{"product_id":"directions-hair-lightening-bleach","title":"Directions Hair Lightening Bleach","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Bleach \u003c\/strong\u003eis a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift). \u003c\/p\u003e\u003cp\u003eIt is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching. \u003c\/p\u003e\u003cp\u003eIt’s typically used when you want to lighten hair (for instance, prior to applying vivid \/ pastel colors) or to correct or remove pigments. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit \/ Use\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDust‑free, blue‑tinged powder\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eLess airborne particles, better for controlled mixing, the blue tint helps counteract yellow\/orange tones during lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eLarge 400 g size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEnough for multiple uses, suitable for full head bleaching if needed. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional grade formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eContains persulfates and alkalizing agents for effective lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCombines with Directions cream peroxide\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eYou mix with their peroxide to activate the bleaching process. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eThe formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eNet Weight \/ Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e400 g powder bleach \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003ePotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eBleach powder (to be mixed with peroxide developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eMix With\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (6 %, 9 %, 12 %) depending on desired lift \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eRecommended Developer Strengths\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCommonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch \/ strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eAge Restriction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on persons under 16 years old. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting potential — \u003c\/strong\u003eAs a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood value — \u003c\/strong\u003eThe 400 g size is generous and suitable for multiple applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue‑based formula — \u003c\/strong\u003eThe blue tint helps neutralize unwanted brassiness during lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand consistency — \u003c\/strong\u003eIt integrates with the Directions \/ La Riche product line (developer, toners, colour) for a cohesive system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support — \u003c\/strong\u003eThe formula includes agents that help maintain consistency and reduce harshness on hair structure.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"400ml","offer_id":53617503568210,"sku":"DIRC58","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Bleach_400ml_5690bc7d43_dYt5x7E8N.jpg?v=1780316546","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-hair-lightening-bleach","provider":"COSMETIZE","version":"1.0","type":"link"}