{"product_id":"directions-colour-protecting-shampoo","title":"Directions Colour Protecting Shampoo","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections Colour Protecting Shampoo is specifically formulated for \u003cstrong\u003ecolour‑treated hair\u003c\/strong\u003e. Its goal is to gently cleanse while preserving the vibrancy, depth, and longevity of hair colour, helping hair stay soft, manageable, and shiny. \u003c\/p\u003e\u003cp\u003eIt is part of the Directions “colour care” line and is designed to complement their dyes and conditioners. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eColour‑protecting formula\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps reduce colour fade over multiple washes, keeping hair tones more vibrant. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eGentle cleansers\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eUses milder surfactants (e.g. Sodium Laureth Sulfate, Cocamidopropyl Betaine) to cleanse without overly stripping hair. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eSoftening \u0026amp; manageable hair\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eLeaves hair easier to comb, smoother, and less prone to tangling. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eShine enhancement\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps hair look glossy and healthy, rather than dull. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCompatible with Directions colour line\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eOptimized to work in the same system (shampoo → conditioner → dye) for best results. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eVolume \/ Size\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e250 ml \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIngredients\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua (pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Dimethylpabamidopropyl Laurdimonium Tosylate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Coumarin, Geraniol, Linalool, Citronellol, Limonene, CI 60730, Citric Acid, Sodium Chloride. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003epH \/ Acidity\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e(Not publicly specified)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003ePackaging\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e250 ml bottle \/ tube (plastic) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eWarning \/ Caution\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAvoid contact with eyes; rinse immediately if contact occurs. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIt’s tailored specifically for colour‑treated hair, rather than being a generic shampoo.\u003c\/li\u003e\n\u003cli\u003eHelps \u003cstrong\u003eextend the life of your hair colour\u003c\/strong\u003e by using gentler cleansing agents and protective ingredients.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, manageable, and with added shine, which is often a challenge after dyeing.\u003c\/li\u003e\n\u003cli\u003eA good pairing with Direction’s Colour Protecting Conditioner (to maintain tone \u0026amp; hydration) ensures a consistent care routine.\u003c\/li\u003e\n\u003cli\u003eIt’s widely available through haircare retailers and online shops.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617502486866,"sku":"DIRC51","price":3.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Colour_Protecting_Shampoo_250ml_6131ba0e92.png?v=1780316546","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-colour-protecting-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}