Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC01
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Dark Tulip is a semi‑permanent hair colour that delivers a deep, rich crimson‑red tone — a darker, more sophisticated red shade that combines vibrancy with subtlety. It’s ideal if you want a dramatic yet refined look, offering depth and sheen while keeping hair soft and conditioned. As a semi‑permanent dye, Dark Tulip fades gradually over washes, giving flexibility to change or refresh as you like.

Key Features & Benefits

Deep Crimson‑Red Shade: Produces a rich, intense red with depth — elegant and striking.
Semi-Permanent & Flexible: Fades gradually; perfect for trying new looks without permanent commitment.
Conditioning Formula: Helps maintain hair softness, smoothness, and shine after colouring.
Vegan & Cruelty‑Free: Contains no animal-derived ingredients and is not tested on animals.
Blendable / Mixable with Other Shades: You can mix it with other colours to customize intensity or tone.
Free from Harsh Developers: No peroxide or ammonia needed — gentler on hair than permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Dark Tulip (Deep Red / Crimson)
Volume: 100 ml pot
Finish: Deep, glossy crimson-red; most vivid on light or pre-lightened hair
Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
Best Base for Vivid Results: Lightened or blonde hair; darker hair will yield a subtler red/tinted effect
Longevity: Gradually fades over washes; duration depends on hair type, washing frequency, and aftercare

Suitable Hair Types & Recommended Use

Best suited for:

Light or pre-lightened hair for rich, vivid red results
Light to medium brown hair — produces a deep red tone, though less vivid than on a light base
Chemically treated, coloured, or textured hair — benefits from the conditioning properties for softness and manageability

For darker hair:

Expect subtle red undertones rather than bright red; for fuller result, lightening prior to dyeing is recommended

Recommended supportive products/steps:

Lightening or bleaching kit (if hair is dark and you want vivid red)
Mild shampoo (avoid heavy conditioners) before dyeing to clean hair for colour absorption
Barrier cream or petroleum jelly around hairline, ears, and neck to prevent staining
Gloves, old towels or clothes to protect against dye stains
Colour-safe, sulfate-free shampoo and conditioner for aftercare
Optional deep‑conditioning treatment or mask to maintain hair health

Why Choose Dark Tulip?

Choose Dark Tulip if you want a refined, deep red colour that balances boldness with sophistication. The shade is ideal for those who want a dramatic yet wearable red — perfect for everyday wear or special occasions. Because it’s semi‑permanent and gentle, it’s also suitable for frequent refreshes or colour experimentation without damaging hair. The conditioning and cruelty‑free formula make it a gentle, ethical choice.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour vibrancy for longer.
Use sulfate-free, colour-safe shampoo and conditioner to avoid stripping pigment.
Rinse with cool or lukewarm water to slow down fading and help maintain shine.
Use a deep-conditioning mask weekly to keep hair nourished, soft, and healthy.
Minimise heat styling; when necessary, always use a heat protectant.
Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — these can strip colour quickly.
Because Dark Tulip is semi‑permanent, expect gradual fading; re-apply or touch-up as needed to refresh the shade.

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Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.