Name: Directions Semi Permanent Hair Colour - Wisteria
Brand: Directions
SKU: DIRC12
Price: 3.75 GBP
Availability: InStock

Directions Semi Permanent Hair Colour - Wisteria

Product Overview

Directions Apricot is a semi‑permanent hair dye that gives your hair a warm, soft apricot/peach-orange tone — bright, sunny, and full of warmth. Ideal for lighter hair bases, it can also add a subtle tint to darker hair. The formula is conditioning and gentle, keeping hair soft and healthy rather than dry or damaged. Apricot is perfect for playful, summery, or natural-looking warm tones that are easily reversible over time.

Key Features & Benefits

Warm Apricot / Peach-Orange Shade: Gives hair a soft, warm glow with subtle orange/peach undertones.
Semi-Permanent & Flexible: Gradually fades over washes; ideal for experimenting with new looks.
Conditioning Formula: Keeps hair soft, smooth, and manageable.
Vegan & Cruelty-Free: Free from animal-derived ingredients and not tested on animals.
Mixable with Other Shades: Can be combined with other Directions colours for custom tones.
Free from Harsh Chemicals: Does not require peroxide or ammonia, making it gentle on hair.

Specifications

Type: Semi-permanent hair dye
Shade Name: Apricot
Volume: 100 ml tub
Finish: Warm pastel/peachy-orange glow (on light base)
Formula: Conditioning, ammonia/peroxide-free, vegan & cruelty-free
Best Base for Vivid Results: Bleached, pre-lightened or very light hair
Longevity: Fades gradually over washes; depends on hair type, aftercare, and washing frequency
Compatibility: Works on natural, coloured, bleached, or pre-lightened hair; best on lighter bases

What Hair Types Suit This Colour & What to Use Along With It

Best suited for:

Pre-lightened or bleached hair / light blonde hair — gives the clearest, most vibrant apricot result.
Light or medium brown hair — may result in a subtle warm tint or peachy glow rather than full apricot tone.
Chemically treated, textured, or colour-treated hair — absorbs colour well and benefits from the dye’s conditioning properties.

Recommended products for best results:

Bleach or lightener for dark hair to achieve true apricot colour.
Mild or pH-balanced shampoo to cleanse hair before dyeing.
Protective cream (petroleum jelly) around hairline, neck, and ears to prevent staining.
Gloves and old towels or clothing to avoid dye stains.
Light conditioner or hair mask after dyeing to maintain softness and colour vibrancy.

Why Choose This Product?

A warm, soft, cheerful colour that’s expressive without being too bold.
Gentle formula that nourishes hair and avoids harsh chemicals.
Semi-permanent for easy experimentation and frequent colour changes.
Vegan and cruelty-free for ethical hair colour choice.
Mixable with other shades to create custom tones.

Aftercare & Colour Maintenance Tips

Wash hair 2–3 times per week to preserve colour.
Use sulfate-free, colour-safe shampoo and conditioner.
Rinse with cool or lukewarm water to prevent fading.
Apply a deep conditioning mask weekly to maintain moisture and shine.
Minimize heat styling; use a heat protectant if necessary.
Avoid harsh clarifying shampoos or chemical treatments soon after dyeing.
Reapply dye as needed to refresh colour.

Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 6

Step 1: Preparation

Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.

Step 2: Hair Prep

Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.

Step 3: Application

Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.

Step 4: Processing

Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.

For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.

Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.

Step 5: Rinsing

Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.

Step 6: Drying & Styling

Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.

Step 7: Aftercare & Maintenance

Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.