Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC14
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Flame is a bold, fiery orange-red shade designed to deliver maximum vibrancy and warmth. This bright, flame-inspired colour offers standout intensity, especially on pre-lightened or blonde hair. Formulated without peroxide or ammonia, it colours gently while conditioning the hair for a soft, glossy finish. Perfect for those who want a striking, high-impact colour without damaging their hair, this semi-permanent dye fades gradually, giving creative flexibility for future colour changes.

Key Features & Benefits

Vibrant Fiery Shade: A bold flame-like orange-red that stands out on lightened hair.
Semi-Permanent Formula: Allows flexibility — fades gradually and is easy to refresh.
Conditioning & Gentle: Softens and smooths hair while depositing colour.
Vegan & Cruelty-Free: Ethical, gentle, and free from animal-derived ingredients.
Mixable with Other Shades: Ideal for creating custom oranges, reds, and sunset blends.
No Peroxide or Ammonia: Less damaging than permanent dyes; ideal for regular colour changes.

Specifications

Type: Semi-permanent hair dye
Shade: Flame (fiery orange-red)
Volume: 100 ml tub
Finish: Bright, warm, high-impact colour
Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
Best Base for Vibrancy: Pre-lightened or blonde hair
Longevity: Semi-permanent — fades over washes depending on aftercare and hair type

Suitable Hair Types & Recommended Use

Best for:

Pre-lightened or blonde hair for maximum vibrancy
Medium brown hair for a warm coppery tint
Naturally red or warm-toned hair — enhances natural hues
Curly, textured, or previously coloured hair — benefits from the conditioning texture

To use alongside:

Mild shampoo (no conditioner before dyeing)
Barrier cream to protect skin
Gloves and old towels
Sulfate-free, colour-safe shampoo and conditioner
Weekly deep-conditioning mask
Optional: colour-refreshing conditioner for ongoing vibrancy

Why Choose This Product?

Choose Flame if you want a striking, fiery shade that turns heads. Its semi-permanent formula makes it perfect for experimenting with warm, bold looks without long-term commitment or damage. The conditioning base leaves hair nourished, soft, and shiny, making it a great option for frequent colour changes or creative blends such as sunset, phoenix, or lava-inspired looks.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to extend colour life.
Use sulfate-free, colour-protecting shampoos and conditioners.
Rinse hair with cool water to slow fading.
Avoid frequent heat styling; always use heat protectant if styling.
Use a weekly deep-conditioning treatment for moisture and shine.
Avoid clarifying shampoos and chemical treatments for several weeks.
Refresh colour as needed with reapplication or by mixing dye into conditioner for a colour-boosting mask.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.