Directions Hair Lightening Peroxide 40 Volume

Product Overview

Directions Hair Lightening Peroxide 40 Volume is a cream peroxide developer (12 %) designed for use in hair lightening / bleaching applications. It is formulated to be mixed with a bleach powder (such as the Directions Lightening Bleach) to activate the lifting of natural hair pigment. 

It is generally sold in 1 L (salon-size) bottles for professional or at-home bleaching use. 

Key Features & Benefits

• High Lifting Potential40 Volume (12 %) is a strong developer, capable of lifting hair several levels (depending on hair type and condition) when combined with quality bleach. 
• Cream / Viscous FormulaThe creamy consistency helps maintain better control during mixing and application (less dripping than liquid developers). 
• Compatibility with Directions BleachDesigned to work smoothly with Directions / La Riche bleach powders for better predictability in results. 
• Contains Stabilizers / EmollientsIngredients like Cetearyl Alcohol, Paraffinum Liquidum, and other supporting compounds are included to help buffer the peroxide and improve handling. 
• Professional / Large Volume PackagingThe 1 L size makes it suitable for repeated full‑head bleaching sessions or salon use. 

Specifications

SpecificationDetailDeveloper Strength40 Volume = 12 % hydrogen peroxide FormCream / viscous peroxide cream Typical Package1 L (salon‑size) Key IngredientsAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid UsageTo be mixed with a bleach powder; not to be used alone on hair Warnings / PrecautionsDo not use on irritated scalp; perform patch / strand tests; not for use on skin, eyebrows, eyelashes; avoid use during pregnancy; not for persons under 16 years old; excessive use or overprocessing can cause damage 

Why Choose This Product?

• Strong Lift Requirement: If your hair is very dark or you need multiple levels of lightening in one session, 40 Vol offers more aggressive lift potential.
• Control & Consistency: The cream form provides better mixing control and reduces run-off during application.
• Scalable / Salon Use: The large 1 L size suits frequent or large-area bleaching tasks.
• System Compatibility: It works well within the Directions / La Riche product ecosystem, making color prediction easier when combining with their bleach & toner products.

However, given its strength, it is riskier on fragile, previously processed, or very fine hair. Extra care is needed.

Product warnings:

Before lightening please take note:

• If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.
• Furthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
• Everyone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.
• Always carry out a skin sensitivity & hair strand test even if you have used the product on previous occasions.
• Not to be used on persons under 16 years old.
• Do not use product on other body hair, eyebrows or eyelashes.
• Not recommended for use during pregnancy.
• Do not use on an irritated scalp or broken skin.
• If you have very thick or longer than shoulder length hair, you may require more than one kit for full application.
• May not be suitable for very dark brown hair always complete a strand test.
• Not recommended for black hair.