{"product_id":"as-i-am-rice-water-micellar-shampoo","title":"As I Am Rice Water Micellar Shampoo","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eGently cleanse and strengthen your hair with the\u003cstrong\u003e As I Am Rice Water Micellar Shampoo—\u003c\/strong\u003ea lightweight, low-suds formula that purifies without stripping. Infused with fermented rice water, micellar technology, and strengthening nutrients like biotin and inositol, this shampoo lifts away dirt, oil, and buildup while helping to reduce breakage and shedding. Perfect for curly, coily, and natural hair types, it leaves your scalp refreshed and your strands nourished, prepped for healthy growth.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicellar Technology: \u003c\/strong\u003eAttracts and lifts away impurities like a magnet without harsh scrubbing or stripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Water Power: \u003c\/strong\u003eFermented rice water strengthens hair and improves elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Breakage: \u003c\/strong\u003eInositol and biotin help fortify hair and support length retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Hydrating: \u003c\/strong\u003eCleanses without drying out curls or coils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Friendly: \u003c\/strong\u003eHelps maintain scalp balance for optimal hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for All Textures: \u003c\/strong\u003eIdeal for Type 3 and Type 4 natural hair, including color-treated and transitioning hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Name: \u003c\/strong\u003eAs I Am Rice Water Micellar Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize: \u003c\/strong\u003e8 oz (237 ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003eFermented Rice Water, Biotin, Inositol, Saw Palmetto, Aloe Vera\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eCurly, Coily, Kinky, Natural Hair (Type 3 \u0026amp; 4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus: \u003c\/strong\u003eGentle cleansing, strengthening, moisture retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From: \u003c\/strong\u003eSulfates, Silicones, Parabens, Mineral Oil, Petrolatum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture: \u003c\/strong\u003eLightweight gel with low-lather action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent: \u003c\/strong\u003eMild, clean, refreshing fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Balance of Cleanse \u0026amp; Care: \u003c\/strong\u003eRemoves buildup without compromising the hair's natural moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens From the Root: \u003c\/strong\u003eFermented rice water and biotin nourish hair from the scalp to the tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat for Wash Day Routines: \u003c\/strong\u003ePreps hair for deep conditioning and styling with minimal effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor Fragile or Shedding Hair: \u003c\/strong\u003eHelps reinforce weak strands and improve overall manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks Seamlessly with the Rice Water Collection: \u003c\/strong\u003eBest used in combination with the Rice Water Conditioner and Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":53617447960914,"sku":"AIA69","price":8.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_As_I_Am_Rice_Water_Micellar_Shampoo_8oz_00bcf66177.jpg?v=1780316507","url":"https:\/\/cosmetize-2.myshopify.com\/products\/as-i-am-rice-water-micellar-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}