{"product_id":"african-pride-feel-it-formula-strengthening-shampoo","title":"African Pride Feel It Formula Strengthening Shampoo","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eFeel It Formula Strengthening Shampoo\u003c\/strong\u003e from African Pride is a stimulating, clarifying shampoo designed to cleanse deeply while nourishing and strengthening hair strands. It’s infused with \u003cstrong\u003epeppermint, rosemary, and sage oils\u003c\/strong\u003e, offering a refreshing “feel it” tingle sensation as part of its sensory experience. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis shampoo is intended as the first step in a hair care regimen targeting dryness, breakage, scalp buildup, and lackluster hair health. It is part of the “Feel It” line, which includes a strengthening mask, oil, and balm to complement the shampoo. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep cleansing + build‑up removal\u003c\/strong\u003e\u003cbr\u003eIt removes residue, sebum, product buildup, and impurities on the scalp and hair, allowing the next steps of the regimen to work more effectively.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening action\u003c\/strong\u003e\u003cbr\u003eThe blend of peppermint, rosemary, and sage oils is aimed to help strengthen hair strands over time and reduce breakage. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp stimulation \u0026amp; refreshing feel\u003c\/strong\u003e\u003cbr\u003eUsers often experience a cooling or tingling sensation, which may promote circulation and awaken the scalp. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced formulation\u003c\/strong\u003e\u003cbr\u003eWhile it is a clarifying shampoo, the inclusion of glycerin, aloe, and botanical oils helps mitigate excessive dryness. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplementary to the “Feel It” regimen\u003c\/strong\u003e\u003cbr\u003eBest results are achieved when used along with the \u003cstrong\u003eFeel It Formula Strengthening Mask, Oil, and Balm\u003c\/strong\u003e. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProduct Name\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eFeel It Formula Strengthening Shampoo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eSize \/ Volume\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e12 oz (fluid ounces) (≈ 355 ml) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eKey Botanical Ingredients\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003ePeppermint Oil, Rosemary Oil, Sage Oil \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eOther Ingredients (excerpt)\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eWater (aqua), C14‑C16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Stearate, Cocamide MEA, Polyquaternium‑10, Glycerin, Aloe Juice, Eucalyptus Oil, Tea Tree Oil, etc. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eHair \/ Scalp Type\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eSuitable for all hair types, especially textured or naturally dry hair needing strengthening and scalp care \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eUsage\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eMonthly \/ regular cleansing, first step in a regimen \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep but not overly stripping\u003c\/strong\u003e\u003cbr\u003eIt balances cleansing power with conditioning agents, making it suitable for textured and fragile hair types that cannot tolerate harsh shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStimulating sensation\u003c\/strong\u003e\u003cbr\u003eThe peppermint, rosemary, and sage oils provide a sensory “tingle” which many users find invigorating and indicative of scalp activation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart of a targeted line\u003c\/strong\u003e\u003cbr\u003eBecause it belongs to the Feel It line, you can build a coherent regime (with mask, oil, balm) where each product complements the others for better cumulative effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening focus\u003c\/strong\u003e\u003cbr\u003eThe formula is not just about cleaning — it aims to reinforce hair structure and reduce breakage, which is a critical need for many natural \/ damaged hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing fragrance \u0026amp; experience\u003c\/strong\u003e\u003cbr\u003eThe herbal, minty scent is often liked by users wanting something more lively than simple functional shampoos.\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":53617392812370,"sku":"AP69","price":6.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_African_Pride_Feel_It_Formula_Strengthening_Shampoo_12oz_9d7d9cfb23.jpg?v=1780316505","url":"https:\/\/cosmetize-2.myshopify.com\/fr\/products\/african-pride-feel-it-formula-strengthening-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}