{"product_id":"directions-pre-colour-shampoo","title":"Directions Pre Colour Shampoo","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Pre Colour Shampoo \u003c\/strong\u003eis a clarifying \/ preparatory shampoo designed to cleanse hair and remove buildup \u003ci\u003ebefore\u003c\/i\u003e applying hair dye or semi‑permanent color. \u003c\/p\u003e\u003cp\u003eThe idea is that by removing residues (silicones, oils, styling products, conditioners) and slightly “opening up” the hair cuticle, your color (especially semi-permanent or direct dyes) can deposit more evenly, penetrate better, and last longer. \u003c\/p\u003e\u003cp\u003eIt is often used right before applying a dye from the Directions \/ La Riche colour range. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eClarifying \/ deep‑clean formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eStrips away residues (conditioners, styling product, oils) that might block dye uptake \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003epH \/ “cuticle prep”\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps hair take colour more uniformly by making the surface more receptive \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eVegan \/ cruelty‑free (for some regions)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMany listings note it’s developed for the Directions line with vegan \/ no animal testing philosophy \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003e250 ml convenient size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEnough for one or multiple pre‑colour washes for average hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatibility with Directions \/ La Riche dyes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIntended to be used in the same product system for optimal performance \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;width:125.35pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;width:321.45pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;width:125.35pt;\"\u003e\u003cstrong\u003eVolume\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;width:321.45pt;\"\u003e250 ml \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;width:125.35pt;\"\u003e\u003cstrong\u003eFormulation Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;width:321.45pt;\"\u003eShampoo \/ cleansing agent (with surfactants) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;width:125.35pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;width:321.45pt;\"\u003eAqua (Pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Linalool, Hydroxycitronellal, Limonene, Sodium Chloride, CI 60730, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;width:125.35pt;\"\u003e\u003cstrong\u003eProduct Warnings\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;width:321.45pt;\"\u003eAvoid eye contact; rinse immediately if contact occurs \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrepping your hair properly before colouring can significantly improve colour uptake and longevity, especially with semi‑permanent or direct dyes.\u003c\/li\u003e\n\u003cli\u003eUsing a pre‑colour shampoo helps ensure the dye contacts hair fibers more directly (rather than being blocked by residual conditioners or oils).\u003c\/li\u003e\n\u003cli\u003eBecause it’s part of the Directions \/ La Riche line, it aligns well (formulation, philosophy, expected results) with their colour products.\u003c\/li\u003e\n\u003cli\u003eThe 250 ml size is manageable and practical for DIY hair colouring routines.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"250ml","offer_id":53617509335378,"sku":"DIRC50","price":3.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_Directions_Pre_Colour_Shampoo_71d805cc31.jpg?v=1780316548","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-pre-colour-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}