Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC18
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Fluorescent Yellow is an ultra-bright, neon yellow hair dye designed to deliver a glowing, high-energy colour that stands out anywhere. This electrifying shade shines intensely on pre-lightened hair, giving a vibrant, sunshine-meets-highlighter effect. The formula is gentle, conditioning, and completely free from ammonia and peroxide, making it a perfect choice for vivid, creative looks without damaging the hair. Ideal for festival styles, bold statement colours, or unique artistic creations, Fluorescent Yellow offers long-lasting brightness with gradual fading.

Key Features & Benefits

Eye-Catching Neon Yellow: A powerful fluorescent yellow that glows with intensity on lightened hair.
Semi-Permanent & Flexible: Gradually fades, allowing easy refresh or colour change.
Conditioning Formula: Leaves hair smooth, soft, and nourished.
Vegan & Cruelty-Free: Ethical and gentle, free from animal ingredients.
Mixable: Pairs well with other Directions shades to create lime, golden neon, pastel yellow, or ombré blends.
No Peroxide or Ammonia: A less damaging option for vivid, high-impact colour enthusiasts.

Specifications

Type: Semi-permanent hair dye
Shade: Fluorescent Yellow
Volume: 100 ml tub
Finish: Bright, glowing highlighter-yellow
Formula: Vegan, cruelty-free, conditioning
Best Base: Pre-lightened blonde or platinum
Longevity: Semi-permanent — fades depending on washing frequency and hair condition

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened blonde or platinum hair: produces the pure neon yellow effect
Light brown hair: results in a warm golden yellow tone
Curly, wavy, or coarse hair: benefits from the conditioning formula
Previously dyed or porous hair: absorbs colour well for intense brightness

Recommended for best results:

Mild shampoo before colouring
Gloves and protective clothing
Barrier cream around hairline
Sulfate-free, colour-safe shampoo & conditioner
Weekly hydrating treatments
A colour-refreshing mask to extend neon vibrancy

Bleaching is strongly recommended for achieving a true fluorescent yellow tone.

Why Choose This Product?

Choose Fluorescent Yellow if you want a bright, bold, neon colour that instantly grabs attention. Perfect for creative expression, summer or festival looks, cosplay, or high-fashion styling, this shade brings extreme brightness without harsh chemicals. The conditioning formula keeps hair soft, smooth, and manageable while delivering show-stopping colour.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times weekly to extend colour life.
Use sulfate-free, colour-safe shampoos and conditioners.
Rinse with cool water to slow down pigment fading.
Avoid chlorine and clarifying shampoos soon after colouring.
Deep-condition weekly to maintain softness and shine.
Limit heat styling; always use heat protection.
Refresh colour by reapplying dye or adding a small amount to conditioner.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.