{"product_id":"african-pride-feel-it-formula-strengthening-mask","title":"African Pride Feel It Formula Strengthening Mask","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eFeel It Formula Strengthening Mask\u003c\/strong\u003e by African Pride is a deep treatment mask designed to \u003cstrong\u003erepair, strengthen, and hydrate\u003c\/strong\u003e hair, especially hair that is dry, damaged, or prone to breakage. It’s part of the “Feel It” line, which emphasizes invigorating sensory experience (tingle, refreshing scent) alongside nourishment. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eInfused with botanicals like \u003cstrong\u003epeppermint oil, rosemary oil, and sage oil\u003c\/strong\u003e, the mask aims to stimulate scalp circulation and support healthier, stronger hair strands from root to tip. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eUsers often report a cooling or tingling sensation when applied (hence “Feel It”), which signals activation of the formula. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefit \/ What It Contributes\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBotanical oils: Peppermint, Rosemary, Sage\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eStimulate scalp, increase blood circulation, soothe irritation, and support hair growth \u0026amp; health \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eRich in proteins\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eHelps reinforce weak or damaged hair fibers and reduce breakage \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeep conditioning \/ mask format\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProvides intensive moisture, softness, slip, and detangling support \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eInvigorating \/ tingling effect\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe “feel it” sensation is part of the experience and indicates product activation \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eVersatile use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eWorks on various hair types—natural, relaxed, transitioning, etc. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePart of a regimen\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDesigned to be used along with African Pride’s Strengthening Shampoo, Balm, and Oil in the Feel It line for cumulative effect \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eParameter\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProduct Name\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAfrican Pride “Feel It” Formula Strengthening Mask\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNet Content \/ Size\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e12 oz (≈ 340 ‑ 355 ml) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eKey Active Ingredients\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003ePeppermint oil, rosemary oil, sage oil, hydrolyzed proteins, botanical oils and extracts \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eTarget Hair Conditions\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDry hair, damaged hair, hair that is breaking, or in need of deep repair\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eRecommended Use\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAs a weekly or periodic deep treatment \/ mask \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eTexture \/ Feel\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eCreamy mask with a tingling (“feel it”) sensation on the scalp\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair + Strength\u003c\/strong\u003e: The protein content and botanical oils work together to reinforce hair structure and help reduce breakage over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp stimulation\u003c\/strong\u003e: The peppermint, rosemary, and sage not only nourish hair but also stimulate the scalp, which can support hair growth and health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensory feedback\u003c\/strong\u003e: The tingling sensation gives a perceptible “activation” feeling which many users enjoy as a sign the treatment is working.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplements a system\u003c\/strong\u003e: Because it's part of a full line (shampoo, balm, oil) you can build a consistent regimen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad applicability\u003c\/strong\u003e: It’s suitable for many hair types (from natural to chemically treated) seeking deep nourishment and repair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood value size\u003c\/strong\u003e: 12 oz is a decent quantity for periodic deep treatments without being overly expensive per use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-left:36.0pt;\"\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThat said, not every hair texture may feel strong slip with it (some users report dryness during application if hair is already dry or tangled). It works best when hair is wet and properly detangled before applying.\u003c\/span\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":53617390911826,"sku":"AP71","price":6.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_African_Pride_Feel_It_Formula_Strengthening_Mask_12oz_2b96579b6d.jpg?v=1780316504","url":"https:\/\/cosmetize-2.myshopify.com\/it\/products\/african-pride-feel-it-formula-strengthening-mask","provider":"COSMETIZE","version":"1.0","type":"link"}