{"product_id":"directions-hair-lightening-kit-30-volume","title":"Directions Hair Lightening Kit 30 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 30 Volume (9%) \u003c\/strong\u003eis a comprehensive bleaching kit intended to lift (lighten) hair while providing some conditioning support. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is engineered to give users a do‑it‑yourself lightening option, especially when preparing hair for bold or pastel colours. It includes the necessary components to mix, apply, and care for hair during the lightening process. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAll‑in‑one kit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eContains everything needed to bleach hair (bleach powder, peroxide cream, shampoo, applicator, gloves, tray, cap) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e30 Volume \/ 9% Cream Peroxide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProvides moderate lift with less risk of damage compared to higher volumes \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe bleach powder is formulated with added conditioning agents to help maintain moisture during the lightening process \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eVegan‑friendly \u0026amp; cruelty‑free (typically)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAligned with many of the Directions \/ La Riche product line claims (depending on region) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePortable \/ compact size\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe kit is sized for one full head use, suitable for home or travel bleaching sessions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKit Size \/ Components\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e30 Vol kit includes: \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 bottle of 30 Vol (9%) Cream Peroxide, 75 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of bleaching powder, 25 g \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of Moisturising Shampoo, 10 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 instruction leaflet \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 pair of medium plastic gloves \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 mixing tray \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 applicator \/ tint brush \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 development cap \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e30 Volume (9%) cream peroxide \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDust‑free \/ blue tinted powder (to help counteract brassy tones) in many formulations of Directions lightening products \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \u0026amp; Usage Limits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e• Not for use on skin, eyebrows, or eyelashes \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for persons under 16 \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for use on recently permed or tinted hair \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Always perform patch \u0026amp; strand tests \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Do not use on an irritated or broken scalp \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Single application kit; for longer\/thicker hair may require more than one kit \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience: \u003c\/strong\u003eYou don’t need to source individual bleach powder, developer, and tools — it’s all packaged together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced lift vs damage: \u003c\/strong\u003eThe 30 Vol strength offers a middle ground — significant lightening potential with less risk than 40 Vol in many scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture support: \u003c\/strong\u003eThe inclusion of conditioning additives and a moisturizing shampoo helps reduce brittleness and damage during processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted line: \u003c\/strong\u003eIt’s part of the Directions \/ La Riche line, making it compatible in approach and philosophy with their colour products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood for first‑time or at-home users: \u003c\/strong\u003eThe kit format, instructions, and included gear make it more accessible for non‑professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x 30 Volume (9%) Cream Peroxide (75ml)\u003c\/li\u003e\n\u003cli\u003e1 x Powder Bleach Sachet (25g)\u003c\/li\u003e\n\u003cli\u003e1 x Moisturising Shampoo Sachet (10ml)\u003c\/li\u003e\n\u003cli\u003e1 x Instructions Sheet\u003c\/li\u003e\n\u003cli\u003e1 x Gloves in Medium Size\u003c\/li\u003e\n\u003cli\u003e1 x Product Mixing Tray\u003c\/li\u003e\n\u003cli\u003e1 x Tint\/Application Brush\u003c\/li\u003e\n\u003cli\u003e1 x Development Cap\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617504485714,"sku":"DIRC53","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_30_Volume_45280482f9.jpg?v=1780316546","url":"https:\/\/cosmetize-2.myshopify.com\/de\/products\/directions-hair-lightening-kit-30-volume","provider":"COSMETIZE","version":"1.0","type":"link"}