Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC43
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Deep Purple is a semi-permanent hair colour that produces a rich, saturated purple shade — vibrant yet deep. It offers an expressive, creative colour option for those seeking a bold but refined look. With a conditioning, chemical-free base, Deep Purple colours hair while helping to keep it soft, smooth, and healthy. Since it's semi-permanent, the colour gradually fades over washes, offering flexibility for frequent colour changes or refreshes.

Key Features & Benefits

Rich, Intense Purple Shade: Provides a deep purple tone that stands out with dimension and shine.
Semi-Permanent & Flexible: Lets you experiment with colour without long-term commitment — fades gradually over time.
Conditioning & Gentle Formula: Helps maintain hair softness, smoothness, and manageability after dyeing.
Vegan & Cruelty-Free: Free from animal-derived ingredients, peroxide, and ammonia — better for hair and ethical for users.
Blendable / Mixable: Can be mixed with other shades to customise intensity or create gradient/multitone effects.
No Harsh Developer Required: Easy application without the need for harsh chemicals or developers, reducing potential hair damage.

Specifications

Type: Semi-permanent hair dye
Shade: Deep Purple
Volume: 100 ml pot
Finish: Vibrant, glossy purple — most vivid on a light or pre-lightened hair base
Formula: Conditioning, peroxide- and ammonia-free, vegan & cruelty-free
Best Base for Vivid Results: Lightened or blonde hair; medium or darker hair will yield subtler purple tones
Longevity: Semi-permanent — colour fades gradually over washes; longevity depends on hair type, frequency of washing, and aftercare

Suitable Hair Types & Recommended Use

Best suited for:

Light or pre-lightened hair for bold, vivid purple results
Medium brown hair for a rich, darker purple tone
Chemically treated, coloured, or textured hair — benefits from conditioning properties for softness and manageability

For darker hair:

Expect subtler purple undertones or a deep plum shade rather than bright purple; pre-lightening recommended for maximum effect

Recommended supportive steps/products:

Lightener or bleach (if hair is dark and you want bright purple)
Mild shampoo (no heavy conditioner) before dyeing to prep hair for pigment uptake
Barrier cream or petroleum jelly around the hairline, ears, and neck to prevent skin staining
Gloves, old towels or clothes to avoid staining surfaces
Colour-safe, sulfate-free shampoo and conditioner for aftercare
Optional deep-conditioning masks or treatments to maintain hair health

Why Choose Deep Purple?

Choose Deep Purple if you’re looking for a dramatic, expressive hair colour that balances boldness with depth. It’s ideal for creative styling, statement looks, or simply changing your vibe without permanent commitment. The gentle, conditioning, vegan-friendly formula makes it a safer, more ethical choice compared to permanent dyes. Its blendability lets you customise or combine with other colours for unique results.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour vibrancy.
Use sulfate-free, colour-safe shampoo and conditioner to protect pigment and hair health.
Rinse hair with cool or lukewarm water to slow fading and seal in colour.
Use a deep-conditioning mask weekly to keep hair moisturised, soft, and shiny.
Minimise frequent heat styling; when styling, always use a heat protectant.
Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — they can strip pigment.
Since Deep Purple is semi-permanent, expect gradual fading — reapply or touch up as needed to refresh the tone.

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Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.