{"product_id":"paul-mitchell-platinum-blonde-toning-drops","title":"Paul Mitchell Platinum Blonde Toning Drops","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePaul Mitchell Platinum Plus Violet Toning Drops \u003c\/strong\u003eare highly concentrated violet‑pigmented drops designed to customize toning for blonde, lightened, grey or silver hair. They are a flexible add‑on: you mix them into your shampoo, conditioner, treatment or styling product until you achieve the desired level of toning. \u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe 25 ml size is portable and perfect for home use where you want to control brassiness and keep cool tones fresh.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViolet pigment formula: the drops contain concentrated purple pigment (Ext. Violet 2, CI 60730) that works to neutralise warm and brassy tones. \u003c\/li\u003e\n\u003cli\u003eHighly customisable dosing: you decide how many drops\/pumps to add to your base product until you reach the toning strength you need. \u003c\/li\u003e\n\u003cli\u003eCompatible with other Paul Mitchell products: drops are designed to be mixed into the brand’s shampoo, conditioner, treatments or stylers. \u003c\/li\u003e\n\u003cli\u003eColour‑safe, vegan, gluten‑free in many markets. \u003c\/li\u003e\n\u003cli\u003eFragrance: Crisp cucumber melon with soft floral notes typical of the Platinum\/Platinum Plus line. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow, gold or brassy tones in blonde, lightened, silver or grey hair — giving a cooler, fresher hue. \u003c\/li\u003e\n\u003cli\u003eAdds flexibility: because you’re adding to your own base product, you can control intensity — great for varying levels of brass or for maintaining tone over time.\u003c\/li\u003e\n\u003cli\u003eMakes a less frequent toning step easier: rather than using only a toning mask\/shampoo weekly, you can enhance your existing routine with these drops when needed.\u003c\/li\u003e\n\u003cli\u003eGood for home care and salon‑maintenance — supports prolonging salon colour results at home.\u003c\/li\u003e\n\u003cli\u003ePortable size means it’s convenient for travel or for trying before buying larger formats.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003ePaul Mitchell Platinum Plus Violet Toning Drops\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e25 ml (≈ 0.85 fl oz) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eTarget Hair Types\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eBlonde, lightened, highlighted, grey, silver hair  \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFunction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eCustom toning additive to shift colour tone toward cool and neutralise warmth\/brassiness\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Pigment\/Ingredient\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eExt. Violet 2 (CI 60730) plus conditioning base \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eCompatible With\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eShampoos, conditioners, treatments, styling products from Paul Mitchell \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAdditional Claims\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eColour Safe · Vegan · Gluten‑Free (in applicable markets)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAroma\/Fragrance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eCucumber Melon with soft floral tones \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf you have blonde, highlighted, silver or gray hair and you’re battling unwanted warmth, yellow or brassy tones, these toning drops offer a more flexible and customisable solution than a standard toner or purple shampoo alone.\u003c\/li\u003e\n\u003cli\u003eIf you already use premium colour‑care products (e.g., from the same Platinum\/Platinum Plus line) and want to add a precision toning booster to your routine.\u003c\/li\u003e\n\u003cli\u003eIf you prefer control and customization — you determine how many drops to add for your particular hair condition or goal.\u003c\/li\u003e\n\u003cli\u003eIf you value a professional‑grade brand (Paul Mitchell) with salon‑developed products for home maintenance.\u003c\/li\u003e\n\u003cli\u003eIf you travel frequently or want a compact size to maintain tone on the go.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"25ml","offer_id":53617433837906,"sku":"PMTL318","price":15.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Paul_Mitchell_Platinum_Blonde_Toning_Drops_25ml_f847f0a678.jpg?v=1780316549","url":"https:\/\/cosmetize-2.myshopify.com\/fr\/products\/paul-mitchell-platinum-blonde-toning-drops","provider":"COSMETIZE","version":"1.0","type":"link"}