Directions Hair Lightening Bleach

Directions Hair Lightening Bleach
Prezzo regolare £10.45
Prezzo di vendita £10.45 Prezzo regolare £10.50
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Risparmia £0.05
Tasse incluse.

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Directions Hair Lightening Bleach

Directions Hair Lightening Bleach

Product Overview

 

Directions Hair Lightening Bleach is a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift). 

It is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching. 

It’s typically used when you want to lighten hair (for instance, prior to applying vivid / pastel colors) or to correct or remove pigments. 

 

Key Features & Benefits

FeatureBenefit / UseDust‑free, blue‑tinged powderLess airborne particles, better for controlled mixing, the blue tint helps counteract yellow/orange tones during lift. Large 400 g sizeEnough for multiple uses, suitable for full head bleaching if needed. Professional grade formulaContains persulfates and alkalizing agents for effective lift. Combines with Directions cream peroxideYou mix with their peroxide to activate the bleaching process. Conditioning additivesThe formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. 

 

Specifications

SpecificationDetailNet Weight / Size400 g powder bleach Key IngredientsPotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) Usage TypeBleach powder (to be mixed with peroxide developer)Mix WithCream peroxide (6 %, 9 %, 12 %) depending on desired lift Recommended Developer StrengthsCommonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. Warnings / PrecautionsNot for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch / strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. Age RestrictionNot to be used on persons under 16 years old. 

 

Why Choose This Product?

 

  • High lifting potential — As a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.
  • Good value — The 400 g size is generous and suitable for multiple applications.
  • Blue‑based formula — The blue tint helps neutralize unwanted brassiness during lift.
  • Brand consistency — It integrates with the Directions / La Riche product line (developer, toners, colour) for a cohesive system.
  • Conditioning support — The formula includes agents that help maintain consistency and reduce harshness on hair structure.
Potassium PersulfateSodium MetasilicateAmmonium PersulfateSodium StearateCyamopsis Tetragonoloba GumParaffinum LiquidumSolanum TuberosumStarchSilicaSodium PersulfateEdtaCI 77007.

Below is a general guideline. Always follow the instruction leaflet that comes with the product, and do strand / patch tests before full application.

 

  1. Patch & Strand TestBefore applying to your whole head, perform a skin sensitivity test behind the ear or inner elbow (per instructions).Also do a strand test to see how your hair reacts, what level it lifts to, and timing.
  2. Protect Skin & SurroundingsApply petroleum jelly / barrier (e.g. Vaseline) along hairline, ears, and neck to avoid skin irritation or staining. Wear gloves, old clothes, and protect surfaces.
  3. MixingUse a non-metallic bowl (plastic or ceramic).Mix the bleach powder with cream peroxide (6 %, 9 %, or 12 %, depending on desired lift) at the recommended ratio (often ~1 part bleach : 2–3 parts peroxide, but check the leaflet).Stir until smooth, lump-free consistency.
  4. ApplicationApply quickly and evenly to dry hair.Often start a little distance from scalp (because body heat accelerates lift) and then carefully touch roots later.Work in sections for even coverage.
  5. Processing TimeMonitor hair carefully. Typical times can range (something like 20–50 minutes) depending on hair strength, color, and desired lift.Do not exceed the maximum time stated in the instructions.Rinse a small section if unsure to check lift.
  6. Rinsing & AftercareOnce desired lift is achieved, rinse thoroughly with lukewarm water.Shampoo with a gentle, colour-safe or neutralising shampoo, if provided.Follow with a deep conditioner or hair mask to restore moisture and integrity.
  7. Toning / ColouringAfter bleaching, use a toner or semi-permanent dye to adjust tone (reduce yellow/brassy undertones).Ensure hair is in good condition before applying further chemical treatments.

 

Safety & Precautions (Must-Know)

 

  • Avoid overlapping — do not apply fresh bleach to already bleached areas (to prevent breakage).
  • Scalp sensitivity — avoid applying bleach directly to irritated or scratched scalp.
  • Chemical history — if hair has been previously treated with metallic dyes, henna, or other strong chemicals, bleaching may cause adverse results. 
  • Age / health limitations — not recommended for persons under 16. Use caution if pregnant (check with healthcare provider). 
  • Ventilation — use in well-ventilated area; avoid inhaling powder.
  • Immediate disposal — mix just enough for one session (don’t store mixed bleach) and dispose of leftovers per instructions.
  • Eye protection — avoid contact with eyes; if contact occurs, rinse thoroughly with water and seek medical advice.