Directions Hair Lightening Kit 40 Volume

Product Overview

The Directions Hair Lightening Kit – 40 Volume is a complete bleaching kit from the Directions / La Riche line, designed for higher lift (stronger lightening). Directions Hair Colour+1 The “40 Volume” denotes a 12% cream peroxide strength, which provides more aggressive lifting compared to lower volumes. 

This kit is meant to lighten hair sufficiently so that it can later accept vivid, pastel, or otherwise light shades. It is typically used when more lift (i.e. more levels of lightening) is required. 

Key Features & Benefits

• All‑in‑one kit: Includes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. 
• High lifting power: 12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits. 
• Conditioning support included: The kit includes a moisturizing shampoo to help reduce damage / dryness post-bleach. 
• Convenience & compatibility: Designed to work in harmony with other Directions / La Riche products (e.g. dyes, toners) for a uniform system. 
• Single application size: Good for one full or partial bleaching session depending on hair length / thickness. 

Specifications

SpecDetailDeveloper / Peroxide Strength40 Vol (12 %) cream peroxide (75 ml) Bleach Powder25 g sachet of powder bleach Moisturizing Shampoo10 ml sachet included for post‑bleach care AccessoriesGloves, mixing tray, applicator brush, development cap, instructions Usage TypeOne-time bleaching / lightening kit Warnings / SafetyNot for hair that’s been previously bleached, colored with metallic dyes, or on irritated scalp. Not recommended for under‑16, etc. 

Why Choose This Product?

• When your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.
• The kit format ensures you have all necessary tools and aftercare materials in one package—no need to source extras.
• Its conditioning features help mitigate—but not eliminate—the stress and dryness that comes with bleaching.
• Because it belongs to the same brand line as your dyes / toners (if you use Directions / La Riche), color results and compatibility tend to align better.

Kit Contains:

1 x 40 Volume (12%) Cream Peroxide (75ml)

• 1 x Powder Bleach Sachet (25g)

• 1 x Moisturising Shampoo Sachet (10ml)

• 1 x Instruction sheet

• 1 x Gloves in medium size

• 1 x Product Mixing Tray

• 1 x Tint/Application Brush

• 1 x Development Cap