Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC07
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Carnation Pink is a semi-permanent hair colour that delivers a soft yet vibrant pink shade, reminiscent of blooming carnations. Perfect for creating playful, feminine, or statement looks, this dye adds a fresh, lively colour while conditioning the hair. Being semi-permanent, Carnation Pink fades gradually over time, allowing flexibility to experiment or refresh the shade.

Key Features & Benefits

Soft, Vibrant Pink Shade: Gives hair a delicate yet noticeable pink tone.
Semi-Permanent & Flexible: Gradually fades, ideal for experimenting with colour without commitment.
Conditioning Formula: Keeps hair smooth, soft, and manageable after colouring.
Vegan & Cruelty-Free: Free from animal-derived ingredients and not tested on animals.
Mixable with Other Shades: Can be combined with other colours for custom tones or pastel blends.
No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Carnation Pink
Volume: 100 ml pot
Finish: Soft, glossy pink; most vibrant on light or pre-lightened hair
Formula: Conditioning, vegan, cruelty-free, free from peroxide and ammonia
Best Base for Vivid Results: Lightened or blonde hair
Longevity: Fades gradually over washes; duration depends on hair type, aftercare, and washing habits

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened, bleached, or blonde hair for brightest results
Light to medium blonde hair for a soft pink tone
Chemically treated or textured hair that benefits from the conditioning formula

For darker hair:

May produce subtle pink undertones rather than full vibrant pink; pre-lightening recommended for full effect

Recommended accompaniments:

Hair lightener or bleach for dark hair
Mild shampoo (no conditioner) before dyeing
Barrier cream or petroleum jelly around hairline, ears, and neck
Gloves and old towels/clothes to avoid staining
Colour-safe, sulfate-free shampoo and conditioner for aftercare

Why Choose Carnation Pink?

Provides a playful, feminine, and trendy pink colour
Semi-permanent and gentle, ideal for experimentation
Conditioning, vegan, and cruelty-free formula keeps hair healthy
Can be mixed with other colours to create custom shades or pastels
Versatile for full hair colour or subtle highlights

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour
Use sulfate-free, colour-safe shampoo and conditioner
Rinse with cool or lukewarm water to prevent fading
Apply a deep conditioning mask weekly to maintain moisture and shine
Minimize heat styling; use heat protectant when necessary
Avoid harsh shampoos or chemical treatments immediately after dyeing
Reapply dye as needed to refresh colour
Expect gradual fading; semi-permanent dyes lighten with each wash

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Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.