{"product_id":"african-pride-moisture-miracle-moroccan-clay-shea-butter-heat-activated-masque","title":"African Pride Moisture Miracle Moroccan Clay \u0026 Shea Butter Heat Activated Masque","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eAfrican Pride Moisture Miracle Moroccan Clay \u0026amp; Shea Butter Heat Activated Masque\u003c\/strong\u003e is a deep treatment\/clay masque designed for textured hair (curls, coils, kinks). It combines the \u003cstrong\u003edetoxifying\u003c\/strong\u003e qualities of \u003cstrong\u003eMoroccan red clay (Rhassoul \/ “Moroccan Clay”)\u003c\/strong\u003e with the \u003cstrong\u003emoisturizing \/ strengthening\u003c\/strong\u003e benefits of \u003cstrong\u003eshea butter\u003c\/strong\u003e and supporting oils (e.g. coconut oil, grape seed oil). The “heat-activated” claim means that applying warmth (via hooded dryer, steam, or warm towel) helps the masque to penetrate better and yield more intensive results.\u003c\/p\u003e\u003cp\u003eIt is marketed to help \u003cstrong\u003eremove buildup \/ impurities\u003c\/strong\u003e, \u003cstrong\u003edetoxify the hair\/scalp\u003c\/strong\u003e, while still \u003cstrong\u003ehydrating\u003c\/strong\u003e and \u003cstrong\u003esoftening\u003c\/strong\u003e hair, especially in between regular deep conditioner cycles. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit \/ Value\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eMoroccan Red Clay (Rhassoul Clay)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAbsorbs excess oils, removes product build-up, detoxifies hair and scalp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eShea Butter (Butyrospermum Parkii)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDeeply moisturizes, seals in hydration, helps soften and protect strands \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eHeat-activated formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eWarming helps open hair cuticle and improve penetration of actives, boosting effectiveness \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSupporting Oils \/ Antioxidants\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIngredients like grape seed oil, coconut oil, vitamin E may help nourish and smooth hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetangling and strengthening\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eThe formula is said to improve manageability and hair strength post-treatment \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFree of harsh ingredients (claims)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMany listings note “no sulfates, no parabens, no mineral oil, no petrolatum” \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eParameter\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSize \/ Weight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e12 oz (≈ 340 g) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eType \/ Use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDeep treatment \/ clay masque (rinse-out)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eHair Types\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCurly, coily, textured hair; useful for those needing detox + moisture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients (excerpted \/ highlights)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eWater (Aqua), Glycerin, Cetearyl Alcohol, Shea Butter, Behentrimonium Chloride, Grape Seed Oil (Vitis Vinifera Seed Oil), Moroccan Clay \/ Rhassoul Clay, Coconut Oil, Castor Oil, Tocopherol (Vitamin E), various silicones (e.g. Amodimethicone, Phenyl Trimethicone), emulsifiers \/ conditioners, fragrance, preservatives \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFree \/ Avoided (as per marketing)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eSulfate-free, paraben-free, no mineral oil \/ petrolatum in many descriptions \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Time \/ Activation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eUse heat (hooded dryer) for ~15 minutes, or warm towel \/ cap for up to ~30 minutes \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHere are reasons you might choose this masque:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Function: Detox + Moisture\u003c\/strong\u003e — Many hair treatments either detoxify (clays) or deeply moisturize. This one aims to combine both, making it useful between deep conditioners or when hair feels loaded with buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Penetration via Heat\u003c\/strong\u003e — The heat-activating aspect helps the beneficial ingredients (she butter, oils) reach deeper into the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Manageability \/ Softness\u003c\/strong\u003e — After use, hair is expected to feel softer, more manageable, and less tangled.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing \/ Reset Option\u003c\/strong\u003e — Good for when product layers, silicones, or environmental debris have built up and hair needs a reset.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelatively Gentle Detox\u003c\/strong\u003e — Because it includes conditioning agents, it’s less harsh than pure clays; good for textured hair that cannot tolerate aggressive cleansing often.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand \/ Line Synergy\u003c\/strong\u003e — If you already use other African Pride \/ Moisture Miracle products, this fits into a cohesive regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHowever, there are trade-offs \/ caveats to consider:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe formula includes silicones (e.g. Amodimethicone, Phenyl Trimethicone) which may lead to buildup over time, especially if you do not clarify periodically. \u003c\/li\u003e\n\u003cli\u003eThe detox \/ clay component might be too strong or drying for very fragile, over-processed, or protein-sensitive hair if overused.\u003c\/li\u003e\n\u003cli\u003eHeat is required (or recommended) for full effect, which means you need to have access to a hooded dryer or ability to steam \/ warm cap.\u003c\/li\u003e\n\u003cli\u003eThe scent \/ fragrance components may be strong, which could be an issue for sensitive scalps.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":53617402085714,"sku":"AP52","price":6.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_African_Pride_Moisture_Miracle_Moroccan_Clay_and_Shea_Butter_Heat_Activated_Masque_15072019_5fa3928df4.jpg?v=1780316510","url":"https:\/\/cosmetize-2.myshopify.com\/products\/african-pride-moisture-miracle-moroccan-clay-shea-butter-heat-activated-masque","provider":"COSMETIZE","version":"1.0","type":"link"}