Directions Pre Colour Shampoo
Directions Pre Colour Shampoo

Directions Pre Colour Shampoo
Prezzo regolare £3.45
Prezzo di vendita £3.45 Prezzo regolare £6.99
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Risparmia £3.54
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Directions Pre Colour Shampoo

Directions Pre Colour Shampoo

Product Overview

 

Directions Pre Colour Shampoo is a clarifying / preparatory shampoo designed to cleanse hair and remove buildup before applying hair dye or semi‑permanent color. 

The idea is that by removing residues (silicones, oils, styling products, conditioners) and slightly “opening up” the hair cuticle, your color (especially semi-permanent or direct dyes) can deposit more evenly, penetrate better, and last longer. 

It is often used right before applying a dye from the Directions / La Riche colour range. 

 

Key Features & Benefits

FeatureBenefitClarifying / deep‑clean formulaStrips away residues (conditioners, styling product, oils) that might block dye uptake pH / “cuticle prep”Helps hair take colour more uniformly by making the surface more receptive Vegan / cruelty‑free (for some regions)Many listings note it’s developed for the Directions line with vegan / no animal testing philosophy 250 ml convenient sizeEnough for one or multiple pre‑colour washes for average hair Compatibility with Directions / La Riche dyesIntended to be used in the same product system for optimal performance 

 

Specifications

SpecificationDetailVolume250 ml Formulation TypeShampoo / cleansing agent (with surfactants) Key IngredientsAqua (Pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Linalool, Hydroxycitronellal, Limonene, Sodium Chloride, CI 60730, etc. Product WarningsAvoid eye contact; rinse immediately if contact occurs 

 

Why Choose This Product?

 

  • Prepping your hair properly before colouring can significantly improve colour uptake and longevity, especially with semi‑permanent or direct dyes.
  • Using a pre‑colour shampoo helps ensure the dye contacts hair fibers more directly (rather than being blocked by residual conditioners or oils).
  • Because it’s part of the Directions / La Riche line, it aligns well (formulation, philosophy, expected results) with their colour products.
  • The 250 ml size is manageable and practical for DIY hair colouring routines.
Aqua (pure)sodium laureth sulfatecocamidopropyl betainesodium cocoamphodiacetatesodium lauroyl sarcosinatedimethylpabamidopropyl laurdimonium tosylatepropylene glycol (and) disazolidinyl urea (and) iodopropynyl butycarbomateparfumcitric acidsodium chloride. 

Here’s a step‑by‑step guide to using Directions Pre Colour Shampoo:

 

  1. Wet Hair ThoroughlyUse lukewarm water to get hair fully saturated.
  2. Apply the Pre Colour ShampooDispense an appropriate amount into your palms.Lather and massage into scalp and through lengths of hair, focusing on areas where residue is likely (e.g. ends, product-heavy areas).
  3. Let It Sit BrieflyAllow it to work for a short time (a minute or two) so the cleansing agents can loosen buildup.
  4. Rinse CompletelyRinse hair thoroughly until water runs clear and no residuary foam remains.
  5. Proceed Immediately with Colour ApplicationDon’t apply conditioner or further treatments before the dye. The dye should be applied promptly on freshly cleansed hair for best penetration.Follow the instructions of the dye / colouring product.
  6. After Coloring Use Appropriate CareOnce done with colouring, you may use a color-protecting shampoo or conditioner to maintain the result.

 

PRO TIP : For best results follow with Directions Colour Protecting Conditioner.