{"product_id":"dark-and-lovely-fade-resistant-rich-conditioning-hair-color","title":"Dark and Lovely Fade Resistant Rich Conditioning Hair Color","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDark \u0026amp; Lovely Fade Resist Rich Conditioning Hair Color – Vivacious Red 394 \u003c\/strong\u003eis a permanent hair dye designed to deliver bold, long-lasting red colour while conditioning and nourishing hair. This shade provides full grey coverage with a vibrant, striking red tone, giving hair a lively, glossy, and head-turning finish. Its conditioning-rich formula prevents dryness and brittleness, leaving hair soft, smooth, and healthy-looking.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis permanent hair colour is ideal for individuals seeking a bright, intense red shade. It ensures reliable grey coverage while protecting and conditioning hair during the colouring process. The cream\/gel texture allows for smooth, even application, delivering salon-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFade-resistant colour that stays vibrant for weeks\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage for a uniform, natural look\u003c\/li\u003e\n\u003cli\u003eConditioning formula with nourishing oils and butters to protect hair during colouring\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and shiny after application\u003c\/li\u003e\n\u003cli\u003eNon-drip cream\/gel consistency for easy, mess-free application\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, relaxed, or chemically treated hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain hair health while delivering rich, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand: \u003c\/strong\u003eDark \u0026amp; Lovely (SoftSheen-Carson)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade \/ Code: \u003c\/strong\u003eVivacious Red 394\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType: \u003c\/strong\u003ePermanent hair colour (cream\/gel formula)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage: \u003c\/strong\u003eFull grey coverage and bold hair colouring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture\/Consistency: \u003c\/strong\u003eNon-drip cream\/gel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning: \u003c\/strong\u003eIncludes oils\/butters to nourish hair during dyeing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResults Duration: \u003c\/strong\u003eColour remains vibrant for several weeks with proper care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWho This Colour Suits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIndividuals with grey or partially grey hair needing full coverage\u003c\/li\u003e\n\u003cli\u003eThose seeking a bold, vibrant red shade\u003c\/li\u003e\n\u003cli\u003ePeople with natural, relaxed, or chemically treated hair\u003c\/li\u003e\n\u003cli\u003eAnyone looking for conditioned, soft, shiny hair after colouring\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAftercare \u0026amp; Hair Colour Maintenance Tips\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse sulfate-free, colour-safe shampoo and conditioner to preserve colour\u003c\/li\u003e\n\u003cli\u003eWash hair with cool or lukewarm water to prevent fading\u003c\/li\u003e\n\u003cli\u003eApply a weekly deep-conditioning treatment to maintain softness and shine\u003c\/li\u003e\n\u003cli\u003eLimit exposure to sunlight, chlorine, and harsh chemicals to prolong colour\u003c\/li\u003e\n\u003cli\u003eFor root touch-ups, apply only to new growth to avoid uneven colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides fade-resistant, vibrant colour that lasts for weeks\u003c\/li\u003e\n\u003cli\u003eOffers 100% grey coverage for a natural, uniform look\u003c\/li\u003e\n\u003cli\u003eCombines hair conditioning with hair colouring for healthier, shinier hair\u003c\/li\u003e\n\u003cli\u003eSuitable for various hair types — natural, curly, relaxed, or chemically treated\u003c\/li\u003e\n\u003cli\u003eEasy to apply at home while achieving professional-quality results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dark and Lovely","offers":[{"title":"Brown Cinnamon -391","offer_id":53617451139410,"sku":"DARK26","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Brown Sable - 373","offer_id":53617451172178,"sku":"DARK16","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Brown Sugar - 386","offer_id":53617451204946,"sku":"DARK25","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Chestnut Blonde - 380","offer_id":53617451237714,"sku":"DARK22","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Golden Bronze -379","offer_id":53617451270482,"sku":"DARK21","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Honey Blonde -378","offer_id":53617451303250,"sku":"DARK20","price":7.45,"currency_code":"GBP","in_stock":false},{"title":"Jet Black -371","offer_id":53617451336018,"sku":"DARK14","price":7.45,"currency_code":"GBP","in_stock":false},{"title":"Light Golden Blonde -384","offer_id":53617451368786,"sku":"DARK24","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Midnight Blue - 382","offer_id":53617451401554,"sku":"DARK23","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Natural Black - 372","offer_id":53617451434322,"sku":"DARK15","price":7.45,"currency_code":"GBP","in_stock":false},{"title":"Red Hot Rhythm - 376","offer_id":53617451467090,"sku":"DARK18","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Rich Auburn - 374","offer_id":53617451499858,"sku":"DARK17","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Sunkissed Brown - 377","offer_id":53617451532626,"sku":"DARK19","price":6.45,"currency_code":"GBP","in_stock":false},{"title":"Vivacious Red - 394","offer_id":53617451565394,"sku":"DARK27","price":6.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Dark_and_Lovely_Fade_Resistant_Rich_Conditioning_Hair_Color_Brown_Cinnamon_391_596a6d1c9d.jpg?v=1780316526","url":"https:\/\/cosmetize-2.myshopify.com\/fr\/products\/dark-and-lovely-fade-resistant-rich-conditioning-hair-color","provider":"COSMETIZE","version":"1.0","type":"link"}