Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC34
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Fluorescent Orange is a vivid, high-impact neon orange shade designed for those who want bold, fiery, and attention-grabbing colour. This glowing, citrus-inspired tone delivers maximum brightness, especially on pre-lightened hair. The semi-permanent formula is gentle, conditioning, and completely free from peroxide and ammonia, allowing you to enjoy a strong neon effect without damaging your hair. Perfect for festival looks, bold transformations, creative blends, or dramatic statement styles.

Key Features & Benefits

Intense Neon Orange Shade: A bright, glowing fluorescent orange that makes a powerful statement.
Semi-Permanent Formula: Flexible colour that fades gradually, ideal for creative changes.
Conditioning & Nourishing: Softens and smooths hair while colouring.
Vegan & Cruelty-Free: Ethical formulation with no animal-derived ingredients.
Mixable: Blends easily with other Directions colours to create custom fiery orange, coral, or sunset tones.
No Ammonia or Peroxide: A gentle choice for vivid, high-impact results.

Specifications

Type: Semi-permanent hair dye
Shade: Fluorescent Orange
Volume: 100 ml tub
Finish: Electric, glowing neon orange
Formula: Vegan, cruelty-free, conditioning base
Best Base for Vibrancy: Pre-lightened or platinum blonde hair
Longevity: Semi-permanent — fades over time depending on routine and hair type

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened blonde hair: produces the brightest, true neon orange
Light brown hair: creates a strong fiery orange/copper tone
Curly or textured hair: benefits from the conditioning formula
Porous or previously coloured hair: absorbs pigment well for a vivid finish

Recommended to use with:

Mild shampoo before applying
Barrier cream to avoid skin staining
Gloves and protective towels
Sulfate-free, colour-protecting shampoo & conditioner
Weekly moisture or repair mask

Pre-lightening is highly recommended to achieve the true fluorescent effect.

Why Choose This Product?

Fluorescent Orange is perfect for anyone who wants an unmissable, energetic, and bold colour that glows with intensity. Whether you're creating fiery blends, neon ombré looks, festival-ready hair, or simply want to stand out, this shade delivers dramatic results while keeping your hair healthy and conditioned. It’s ideal for creative expression and guaranteed to turn heads.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to keep the neon colour bright for longer.
Use sulfate-free, colour-safe shampoos and conditioners to prevent fast fading.
Rinse with cool water to help seal the colour.
Avoid frequent heat styling; always use heat protection when needed.
Deep-condition weekly for softness, shine, and colour retention.
Avoid chlorine, clarifying shampoos, and chemical treatments shortly after dyeing.
Refresh colour by reapplying dye or mixing a small amount into conditioner for a colour-infused mask.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.