{"product_id":"paul-mitchell-platinum-blonde-shampoo","title":"Paul Mitchell Platinum Blonde Shampoo","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Shampoo \u003c\/strong\u003eis a violet‑tinted, colour‑enhancing shampoo specifically formulated for blonde, white, silver or highlighted hair. It is designed to neutralise unwanted brassy or yellow tones and restore clarity and shine to lightened hair. \u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis shampoo belongs to the “Blonde” collection by Paul Mitchell — developed to maintain and refresh cooler blonde\/grey tones. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViolet‑pigmented shampoo formula that helps neutralise warmth or brassiness in blonde, white or silver hair. \u003c\/li\u003e\n\u003cli\u003eDesigned for natural and colour‑treated blonde\/white\/silver hair. \u003c\/li\u003e\n\u003cli\u003eIncludes conditioning and hydrating ingredients to soften strands and add shine. \u003c\/li\u003e\n\u003cli\u003eColour‑safe, vegan, paraben‑free and gluten‑free formula (in many markets). \u003c\/li\u003e\n\u003cli\u003eFresh fragrance (cucumber melon with soft floral notes) typical of the range. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps eliminate yellowing or brassy tones, giving hair a cooler, more luminous appearance.\u003c\/li\u003e\n\u003cli\u003eImproves manageability and smoothness, so hair feels softer and appears healthier.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and clarity — especially important for hair that has been lightened or is naturally pale.\u003c\/li\u003e\n\u003cli\u003eSuitable for maintenance of colour\/highlights to prolong the “just‑salon” look between appointments.\u003c\/li\u003e\n\u003cli\u003eBecause of its gentler, vegan‑friendly formula, it can be used more regularly compared to harsher toning formulas (depending on hair condition).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003ePaul Mitchell Platinum Blonde Shampoo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSuitable Hair Types\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eBlonde, white, silver, highlighted\/color‑treated light hair \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFunction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNeutralise brassiness, condition, add shine\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePigmentation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eViolet‑tinted to counteract warm\/yellow tones \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSize Options\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eVarious sizes — e.g., 10.14 fl oz (~300ml) and larger formats. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecial Claims\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eColour‑safe, vegan, paraben‑free, gluten‑free (market dependent) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFragrance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eCucumber melon with soft floral notes \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf you have blonde, silver or very light hair (natural or colour‑treated) and you want to maintain a cool, fresh tone rather than letting warmth\/brassiness creep in, this shampoo is specifically made for that.\u003c\/li\u003e\n\u003cli\u003eIf you’ve had your hair bleached or highlighted and are looking for a reliable toning\/maintenance shampoo rather than a general cleanser.\u003c\/li\u003e\n\u003cli\u003eIf you prefer a professional‑salon level brand and formulation, with the backing of Paul Mitchell’s reputation.\u003c\/li\u003e\n\u003cli\u003eIf you value a product that is more than just shampoo — it tones, conditions, and refreshes all in one.\u003c\/li\u003e\n\u003cli\u003eIf you’re looking to preserve brightness and softness in light hair, which tends to age or oxidise faster than darker tones.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Availability Of Old Packaging Of Product Is Subject To Stock Last Or Contact Support.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"1000ml","offer_id":53617432527186,"sku":"PMTL09","price":36.45,"currency_code":"GBP","in_stock":false},{"title":"300ml","offer_id":53617432559954,"sku":"PMTL08","price":15.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Paul_Mitchell_Platinum_Blonde_Shampoo_1000ml_09553c4204.jpg?v=1780316548","url":"https:\/\/cosmetize-2.myshopify.com\/de\/products\/paul-mitchell-platinum-blonde-shampoo","provider":"COSMETIZE","version":"1.0","type":"link"}