{"product_id":"african-pride-shea-butter-miracle-texture-softening-system","title":"African Pride Shea Butter Miracle Texture Softening System","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eAfrican Pride Shea Miracle Texture Softening Elongating System\u003c\/strong\u003e is a complete kit formulated to \u003ci\u003esoften\u003c\/i\u003e, \u003ci\u003eelongate\u003c\/i\u003e, and \u003ci\u003emanage\u003c\/i\u003e tight curl and coil textures, offering more control, flexibility, and styling ease. The system is intended for a \u003cstrong\u003esingle full application\u003c\/strong\u003e (the “1 app” designation). \u003c\/p\u003e\u003cp\u003eRather than a full relaxer, this system is designed to moderate texture (loosen coils \/ curls) while preserving as much natural body, bounce, and curl pattern as possible. It’s also positioned for use by those transitioning or blending new growth with previously processed ends. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit \/ Why It Might Be Useful\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTexture Softening + Elongation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps stretch curls \/ coils without completely removing the curl pattern. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFrizz Control \u0026amp; Smoother Finish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHelps reduce fuzziness and enhance definition in styles. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eMaintains Natural Movement\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eUnlike stronger relaxers, this system emphasizes keeping bounce, body, and flexibility. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eComprehensive Kit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eComes with multiple components: a pre‑treatment, texture softening crème, normalizing shampoo, leave‑in conditioner, and finishing pudding (Bouncy Curls) plus gloves and instructions. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSuitable for Various Textures\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMarketed for curly, kinky‑coily, wavy, and mixed textures, especially for those who want easier manageability without undergoing a full relaxer. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eStyling Flexibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAfter treatment, hair can be styled with more ease (less resistance) using curls, waves, or stretched styles. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKit \/ Application Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 Application Kit (often ~370 g combined weights) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eComponents \/ Steps in Kit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e- Curl Control Pre‑Treatment \u003cbr\u003e- Texture Softening Crème \u003cbr\u003e- Normalizing Shampoo \u003cbr\u003e- Leave‑In Conditioner \u003cbr\u003e- Bouncy Curls Pudding (finishing) \u003cbr\u003e- Gloves \u0026amp; Instruction Sheet \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eIdeal Hair Types \/ Use Cases\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eHair that is tight coil, kinky, or mixed texture; those looking to soften texture without full chemical straightening; transitioners wanting more blend between new and old growth. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients (selected \/ notable)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cbr\u003e• Shea Butter \u003cbr\u003e• Olive Oil \u003cbr\u003e• Jojoba Oil \u003cbr\u003e• Avocado Oil \u003cbr\u003e• Coconut Oil \u003cbr\u003e• Rosemary Extract \u003cbr\u003e• Mango Butter \u003cbr\u003e• Botanical extracts (ginseng, horsetail) \u003cbr\u003e• Minerals \/ petroleum \/ waxes in some crème steps \u003cbr\u003e• Conditioning agents \/ silicones in finishing products \u003cbr\u003e• Surfactants in normalizing shampoo \u003cbr\u003e• Fragrance, preservatives \u003cbr\u003e• Pre‑treatment may include mineral oils, petrolatum, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFinish \/ Effect\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eSofter texture, enhanced manageability, elongated curls\/coils, reduced frizz, more styling ease.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYou might choose this Texture Softening System if:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou want \u003cstrong\u003elooser curls \/ coils\u003c\/strong\u003e without having to go full relaxer.\u003c\/li\u003e\n\u003cli\u003eYou’re looking to \u003cstrong\u003emanage very tight textures\u003c\/strong\u003e or reduce resistance in styling (easier combing, shaping).\u003c\/li\u003e\n\u003cli\u003eYou prefer something \u003cstrong\u003eless drastic than a permanent relaxer\u003c\/strong\u003e but more effect than just a leave-in or cream.\u003c\/li\u003e\n\u003cli\u003eYou want a kit with \u003cstrong\u003eall necessary steps included\u003c\/strong\u003e (rather than sourcing products piece by piece).\u003c\/li\u003e\n\u003cli\u003eYou need \u003cstrong\u003eflexibility\u003c\/strong\u003e: you still want curl pattern, movement, and styling options.\u003c\/li\u003e\n\u003cli\u003eYou have \u003cstrong\u003etransitioning hair\u003c\/strong\u003e (part natural, part processed) and want them to blend more seamlessly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCaveats \/ considerations:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBecause it is a texture-altering treatment, there is risk of overprocessing if left too long or misapplied.\u003c\/li\u003e\n\u003cli\u003eThe formula includes heavier oils, mineral oils, and petrolatum in parts, which can lead to buildup if not cleansed properly.\u003c\/li\u003e\n\u003cli\u003eThe normalizing shampoo included uses stronger surfactants (e.g. SLES) to remove the texture‑altering agents.\u003c\/li\u003e\n\u003cli\u003eThis is not a permanent relaxer — it softens but does not fully straighten.\u003c\/li\u003e\n\u003cli\u003eHair in fragile or brittle condition may not tolerate the treatment well; a strand test is advisable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":53617426137426,"sku":"AP12","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/small_African_Pride_Shea_Butter_Miracle_Moisture_Intense_Texture_Softening_System_b962ccb8d8.jpg?v=1780316517","url":"https:\/\/cosmetize-2.myshopify.com\/products\/african-pride-shea-butter-miracle-texture-softening-system","provider":"COSMETIZE","version":"1.0","type":"link"}