{"product_id":"directions-hair-lightening-peroxide-30-volume","title":"Directions Hair Lightening Peroxide 30 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 30 Volume (9 %) \u003c\/strong\u003eis a cream peroxide developer intended for hair bleaching and lightening tasks. It is designed to be mixed with a lightening \/ bleach powder (such as Directions’ own bleach) to activate lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eThe 30 Volume strength provides moderate to strong lift (depending on hair type, condition, and mixing ratio) while aiming to balance effectiveness and damage risk.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModerate Bleaching Strength\u003c\/strong\u003e\u003cbr\u003eAt 9% concentration, 30 Vol is often used when you need noticeable lift (several levels) without immediately resorting to very aggressive developers.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Formulation\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency gives better control over application, reducing drips compared to liquid peroxides.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Blue‑Tinted Bleach Powders\u003c\/strong\u003e\u003cbr\u003eIt’s meant to be paired with bleach powders (e.g. Directions’ Lightening Bleach) for effective lightening. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon \/ Professional Volume\u003c\/strong\u003e\u003cbr\u003eCommonly available in 1 L bottles (salon size) for full-head bleaching uses. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusion of Conditioning \/ Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe formula includes stabilizers and emollients (e.g. cetearyl alcohol, paraffinum liquidum) to buffer the peroxide and improve handling.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety \u0026amp; Product Warnings\u003c\/strong\u003e\u003cbr\u003eThe product page outlines cautions: avoid use on irritated scalp, broken skin, or hair previously treated with metallic dyes or henna. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e30 Volume = 9 % Hydrogen Peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑sized) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with bleach powder — not used standalone \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, eyelashes; perform patch \/ strand test; do not use on irritated scalp or broken skin; not for persons under age 16. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Lift\u003c\/strong\u003e\u003cbr\u003e30 Vol offers a good middle ground — more lift than 20 Vol, but less aggressive than 40 Vol—making it suitable for many bleaching jobs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Application Control\u003c\/strong\u003e\u003cbr\u003eCream consistency gives more manageable handling, reducing drips and better coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Larger Quantity\u003c\/strong\u003e\u003cbr\u003eThe 1 L size is cost-effective for regular use or larger bleaching workloads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Compatibility\u003c\/strong\u003e\u003cbr\u003eBecause it’s from the same brand (Directions), you get better predictability when combining with their bleach powders, kits, toners, etc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuffering \u0026amp; Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe inclusion of emollients may reduce harshness \/ improve resilience compared to pure peroxide.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, note that 30 Vol is stronger and faster-acting than lower volumes. If your hair is fragile, over-processed, or brittle, caution is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617507402066,"sku":"DIRC56","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_30_Volume_1000ml_1b90349ca1_7ThNJ8nyk.jpg?v=1780316548","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-hair-lightening-peroxide-30-volume","provider":"COSMETIZE","version":"1.0","type":"link"}