{"product_id":"directions-colour-protecting-conditioner","title":"Directions Colour Protecting Conditioner","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections Colour Protecting Conditioner is a hair conditioner specially formulated for colour-treated hair. Its purpose is to \u003cstrong\u003egently moisturize the hair\u003c\/strong\u003e while \u003cstrong\u003elocking in the depth and intensity\u003c\/strong\u003e of hair tones, helping to preserve the vibrancy of coloured hair. It is marketed as a post-colour care product to complement the Directions hair colour line. \u003c\/p\u003e\u003cp\u003eBasically, after you shampoo and rinse, you apply this conditioner to help rehydrate, smooth, and seal the hair cuticle while protecting colour from fading.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eColour protection \/ tone locking\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps maintain the intensity, depth, and vibrancy of your hair colour over washes. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eGentle, moisturizing formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAdds softness and manageability to hair without being harsh. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDesigned for use after colouring\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMeant to be part of the after-colouring care routine for dyed hair. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatible with Directions products\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eRecommended to be used in conjunction with Directions shampoos \/ dyes to help prolong colour. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eReliable formulation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eUses cationic conditioning agents like Quaternium-22, and conventional emollients \/ conditioners. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSafe usage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAvoid contact with eyes; rinse thoroughly if contact occurs. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHere are the technical \/ label specs:\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSize \/ Volume\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e250 ml \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eType \/ Purpose\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eColour protecting conditioner \/ hair care for colour-treated hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua (Pure), Propylene Glycol, Cetearyl Alcohol, Ceteareth-20, Quaternium-22, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Dimethylpabamidopropyl Laurdi­monium Tosylate, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFragrance \/ Additives\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eParfum, Benzyl Salicylate, Coumarin, Linalool, Citronellol, Hexyl Cinnamal, Limonene \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAvoid contact with eyes; rinse well if contact occurs \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eRecommended Leave-on Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e2–3 minutes \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIt is specifically \u003cstrong\u003etailored for colour-treated hair\u003c\/strong\u003e, so it supports maintaining your dye’s vibrancy rather than being a generic conditioner.\u003c\/li\u003e\n\u003cli\u003eHelps \u003cstrong\u003emoisturize and smooth\u003c\/strong\u003e hair after the potentially drying effects of colouring.\u003c\/li\u003e\n\u003cli\u003eIntegrates well with the rest of the Directions hair colour line, making it a coherent care regimen.\u003c\/li\u003e\n\u003cli\u003eHas a relatively mild but effective formula that balances conditioning agents and gentle surfactants \/ emollients.\u003c\/li\u003e\n\u003cli\u003eThe 2–3 minute leave-in time is convenient for regular usage (not a deep mask but still effective).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"250ml","offer_id":53617501602130,"sku":"DIRC52","price":3.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/small_Directions_Colour_Protecting_Conditioner_250ml_9dd363ac7b.jpg?v=1780316546","url":"https:\/\/cosmetize-2.myshopify.com\/products\/directions-colour-protecting-conditioner","provider":"COSMETIZE","version":"1.0","type":"link"}