{"product_id":"directions-hair-lightening-peroxide-40-volume","title":"Directions Hair Lightening Peroxide 40 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 40 Volume \u003c\/strong\u003eis a cream peroxide developer (12 %) designed for use in hair lightening \/ bleaching applications. It is formulated to be mixed with a bleach powder (such as the Directions Lightening Bleach) to activate the lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eIt is generally sold in 1 L (salon-size) bottles for professional or at-home bleaching use. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Lifting Potential\u003c\/strong\u003e\u003cbr\u003e40 Volume (12 %) is a strong developer, capable of lifting hair several levels (depending on hair type and condition) when combined with quality bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream \/ Viscous Formula\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency helps maintain better control during mixing and application (less dripping than liquid developers). \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility with Directions Bleach\u003c\/strong\u003e\u003cbr\u003eDesigned to work smoothly with Directions \/ La Riche bleach powders for better predictability in results.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains Stabilizers \/ Emollients\u003c\/strong\u003e\u003cbr\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum, and other supporting compounds are included to help buffer the peroxide and improve handling. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Large Volume Packaging\u003c\/strong\u003e\u003cbr\u003eThe 1 L size makes it suitable for repeated full‑head bleaching sessions or salon use. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e40 Volume = 12 % hydrogen peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with a bleach powder; not to be used alone on hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDo not use on irritated scalp; perform patch \/ strand tests; not for use on skin, eyebrows, eyelashes; avoid use during pregnancy; not for persons under 16 years old; excessive use or overprocessing can cause damage \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrong Lift Requirement: If your hair is very dark or you need multiple levels of lightening in one session, 40 Vol offers more aggressive lift potential.\u003c\/li\u003e\n\u003cli\u003eControl \u0026amp; Consistency: The cream form provides better mixing control and reduces run-off during application.\u003c\/li\u003e\n\u003cli\u003eScalable \/ Salon Use: The large 1 L size suits frequent or large-area bleaching tasks.\u003c\/li\u003e\n\u003cli\u003eSystem Compatibility: It works well within the Directions \/ La Riche product ecosystem, making color prediction easier when combining with their bleach \u0026amp; toner products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, given its strength, it is riskier on fragile, previously processed, or very fine hair. Extra care is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003ch3\u003eProduct warnings:\u003c\/h3\u003e\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617508516178,"sku":"DIRC57","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_40_Volume_1000ml_fecfad237b_9INBKj2moq.jpg?v=1780316548","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-hair-lightening-peroxide-40-volume","provider":"COSMETIZE","version":"1.0","type":"link"}