{"product_id":"directions-hair-lightening-kit-40-volume","title":"Directions Hair Lightening Kit 40 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 40 Volume \u003c\/strong\u003eis a complete bleaching kit from the Directions \/ La Riche line, designed for higher lift (stronger lightening). \u003c\/span\u003e\u003ca href=\"https:\/\/www.directionshaircolour.co.uk\/hair-lightening\/hair-lightening-kit-40-volume?utm_source=chatgpt.com\"\u003eDirections Hair Colour+1\u003c\/a\u003e\u003cspan style=\"color:black;\"\u003e The “40 Volume” denotes a 12% cream peroxide strength, which provides more aggressive lifting compared to lower volumes. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is meant to lighten hair sufficiently so that it can later accept vivid, pastel, or otherwise light shades. It is typically used when more lift (i.e. more levels of lightening) is required. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll‑in‑one kit: \u003c\/strong\u003eIncludes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting power: \u003c\/strong\u003e12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support included: \u003c\/strong\u003eThe kit includes a moisturizing shampoo to help reduce damage \/ dryness post-bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; compatibility: \u003c\/strong\u003eDesigned to work in harmony with other Directions \/ La Riche products (e.g. dyes, toners) for a uniform system.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle application size: \u003c\/strong\u003eGood for one full or partial bleaching session depending on hair length \/ thickness. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpec\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper \/ Peroxide Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e40 Vol (12 %) cream peroxide (75 ml) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e25 g sachet of powder bleach \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMoisturizing Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e10 ml sachet included for post‑bleach care \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eGloves, mixing tray, applicator brush, development cap, instructions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eOne-time bleaching \/ lightening kit \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \/ Safety\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNot for hair that’s been previously bleached, colored with metallic dyes, or on irritated scalp. Not recommended for under‑16, etc. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.\u003c\/li\u003e\n\u003cli\u003eThe kit format ensures you have all necessary tools and aftercare materials in one package—no need to source extras.\u003c\/li\u003e\n\u003cli\u003eIts conditioning features help mitigate—but not eliminate—the stress and dryness that comes with bleaching.\u003c\/li\u003e\n\u003cli\u003eBecause it belongs to the same brand line as your dyes \/ toners (if you use Directions \/ La Riche), color results and compatibility tend to align better.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1 x 40 Volume (12%) Cream Peroxide (75ml)\u003c\/p\u003e\u003cp\u003e• 1 x Powder Bleach Sachet (25g)\u003c\/p\u003e\u003cp\u003e• 1 x Moisturising Shampoo Sachet (10ml)\u003c\/p\u003e\u003cp\u003e• 1 x Instruction sheet\u003c\/p\u003e\u003cp\u003e• 1 x Gloves in medium size\u003c\/p\u003e\u003cp\u003e• 1 x Product Mixing Tray\u003c\/p\u003e\u003cp\u003e• 1 x Tint\/Application Brush\u003c\/p\u003e\u003cp\u003e• 1 x Development Cap\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617505370450,"sku":"DIRC54","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_40_Volume_0dac75d0b3.jpg?v=1780316547","url":"https:\/\/cosmetize-2.myshopify.com\/it\/products\/directions-hair-lightening-kit-40-volume","provider":"COSMETIZE","version":"1.0","type":"link"}