smooth, and shiny even after colouring.
- Mixable / Customisable — Like other shades from the same line, Ultra Violet can be mixed with other colours to create custom shades, ombré effects, or blended looks.
- Vegan & Cruelty-Free — The formula is free of animal-derived ingredients and not tested on animals.
- Flexible & Expressive — Works well for full-head colour, highlights, streaks, bold accents, or creative styles — a good pick for anyone looking for a standout, unconventional hair colour.
Specifications
Attribute DetailsProduct Type Semi‑permanent hair dyeShade Ultra Violet (deep purple with blue undertones)Size 100 ml pot Formula Ammonia-free, peroxide-free, direct‑deposit dye Conditioner Included Yes — conditioning base for softness and shine Vegan / Cruelty-Free Yes Mixable Yes — can be blended with other shades for custom tones Typical Longevity Semi-permanent: colour fade over time — intensity & duration depend on hair type and aftercare
What Hair Types Suit This Colour & What to Use With It
Best Results On:
- Pre‑lightened or bleached hair (pale blonde / level ~10 base): This gives the richest, truest Ultra Violet shade.
- Light natural blonde or light hair bases: Produces a visible purple tone even if hair is unbleached (though less vivid).
On Medium / Dark or Un‑lightened Hair:
- The result may be more subtle — a tinted or muted violet sheen rather than a bright, full purple colour.
Recommended Usage / What to Use With It:
- Use sulphate‑free, colour-safe shampoo & conditioner to help maintain vibrancy.
- Use gloves, old towels/clothes to avoid staining during application.
- Use a tint brush & bowl for even application (especially for full head or precise sections).
- If aiming for a lighter or pastel purple, you can mix Ultra Violet with conditioner or a lighter shade.
- For uneven or brassy hair previously lightened, consider toning first to ensure consistent base for purple application.
Why Choose Ultra Violet?
- Great if you want a bold, dramatic, fashion-forward purple that really stands out.
- The gentle, semi-permanent formula minimises damage compared to permanent dyes.
- The conditioning base helps your hair stay soft and shiny even after dyeing.
- The mixable quality gives you creative freedom — you can create custom shades, soft purples, ombré effects, or rich multi-tonal styles.
- Vegan and cruelty-free, which aligns with ethical beauty values.
- Perfect for full-head colour, highlights, streaks, colour melts, or statement accents.
Colour Maintenance & Aftercare Tips
- Wash with cool or lukewarm water — hot water fades vivid colours faster.
- Use a sulphate-free, colour-safe shampoo and conditioner to help retain pigment.
- Wash hair 2–3 times per week rather than daily to prolong colour life.
- Condition or deep-mask regularly to keep hair moisturized, especially if pre-lightening was used.
- Minimise heat styling (blow-dryers, straighteners, curling irons) — or always use a heat protectant when using heat tools.
- Protect from sun / UV exposure — extended sun can fade bright purple shades.
- Refresh or top up colour when needed — because it’s semi-permanent, the pigment will gradually fade; you can reapply or mix a bit of Ultra Violet with conditioner for a subtle colour boost.
- Avoid harsh clarifying shampoos unless you want to intentionally fade or remove the colour.
Product Overview
Vermillion Red is a semi-permanent hair dye that delivers a deep, rich red with warm orange undertones. It comes in a 100 ml pot and is free from ammonia and peroxide, which makes it gentle on hair. The formula includes conditioning agents to keep hair soft, smooth, and manageable after colouring. Vermillion Red is 100% vegan and cruelty‑free.
Key Features & Benefits
- Rich, Intense Red Tone — Bold, saturated red with warm orange undertones for a standout look.
- Semi-Permanent & Gentle Formula — No peroxide or ammonia, reducing damage and ideal for frequent colour changes.
- Conditioning Effect — Leaves hair soft and silky rather than dry.
- Mixable with Other Shades — Can be blended with other Directions colours to deepen, warm up, soften, or customise the red.
- Vegan & Cruelty-Free — Ethical choice for conscious beauty users.
- Good Value — 100 ml pot is sufficient for full-head application or multiple sections depending on hair length and thickness.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeVermillion Red — deep red with warm orange undertonesVolume100 ml potFormulaDirect‑deposit dye (no ammonia or peroxide)Conditioning IncludedYesVegan / Cruelty-FreeYesMixable with Other ShadesYesIdeal BaseLight / pre‑lightened hair for most vivid results; can still tint darker hair but less vibrant
Suitable Hair Types & What to Use With It
Best suited for:
- Pre‑lightened or bleached hair — Produces the most vivid, true-to-tone red.
- Light natural hair — Blonde or light brown hair will pick up noticeable red tones, though less intense than on bleached hair.
Less effective on:
- Very dark hair — The dye will produce a subtle red tint rather than a strong red colour.
Recommended to use alongside:
- Sulphate-free, colour-safe shampoo and conditioner to maintain colour longevity.
- Tint brush and mixing bowl (or gloved hands) for even application.
- Gloves and protective clothing / old towels to avoid staining.
- Lightener if your hair is darker than desired base, for brightest and truest red results.
- Conditioner or hair mask afterwards to maintain hair health, especially if pre-lightened.
Why Choose This Product?
- Produces a bold, vibrant red ideal for statement-making hairstyles.
- Gentle semi-permanent formula reduces hair damage compared with permanent dyes.
- Conditioning effect keeps hair soft, smooth, and healthy after colouring.
- Mixable for creative flexibility and customised red shades.
- Vegan and cruelty-free, aligning with ethical beauty preferences.
- Excellent value with a single 100 ml pot giving strong, vivid colour.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water — hot water fades red tones faster.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to maintain vibrancy.
- Deep-condition regularly, especially if hair was bleached before dyeing.
- Minimise heat styling, or use a heat-protectant when using heat tools.
- Protect hair from prolonged sun exposure, which can fade bright red.
- To refresh colour, reapply or mix a small amount of dye with conditioner for touch-ups.
- Avoid harsh or clarifying shampoos unless intentionally fading the colour.
Product Overview
- Directions “Violet” is a semi‑permanent hair dye that produces a rich, deep purple colour with red undertones — a bold violet‑purple shade for expressive, vibrant hair.
- The dye comes in a 100 ml pot.
- The formula is free from peroxide and ammonia, which reduces damage compared to permanent dyes.
- The product is 100% vegan-friendly and cruelty-free.
- It includes conditioning agents, so hair stays soft, smooth, and supple after colouring rather than becoming dry or brittle.
Key Features & Benefits
- Vibrant Deep Violet Shade — Provides a rich purple with red undertones, ideal for bold, creative, and standout looks.
- Semi-Permanent & Gentle — No peroxide or ammonia, making it gentler on hair than many permanent dyes.
- Conditioning Formula — Keeps hair soft, smooth, and nourished while holding pigment.
- Mixable with Other Shades — Can be blended with other Directions colours for custom purples, pastel purples, or unique tones.
- Vegan & Cruelty‑Free — A good choice for ethical, conscious beauty routines.
- Easy At‑Home Use — Semi‑permanent direct‑deposit dye; no developer required.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShade NameViolet (deep purple with red undertones)Volume100 ml tubFormulaDirect-deposit, no peroxide / no ammoniaConditioningYes — includes conditioning agentsEthicalVegan and cruelty-freeMixableYes — can be mixed with other Directions shades for custom coloursRecommended BaseLight / pre‑lightened or bleached hair for most vivid resultsTypical Result on Light BaseRich, vibrant purpleResult on Darker / Natural HairViolet tint or subtle purple sheen (less vivid)
Suitable Hair Types & What to Use With It
Best suited for:
- Pre‑lightened or bleached hair (pale blonde / light base) — to get deep, vibrant purple.
- Light natural hair (blonde/light brown) — can still produce noticeable violet tones, though less intense than on bleached hair.
Less effective on:
- Dark brown to black hair — since the dye does not lighten hair, colour may only show as a subtle tint or muted sheen rather than a full vibrant purple.
Recommended to use alongside:
- Sulphate-free, colour-safe shampoo and conditioner (to preserve vibrancy)
- Tint brush and bowl (or gloved hands) for even application
- Gloves and protective clothing or towels (the dye can stain skin or fabrics)
- Conditioner or a hair mask after dyeing — to keep hair soft, especially if hair was previously lightened
- If aiming for a lighter, pastel violet, use a small amount of Violet mixed with conditioner
Why Choose This Product?
- Offers a bold, vibrant purple — ideal for creative expression, fashion-forward looks, or statement styles.
- Gentle, semi‑permanent formula reduces hair damage compared to permanent dyes.
- Conditioning formula keeps hair soft and manageable even after dyeing.
- Mixability allows for creative freedom — you can customise the shade or create unique hybrid colours.
- Vegan and cruelty-free, aligning with ethical beauty values.
- Great value in a 100 ml pot — suitable for full-head colour, streaks, highlights, or creative colour placements.
Aftercare & Colour Maintenance Tips
- Wash hair with cool or lukewarm water — hot water accelerates colour fade.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to reduce fading.
- Deep-condition regularly, especially if hair was bleached before colouring.
- Avoid frequent heat styling, or always use a heat-protectant spray.
- Limit sun / UV exposure, which can fade vivid colours more quickly.
- Refresh colour when needed — you can reapply, or mix a small amount of Violet with conditioner for a softer touch-up.
- Avoid harsh or clarifying shampoos unless intentionally fading or removing the dye.
Product Overview
- White Toner is a semi‑permanent toner designed to neutralise unwanted yellow or brassy tones, especially after bleaching or lightening hair.
- It comes in a 100 ml pot.
- The formula is free from ammonia and peroxide, reducing damage compared with permanent dyes or chemical toners.
- Includes conditioning agents, helping hair stay soft, smooth, and manageable — particularly important for pre-lightened or bleached hair.
- White Toner is 100% vegan and cruelty‑free.
Key Features & Benefits
- Neutralises Brassiness — Removes yellow or warm tones from bleached or light hair for a cooler, cleaner base.
- Prepares a Base for Future Colour — After toning, hair becomes ideal for applying pastel, silver, white, or fantasy colours.
- Gentle, Non-Damaging Formula — No peroxide or ammonia, so less stress on hair than traditional toners.
- Conditions While Toning — Helps maintain softness and shine, counteracting dryness from bleaching.
- Mixable With Other Shades — Can be used alone or mixed with other colours to create pastel or muted custom shades.
- Vegan & Cruelty‑Free — Ethical choice for conscious beauty routines.
Specifications
AttributeDetailProduct TypeSemi‑permanent toner / hair dyeShade NameWhite TonerVolume100 ml potFormulaDirect-deposit, no ammonia or peroxidePurposeNeutralising brassiness; toning bleached/light hair; base for further coloursConditioningYes — conditioning ingredients includedVegan / Cruelty-FreeYesRecommended BaseBleached, pre-lightened, or pale blonde hairMixableYes — works alone or blended with other tones/shades
Suitable Hair Types & What to Use With It
Best for:
- Hair that has been bleached or lightened, especially with yellow or brassy undertones.
- Pale blonde or very light hair bases — helps achieve cool, icy blondes, near‑white or platinum tones, or a clean base for further colours.
Less effective or not ideal for:
- Dark or un‑lightened hair — White Toner cannot lighten hair; it only tones or neutralises existing light hair.
Recommended to use alongside:
- Sulphate-free, colour‑safe shampoo and conditioner to preserve toning results.
- Gloves and old towels or clothing to prevent staining.
- Tint brush and mixing bowl for even application.
- Post-toning conditioner or hair mask, especially if hair has been bleached.
- Other semi-permanent colours or pastels if using White Toner as a base for custom shades.
Why Choose This Product?
- Helps erase unwanted brassiness and warmth after bleaching, giving a clean, neutral hair base.
- Gentle and conditioning, minimising additional damage to already lightened hair.
- Versatile — works alone for toning or mixed to create pastel, silver, or custom shades.
- Vegan and cruelty-free, fitting ethical beauty values.
- Ideal for DIY hair care at home for platinum, icy-blonde, white, or pastel hair.
Aftercare & Maintenance Tips
- Use cool or lukewarm water — hot water can cause fading or return of brassiness.
- Wash less frequently — 2–3 times per week helps preserve toning results.
- Use sulphate-free, colour-safe shampoos and conditioners.
- Deep-condition regularly — bleached and toned hair benefits from extra moisture.
- Avoid excessive heat styling, or use a heat-protectant.
- Protect hair from sun/UV exposure, which can fade the tone.
- Reapply White Toner as needed to refresh the tone.
Product Overview
- Wisteria is a semi‑permanent hair dye that produces a soft, bright-toned purple — a delicate, pastel violet shade.
- It comes in a 100 ml tub.
- The formula is free from peroxide and ammonia, making it gentler than permanent dyes.
- The dye includes conditioning agents, helping keep hair soft, smooth, and manageable after colouring.
- The product is vegan and cruelty‑free.
Key Features & Benefits
- Soft Pastel Purple Shade — Wisteria gives a light, gentle purple tone, ideal for subtle, dreamy looks or pastel hairstyles.
- Semi-Permanent & Gentle — No peroxide or ammonia, making it less damaging and suitable for frequent colour changes.
- Conditioning Effect — Conditions hair while colouring, maintaining softness and shine.
- Mixable with Other Shades — Can blend with other Directions colours to create custom pastels or unique purple-based tones.
- Vegan & Cruelty-Free — Suitable for those who prefer ethical beauty products.
- Easy to Apply at Home — Direct-deposit semi-permanent dye, simple to use without developers or bleach.
Specifications
AttributeDetailsProduct TypeSemi-permanent hair dyeShadeWisteria (light / pastel purple)Volume100 ml potFormulaDirect-deposit, no peroxide or ammoniaConditioningYesVegan / Cruelty-FreeYesRecommended BaseLight, pre‑lightened or pale hair for truest pastel resultMixableYes — blends with other shades for custom coloursTypical LongevityModerate — fades over time depending on hair care and washing frequency
Suitable Hair Types & What to Use With It
Best for:
- Bleached or pre‑lightened hair — pastel purple comes out most clearly on very light or pale hair.
- Very light blonde or pale hair bases — easier to achieve a vivid/pastel purple without heavy base contrast.
Less effective on:
- Dark hair — being a deposit-only dye, it may result in a subtle tint rather than a noticeable purple.
Recommended to use together with:
- Sulphate-free, colour-safe shampoo and conditioner to help preserve the pastel tone.
- A tint brush and bowl (or gloves) for even application.
- Old towels/clothes — semi‑permanent dyes can stain fabrics.
- Conditioner or hair mask — especially if hair was previously lightened or bleached — to maintain softness and hair health.
- Optional: mixing Wisteria with conditioner or another lighter shade to create soft pastel purple or lavender tones.
Why Choose Wisteria?
- Delivers a delicate, pastel purple — perfect for subtle, dreamy, or soft violet looks.
- Gentle, semi‑permanent formula is more forgiving on hair and suitable for frequent changes.
- Conditioning properties help preserve softness and shine even after dyeing.
- Mixable nature allows creative experimentation and custom pastel shades.
- Vegan and cruelty-free, supporting ethical beauty practices.
- Versatile for full-head colour, streaks, panels, or blended styles.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water — hot water fades pastel and semi-permanent colours faster.
- Use colour-safe, sulphate-free shampoo and conditioner.
- Wash hair 2–3 times per week instead of daily to prolong the shade.
- Deep-condition frequently, especially if hair was previously bleached.
- Avoid excessive heat styling, or always use a heat protectant.
- Protect hair from sun/UV exposure — prolonged sun can fade pastel tones.
- To refresh or soften colour, mix a bit of Wisteria with conditioner and apply as a gentle colour-deposit treatment.
- Avoid harsh or clarifying shampoos unless intentionally fading or removing the colour.
Product Overview
Directions Poppy Red is a vibrant, fiery red shade that brings hair to life with bold, eye-catching colour. This semi-permanent hair colour delivers intense pigmentation while conditioning hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, giving flexibility to refresh or change your look without long-term commitment. Ideal for those seeking a vivid, striking red for a confident and stylish appearance.
Key Features & Benefits
- Vibrant Poppy Red Shade: Produces a bright, bold red tone that stands out.
- Semi-Permanent & Flexible: Fades gradually, allowing easy refreshes or colour changes.
- Conditioning Formula: Keeps hair soft, smooth, and glossy after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom red or warm tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Poppy Red
- Volume: 100 ml tub
- Finish: Bright, glossy red
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Light to medium hair tones for vivid red
- Pre-lightened or naturally lighter hair for the truest red result
- Textured or previously coloured hair, which absorbs pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Poppy Red?
- Delivers a bright, lively red perfect for bold, confident hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Versatile for mixing with other shades to create unique red tones or warm blends.
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.