{"product_id":"directions-hair-lightening-peroxide-20-volume","title":"Directions Hair Lightening Peroxide 20 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 20 Volume (6 %) \u003c\/strong\u003eis a cream peroxide developer designed to be mixed with bleaching powder (such as Directions’ own bleach) to lift the hair during hair‑lightening \/ bleaching processes. \u003c\/p\u003e\u003cp\u003eIt is part of the “Lightening Peroxide” line from Directions, which includes variants in 20, 30, and 40 volumes for differing levels of lift. \u003c\/p\u003e\u003cp\u003eThis 20 Volume variant is milder compared to 30 Vol or 40 Vol, offering gentler lift and reduced risk of damage, making it suitable for more conservative bleaching or for hair that is vulnerable. \u003c\/p\u003e\u003cp\u003eIt is typically supplied in salon \/ professional size bottles (1 L) and intended to be used only when mixed with bleach powder, not used alone. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003e6 % \/ 20 Volume strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eProvides moderate lift (less aggressive) which helps reduce damage to hair during bleaching. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCream \/ stable formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEasier to control during mixing and application (less runny than liquid peroxide) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatible pair to Directions bleach powders\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDesigned to work well with Directions Lightening Bleach for predictable results. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning agents \/ emollients included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum help smooth and buffer hair during processing. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional \/ salon‑scale size (1 L)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eGood for frequent use and for mixing sufficient volume for large \/ full head bleaching jobs. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e20 Volume (6 %) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (viscous \/ creamy consistency) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSize \/ Packaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L size (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFunction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eOxidising agent \/ developer (to activate and support bleach) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMust be mixed with bleach powder (not used alone) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Use Restrictions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on irritated scalp, broken skin, persons under 16 years, when hair has metallic dyes or henna, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentler lift — Because 20 Volume is milder, it's a safer option when you want to lessen damage, especially for hair that’s already somewhat fragile.\u003c\/li\u003e\n\u003cli\u003eBetter control — With a slower lift, you can monitor the bleaching process more carefully and reduce the risk of over-bleaching or breakage.\u003c\/li\u003e\n\u003cli\u003eCompatibility — It pairs well with the Directions lightening line (e.g. their bleach powders), giving more predictable results.\u003c\/li\u003e\n\u003cli\u003eLarger volume — The salon \/ professional size gives you more product to handle larger bleaching jobs (full head, highlights) without needing multiple smaller bottles.\u003c\/li\u003e\n\u003cli\u003eBuffer \/ support in formula — The inclusion of conditioning agents helps buffer the peroxide's harshness, providing a somewhat gentler environment for hair during processing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThat said, 20 Vol is not ideal when very strong lift is needed — for darker hair or deep lightening, stronger volumes (30 \/ 40 Vol) may be necessary, but at higher risk.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617506156882,"sku":"DIRC55","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_20_Volume_1000ml_5a3d3b2d4b_WiN1W85Wq.jpg?v=1780316547","url":"https:\/\/cosmetize-2.myshopify.com\/it\/products\/directions-hair-lightening-peroxide-20-volume","provider":"COSMETIZE","version":"1.0","type":"link"}