Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC25
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Lavender is a gentle, pastel purple shade that gives hair a soft, dreamy lavender tone — subtle yet stylish. This semi-permanent dye adds colour with a conditioning formula that helps keep hair soft, smooth, and manageable. Because it’s semi-permanent, Lavender fades gradually over washes, making it a great choice for experimenting with colour or adopting a soft, ethereal look without long-term commitment.

Key Features & Benefits

Soft Pastel Purple Shade: Gives hair a delicate lavender hue — ideal for subtle, trendy colour.
Semi-Permanent & Flexible: Colour fades over time, allowing for easy refreshes or shifts in style.
Conditioning Formula: Helps maintain hair softness, smoothness, and shine after dyeing.
Vegan & Cruelty-Free: Contains no animal-derived ingredients; gentle and ethical.
Mixable: Can be blended with other colours to create custom shades or pastel blends (e.g. lavender-pink, muted lilac, etc.).
No Harsh Chemicals: Free of peroxide and ammonia, making it gentler than many permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Lavender (pastel / soft purple)
Volume: 100 ml tub
Finish: Soft, glossy pastel purple
Formula: Conditioning, vegan, cruelty-free
Best Base for True Result: Pre-lightened or light-blonde hair
Longevity: Semi-permanent — gradual colour fading depending on washing frequency and hair care

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened, bleached, or very light hair — for the truest pastel lavender result
Light to medium hair tones (after lightening) for soft, muted pastel effects
Textured, curly, or naturally porous hair — which often absorbs pastel colours well
Previously dyed hair that’s faded — can benefit from conditioning properties and softer tones

Recommended alongside:

Mild shampoo before dyeing (skip conditioner)
Barrier cream to protect skin from staining
Gloves and protective cloth/towels
Sulfate-free, colour-safe aftercare shampoo and conditioner
Weekly deep-conditioning treatments to maintain softness

For the pastel effect to be most visible and true to “lavender,” pre-lightening hair is typically recommended.

Why Choose Lavender?

Lavender offers a soft, elegant alternative to bold colours — ideal if you want a gentle, fashionable purple without dramatic contrast. It’s perfect for pastel lovers, subtle style changes, or anyone seeking a soft aesthetic. Its gentle, ethical formula makes it suitable even for repeated colouring or frequent refreshes, and its blendability offers creative freedom for customizing shades.

Aftercare & Maintenance Tips

Wash hair 2–3 times per week to preserve pastel colour.
Use sulfate-free, colour-safe shampoo and conditioner to maintain vibrancy.
Rinse with cool or lukewarm water to help preserve pigment.
Avoid harsh clarifying shampoos or treatments soon after dyeing.
Use a deep-conditioning mask weekly to maintain softness, moisture, and shine.
Limit frequent heat styling; when necessary, always use a heat protector.
Touch up colour as needed — pastel shades fade faster but are easy to refresh.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.