Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color
Dark and Lovely Fade Resistant Rich Conditioning Hair Color

Dark and Lovely Fade Resistant Rich Conditioning Hair Color

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Dark and Lovely Fade Resistant Rich Conditioning Hair Color

Dark and Lovely Fade Resistant Rich Conditioning Hair Color

Product Overview

 

This hair colour is designed for people who want a natural-looking, warm brown-cinnamon tone with full coverage for grey hair. Its rich, conditioning formula nourishes the hair during colouring, leaving it smooth, soft, and manageable. Its non-drip cream/gel consistency allows for easy and cleaner application at home.

 

Key Features & Benefits

 

  • Fade-resistant colour that stays vibrant for weeks
  • 100% grey coverage for a uniform look
  • Conditioning formula with nourishing oils/butters to protect and moisturize hair during colouring
  • Leaves hair soft, smooth, and shiny after colouring
  • Non-drip cream/gel consistency for easier application
  • Suitable for natural, relaxed, or chemically treated hair
  • Helps maintain hair health while colouring

 

Specifications

 

  • Brand: Dark & Lovely (SoftSheen-Carson)
  • Shade / Code: Brown Cinnamon 391
  • Type: Permanent hair colour (cream/gel formula)
  • Coverage: Full grey coverage and natural hair colouring
  • Texture/Consistency: Non-drip cream/gel
  • Conditioning: Contains oils/butters to nourish hair during dyeing
  • Results Duration: Colour stays vibrant for several weeks with proper care

 

Who This Colour Suits

 

  • People with grey or partially grey hair needing full coverage
  • Those who want a natural brown-cinnamon shade — warmer and softer than standard brown
  • Users with natural, relaxed, or chemically treated hair
  • Anyone seeking conditioned, soft, shiny hair after colouring

 

Aftercare & Hair Colour Maintenance Tips

 

  • Use sulfate-free, colour-safe shampoo and conditioner to prolong colour and protect hair health
  • Wash hair with cool or lukewarm water to prevent fading
  • Apply a weekly deep-conditioning treatment to keep hair soft and hydrated
  • Limit exposure to sun, chlorine, and harsh chemicals, which can fade the colour
  • For root touch-ups, apply only to new growth instead of the full hair length

 

Why Choose This Product?

 

  • Provides fade-resistant, vibrant colour that lasts for weeks
  • Delivers 100% grey coverage for a youthful, uniform look
  • Balances colour results with hair health through its conditioning formula
  • Suitable for a variety of hair types, including natural, curly, relaxed, or coarse hair
  • Easy to use at home with salon-quality results

Before Application

 

  1. Perform a 48-hour patch test to check for allergic reactions.
  2. Wear gloves and protect clothing with a towel or cape.
  3. Ensure hair is dry and unwashed (wash 24 hours prior if needed).

 

Step 1: Mix & Prepare

 

  1. Combine the hair colour cream with the developer as instructed in the package.
  2. Mix thoroughly to create a smooth, uniform paste.

 

Step 2: Apply

 

  1. Section hair for easier application.
  2. Apply the mixture starting at the roots or grey-heavy areas, then work through to the ends.
  3. Ensure hair is fully saturated for even coverage.

 

Step 3: Processing Time

 

  • Relaxed or chemically treated hair: ~20 minutes
  • Natural/unprocessed hair: ~30 minutes
  • Avoid exceeding 40 minutes for optimal results

 

Step 4: Rinse & Condition

 

  1. Rinse thoroughly with lukewarm water until water runs clear.
  2. Apply the included conditioner or a colour-safe conditioner to restore moisture and shine.
  3. Dry and style as usual.