Product Overview
Directions Hair Lightening Peroxide 30 Volume (9 %) is a cream peroxide developer intended for hair bleaching and lightening tasks. It is designed to be mixed with a lightening / bleach powder (such as Directions’ own bleach) to activate lifting of natural hair pigment.
The 30 Volume strength provides moderate to strong lift (depending on hair type, condition, and mixing ratio) while aiming to balance effectiveness and damage risk.
Key Features & Benefits
- Moderate Bleaching StrengthAt 9% concentration, 30 Vol is often used when you need noticeable lift (several levels) without immediately resorting to very aggressive developers.
- Cream FormulationThe creamy consistency gives better control over application, reducing drips compared to liquid peroxides.
- Compatible with Blue‑Tinted Bleach PowdersIt’s meant to be paired with bleach powders (e.g. Directions’ Lightening Bleach) for effective lightening.
- Salon / Professional VolumeCommonly available in 1 L bottles (salon size) for full-head bleaching uses.
- Inclusion of Conditioning / Supportive IngredientsThe formula includes stabilizers and emollients (e.g. cetearyl alcohol, paraffinum liquidum) to buffer the peroxide and improve handling.
- Safety & Product WarningsThe product page outlines cautions: avoid use on irritated scalp, broken skin, or hair previously treated with metallic dyes or henna.
Specifications
SpecificationDetailDeveloper Strength30 Volume = 9 % Hydrogen Peroxide FormCream / viscous peroxide cream Typical Package Size1 L (salon‑sized) Key IngredientsAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid Usage TypeTo be mixed with bleach powder — not used standalone Warnings / PrecautionsNot for use on skin, eyebrows, eyelashes; perform patch / strand test; do not use on irritated scalp or broken skin; not for persons under age 16.
Why Choose This Product?
- Balanced Lift30 Vol offers a good middle ground — more lift than 20 Vol, but less aggressive than 40 Vol—making it suitable for many bleaching jobs.
- Better Application ControlCream consistency gives more manageable handling, reducing drips and better coverage.
- Professional / Larger QuantityThe 1 L size is cost-effective for regular use or larger bleaching workloads.
- Brand CompatibilityBecause it’s from the same brand (Directions), you get better predictability when combining with their bleach powders, kits, toners, etc.
- Buffering & Supportive IngredientsThe inclusion of emollients may reduce harshness / improve resilience compared to pure peroxide.
However, note that 30 Vol is stronger and faster-acting than lower volumes. If your hair is fragile, over-processed, or brittle, caution is needed.
Product warnings:Before lightening please take note:
- If your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.
- Furthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.
- Everyone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.
- Always carry out a skin sensitivity & hair strand test even if you have used the product on previous occasions.
- Not to be used on persons under 16 years old.
- Do not use product on other body hair, eyebrows or eyelashes.
- Not recommended for use during pregnancy.
- Do not use on an irritated scalp or broken skin.
- If you have very thick or longer than shoulder length hair, you may require more than one kit for full application.
- May not be suitable for very dark brown hair always complete a strand test.
- Not recommended for black hair.