Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC20
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Atlantic Blue is a semi-permanent hair colour that creates a rich, deep ocean-inspired blue. Its vibrant pigment provides bold, eye-catching colour while keeping hair soft and conditioned. Being semi-permanent, it fades gradually over washes, offering flexibility to change or refresh your look without long-term commitment.

Key Features & Benefits

Deep, Ocean-Inspired Blue Shade: Vivid, intense blue for a bold transformation.
Semi-Permanent & Flexible: Ideal for experimenting with different looks; fades gradually.
Conditioning Formula: Keeps hair soft, smooth, and manageable.
Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
Mixable with Other Shades: Combine with other colours for unique tones or custom shades.
No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.

Specifications

Type: Semi-permanent hair dye
Shade: Atlantic Blue
Volume: 100 ml pot
Finish: Deep, glossy blue (most vivid on light/bleached hair)
Suitable Base: Best on pre-lightened or blonde hair; medium or darker hair may show a subtler blue tint.
Formula: Conditioning, ammonia- and peroxide-free, vegan & cruelty-free
Longevity: Fades gradually over washes, depending on hair type, aftercare, and washing frequency.

Suitable Hair Types & Recommended Use

Best suited for:

Pre-lightened or bleached hair for the brightest, most vivid blue.
Light to medium brown hair for a subtler blue tint.
Chemically treated, textured, or previously coloured hair, which benefits from the conditioning formula.

Recommended accompaniments:

Bleach or lightener for dark hair to achieve true vivid blue.
Mild shampoo (no conditioner) to prep hair for dyeing.
Protective cream (petroleum jelly) around hairline, neck, and ears.
Gloves and old towels/clothing to prevent staining.
Light conditioner or hair mask after dyeing to maintain softness and vibrancy.

Why Choose This Product?

Bold, expressive blue suitable for creative and adventurous styles.
Gentle, conditioning formula that keeps hair healthy.
Semi-permanent nature allows for easy experimentation.
Vegan and cruelty-free, supporting ethical hair care.
Customizable by mixing with other shades for unique results.

Aftercare & Colour Maintenance

Wash hair 2–3 times per week to preserve colour.
Use sulfate-free, colour-safe shampoo and conditioner.
Rinse with cool or lukewarm water to reduce fading.
Apply a deep conditioning mask weekly to maintain moisture and shine.
Minimize heat styling; use a heat protectant when necessary.
Avoid harsh shampoos or chemical treatments soon after dyeing.
Reapply dye as needed to refresh vibrancy.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.