Directions Semi Permanent Hair Colour - Wisteria

Alpine Green
Antique Mauve
Apple Green
Apricot
Atlantic Blue
Bright Daffodil
Carnation Pink
Cerise
Dark Tulip
Deep Purple
Denim Blue
Ebony
Flame
Flamingo Pink
Fluorescent Green
Fluorescent Lime
Fluorescent Orange
Fluorescent Yellow
Lagoon Blue
Lavender
Lilac
Midnight Blue
Neon Blue
Neon Red
Pastel Blue
Pastel Pink
Pastel Rose
Peach
Pillarbox Red
Plum
Poppy Red
Rose Red
Rubine
Silver
Slate
Spring Green
Stormy Grey
Sunflower
Tangerine
Tulip
Turquoise
Ultra Violet
Vermillion Red
Violet
White Toner
Wisteria
Regular price £3.75
Sale price £3.75 Regular price £6.19
Unit price
Save £2.44
Tax included.

Get a Free Gift of your choice

With Orders Above £199.00 View More Eligible Products
Liquid error (snippets/free-gift-info-block line 45): invalid url input
+1

Earn 34 Cosmo Club Points

You Will Receive Reward Points After The Delivery
Directions Semi Permanent Hair Colour - Wisteria

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

 

Directions Poppy Red is a vibrant, fiery red shade that brings hair to life with bold, eye-catching colour. This semi-permanent hair colour delivers intense pigmentation while conditioning hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, giving flexibility to refresh or change your look without long-term commitment. Ideal for those seeking a vivid, striking red for a confident and stylish appearance.

 

Key Features & Benefits

 

  • Vibrant Poppy Red Shade: Produces a bright, bold red tone that stands out.
  • Semi-Permanent & Flexible: Fades gradually, allowing easy refreshes or colour changes.
  • Conditioning Formula: Keeps hair soft, smooth, and glossy after colouring.
  • Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
  • Mixable: Can be blended with other Directions shades for custom red or warm tones.
  • No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.

 

Specifications

 

  • Type: Semi-permanent hair dye
  • Shade: Poppy Red
  • Volume: 100 ml tub
  • Finish: Bright, glossy red
  • Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
  • Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
  • Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency

 

Suitable Hair Types & Recommended Use

 

Best suited for:

 

  • Light to medium hair tones for vivid red
  • Pre-lightened or naturally lighter hair for the truest red result
  • Textured or previously coloured hair, which absorbs pigments well

 

Recommended alongside:

 

  • Mild shampoo before dyeing
  • Barrier cream to protect skin from staining
  • Gloves and protective cloth/towels
  • Sulfate-free, colour-safe shampoo and conditioner
  • Weekly deep-conditioning treatments to maintain hair health and vibrancy

 

Why Choose Poppy Red?

 

  • Delivers a bright, lively red perfect for bold, confident hairstyles.
  • Conditioning formula ensures hair remains soft, smooth, and glossy.
  • Semi-permanent nature allows easy refresh or colour changes.
  • Vegan and cruelty-free, making it an ethical choice.
  • Versatile for mixing with other shades to create unique red tones or warm blends.
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

  1. Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
  2. Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
  3. Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

 

Step 2: Hair Prep

  1. Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
  2. Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

 

Step 3: Application

  1. Put on gloves to protect your hands from staining.
  2. Shake the jar well to ensure pigment is evenly distributed.
  3. Section hair: Divide hair into 4–6 sections using clips for easy and even application.
  4. Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
  5. Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

 

Step 4: Processing

  1. Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
  2. Processing time: Leave the colour on for 15–30 minutes.
  • For a subtle tint, 15 minutes is sufficient.
  • For a more intense, vivid green, leave up to 30 minutes.
  • For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

 

Step 5: Rinsing

  1. Rinse with cool water: Do not use hot water as it can fade the colour faster.
  2. Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
  3. Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

 

Step 6: Drying & Styling

  1. Towel-dry gently: Avoid rubbing, which can cause uneven fading.
  2. Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
  3. Style as desired.

 

Step 7: Aftercare & Maintenance

  • Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
  • Use cool water for washing and rinsing.
  • Apply deep conditioning masks weekly to keep hair soft and shiny.
  • Limit excessive heat styling and sun exposure to prevent premature fading.
  • For touch-ups, reapply every 4–6 weeks depending on fading.