{"title":"Peroxides \u0026 Bleaching Kit","description":null,"products":[{"product_id":"manic-panic-flash-lightning-hair-bleach-kit","title":"Manic Panic Flash Lightning Hair Bleach Kit","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eManic Panic Flash Lightning Hair Bleach Kit – 40 Vol \u003c\/strong\u003eis a professional-strength, at-home bleaching system designed to lift hair color up to 8 levels for an ultra-light base. Perfect for achieving bright, pastel, or vibrant fashion colors on dark or resistant hair, this kit includes all the essentials for safe and effective bleaching. Formulated with conditioning agents, it helps maintain hair integrity while delivering consistent, high-lift results.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-High Lift: \u003c\/strong\u003eLifts hair up to 8 levels for a very light base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e40 Volume Developer: \u003c\/strong\u003eProvides maximum lift for resistant or dark hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit: \u003c\/strong\u003eIncludes bleach powder, developer, gloves, and mixing tools\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Formula: \u003c\/strong\u003eHelps protect hair and minimize damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast \u0026amp; Effective: \u003c\/strong\u003eAchieves bright results in 30–45 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use: \u003c\/strong\u003eIdeal for full-head application, highlights, or touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications \/ Highlights\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength: \u003c\/strong\u003e40 Volume\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm: \u003c\/strong\u003ePowder bleach with developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eAll hair types (especially dark or resistant hair)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKit Includes: \u003c\/strong\u003eBleach powder, 40 Vol developer, gloves, mixing bowl, and applicator brush\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Benefits: \u003c\/strong\u003eMaximum lift, fast results, protective conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose Manic Panic Flash Lightning Hair Bleach Kit – 40 Vol?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a very light base for pastel, fashion, or vibrant colors\u003c\/li\u003e\n\u003cli\u003eProfessional-grade results at home with minimal hassle\u003c\/li\u003e\n\u003cli\u003eIncludes all tools needed for safe and even application\u003c\/li\u003e\n\u003cli\u003eTrusted Manic Panic formula designed to reduce hair damage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Manic Panic","offers":[{"title":"30VOL","offer_id":53644177899858,"sku":"MPC70","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"40VOL","offer_id":53655159472466,"sku":"MPC71","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_manic_panic_flash_lightning_hair_bleaching_kit_30vol_56641a3f6c_871db3ed-c64b-44fc-92c7-2494cb85f78f.jpg?v=1780669332"},{"product_id":"manic-panic-flash-lightning-hair-bleach-kit-40-vol","title":"Manic Panic Flash Lightning Hair Bleach Kit","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eManic Panic Flash Lightning Hair Bleach Kit – 40 Vol \u003c\/strong\u003eis a professional-strength, at-home bleaching system designed to lift hair color up to 8 levels for an ultra-light base. Perfect for achieving bright, pastel, or vibrant fashion colors on dark or resistant hair, this kit includes all the essentials for safe and effective bleaching. Formulated with conditioning agents, it helps maintain hair integrity while delivering consistent, high-lift results.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-High Lift: \u003c\/strong\u003eLifts hair up to 8 levels for a very light base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e40 Volume Developer: \u003c\/strong\u003eProvides maximum lift for resistant or dark hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit: \u003c\/strong\u003eIncludes bleach powder, developer, gloves, and mixing tools\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Formula: \u003c\/strong\u003eHelps protect hair and minimize damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast \u0026amp; Effective: \u003c\/strong\u003eAchieves bright results in 30–45 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use: \u003c\/strong\u003eIdeal for full-head application, highlights, or touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications \/ Highlights\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength: \u003c\/strong\u003e40 Volume\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm: \u003c\/strong\u003ePowder bleach with developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eAll hair types (especially dark or resistant hair)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKit Includes: \u003c\/strong\u003eBleach powder, 40 Vol developer, gloves, mixing bowl, and applicator brush\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Benefits: \u003c\/strong\u003eMaximum lift, fast results, protective conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose Manic Panic Flash Lightning Hair Bleach Kit – 40 Vol?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a very light base for pastel, fashion, or vibrant colors\u003c\/li\u003e\n\u003cli\u003eProfessional-grade results at home with minimal hassle\u003c\/li\u003e\n\u003cli\u003eIncludes all tools needed for safe and even application\u003c\/li\u003e\n\u003cli\u003eTrusted Manic Panic formula designed to reduce hair damage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Manic Panic","offers":[{"title":"40VOL","offer_id":53644178162002,"sku":"MPC71","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_manic_panic_flash_lightning_hair_bleaching_kit_40vol_0b042cc66c.jpg?v=1780316521"},{"product_id":"truzone-cream-peroxide-12-40-vol","title":"Truzone Cream Peroxide 12% 40 Vol","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Detail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eTruzone Cream Peroxide 12% (40 Vol) – 250 ml \u003c\/strong\u003eis a professional-strength cream developer formulated to activate hair color and lightening products effectively. Its rich, creamy consistency ensures smooth mixing, even application, and controlled lifting results. Ideal for salon or experienced at-home use when maximum lift is required.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Brand: \u003c\/strong\u003eTruzone\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Product Type: \u003c\/strong\u003eCream Peroxide \/ Developer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Strength: \u003c\/strong\u003e12% (40 Volume)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Net Volume: \u003c\/strong\u003e250 ml (approx. 8.5 oz)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Texture: \u003c\/strong\u003eThick, creamy developer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Suitable For: \u003c\/strong\u003eProfessional or experienced users\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Hair Concerns: \u003c\/strong\u003eHair lightening, high-lift color applications\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Recommended Use: \u003c\/strong\u003eMixing with hair color or bleaching products\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Packaging: \u003c\/strong\u003eBottle\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Active Ingredient: \u003c\/strong\u003eHydrogen peroxide (12%)\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e• Provides maximum lift for hair coloring and bleaching\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Creamy texture for easy mixing and application\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Ensures even color development\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Professional-strength performance\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Compatible with most hair dyes and lighteners\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e• Helps achieve lighter, brighter hair color results\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Allows precise and controlled application\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Supports consistent color processing\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Ideal for high-lift and intensive coloring techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Reliable results for salon-quality finishes\u003c\/span\u003e\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617424564562,"sku":"TRZ08","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617424597330,"sku":"TRZ07","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_4_2_1_74c1b3df98_j8H1vSIHJ.jpg?v=1780316525"},{"product_id":"truzone-cream-peroxide-3-10-vol","title":"Truzone Cream Peroxide 3% 10 Vol","description":"\u003cp\u003eTruzone Cream Peroxide 3% 10 Vol gives excellent results with permanent tints and bleaches. The product is simple to use and is of exceptional quality, designed particularly to improve mix ability. This superior cream developer creates application smoother with enhanced product texture. \u003cbr\u003e\n\u003cbr\u003e\nKey Features:\u003cbr\u003e\n• Exceptional results with all permanent tints and powder bleaches\u003cbr\u003e\n• Superior mix ability\u003cbr\u003e\n• Great quality\u003cbr\u003e\n• Simple to use\u003cbr\u003e\n• Smooth application\u003cbr\u003e\n• Perfected product texture\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617426301266,"sku":"TRZ02","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617426334034,"sku":"TRZ01","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_1_2_1_67f322d683_U82D0x3Fil.jpg?v=1780316526"},{"product_id":"truzone-cream-peroxide-6-20-vol","title":"Truzone Cream Peroxide 6% 20 Vol","description":"\u003cp\u003e\u003cstrong\u003eTruzone Cream Peroxide 6% 20 Vol\u003c\/strong\u003e gives excellent results with permanent tints and bleaches. The product is simple to use and is of exceptional quality, designed particularly to improve mix ability. This superior cream developer creates an application smoother with enhanced product texture. Friendly and reliable, this incredible affordability \u0026amp; ideal peroxide will always ensure a longer life for your client’s hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExceptional results with all permanent tints and powder bleaches\u003c\/li\u003e\n\u003cli\u003eSuperior mix ability\u003c\/li\u003e\n\u003cli\u003eEnhances hair treatments \u0026amp; excellent quality\u003c\/li\u003e\n\u003cli\u003eTruzone Cream Peroxide 6% 20 Vol is simple to use\u003c\/li\u003e\n\u003cli\u003eSmooth application\u003c\/li\u003e\n\u003cli\u003ePerfected product texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617427841362,"sku":"TRZ04","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617427874130,"sku":"TRZ03","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_2_2_1_f1883796ae_yrnkSZlZ4.jpg?v=1780316526"},{"product_id":"truzone-cream-peroxide-9-30-vol","title":"Truzone Cream Peroxide 9% 30 Vol","description":"\u003cp\u003e\u003cstrong\u003eProduct Detail\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTruzone Cream Peroxide 9% (30 Vol) \u003c\/strong\u003eis a professional-strength cream developer designed to activate hair color and lightening products effectively. Its smooth, creamy consistency allows for even mixing and application, delivering reliable lift and consistent color results. Ideal for salon use or experienced at-home users.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e• Brand: \u003c\/strong\u003eTruzone\u003cbr\u003e\u003cstrong\u003e• Product Type: \u003c\/strong\u003eCream Peroxide \/ Developer\u003cbr\u003e\u003cstrong\u003e• Strength: \u003c\/strong\u003e9% (30 Volume)\u003cbr\u003e\u003cstrong\u003e• Net Volume: \u003c\/strong\u003eAvailable in standard salon sizes\u003cbr\u003e\u003cstrong\u003e• Texture: \u003c\/strong\u003eThick, creamy developer\u003cbr\u003e\u003cstrong\u003e• Suitable For: \u003c\/strong\u003eProfessional or experienced users\u003cbr\u003e\u003cstrong\u003e• Hair Concerns: \u003c\/strong\u003eHair lightening, color lifting, gray coverage\u003cbr\u003e\u003cstrong\u003e• Recommended Use: \u003c\/strong\u003eMixing with hair color or bleaching products\u003cbr\u003e\u003cstrong\u003e• Packaging: \u003c\/strong\u003eBottle\u003cbr\u003e\u003cstrong\u003e• Active Ingredient: \u003c\/strong\u003eHydrogen peroxide (9%)\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e• Provides strong, controlled lift for hair coloring\u003cbr\u003e• Creamy texture ensures easy mixing and smooth application\u003cbr\u003e• Supports even and consistent color development\u003cbr\u003e• Professional-quality formula\u003cbr\u003e• Compatible with most hair dyes and lighteners\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e• Helps achieve brighter, more vibrant color results\u003cbr\u003e• Allows precise application with minimal dripping\u003cbr\u003e• Ensures consistent processing and lift\u003cbr\u003e• Ideal for high-lift coloring and lightening techniques\u003cbr\u003e• Delivers salon-quality performance\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617429250386,"sku":"TRZ06","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617429283154,"sku":"TRZ05","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_3_2_1_f04df074d3_wKmEwyr6UZ.jpg?v=1780316527"},{"product_id":"truzone-trulites-dust-free-hi-lift-powder-bleach","title":"Truzone Trulites Dust Free Hi-lift Powder Bleach","description":"\u003cp\u003e\u003cstrong\u003eTruzone Trulites Dust Free Hi-lift Powder Bleach - 500g \u003c\/strong\u003eis fast colour lifting bleach. This is a versatile, dust-free bleaching powder that you can use with any strength of the cream developer. For best results, use the ones mentioned on the table of the tub. If you want professional-like results at home or salon, this product is the one to choose from. It lifts up to 6 tones. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast colour lifting mechanism\u003c\/li\u003e\n\u003cli\u003eLifts up to 6 tones  \u003c\/li\u003e\n\u003cli\u003eGreat results\u003c\/li\u003e\n\u003cli\u003eNon-drip and dust-free formula\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Truzone","offers":[{"title":"500g","offer_id":53617430692178,"sku":"TRZ13","price":11.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_truzone_trulites_dust_free_hi_lift_powder_bleach_87a8023615.jpg?v=1780316527"},{"product_id":"truzone-trulites-rapid-blue-powder-bleach","title":"Truzone Trulites Rapid Blue Powder Bleach","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Detail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eTruzone Trulites Rapid Blue Powder Bleach – 80 g \u003c\/strong\u003eis a fast-acting professional hair lightener formulated to lift hair color efficiently while minimizing unwanted brassy tones. Its blue-based formula helps neutralize orange and yellow undertones, delivering clean, even blonde results. Suitable for salon use or experienced at-home users.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Brand: \u003c\/strong\u003eTruzone\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Product Type: \u003c\/strong\u003ePowder Bleach \/ Hair Lightener\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Net Volume: \u003c\/strong\u003e80 g (approx. 2.8 oz)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Texture: \u003c\/strong\u003eFine blue powder\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Suitable For: \u003c\/strong\u003eProfessional or experienced users\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Hair Concerns: \u003c\/strong\u003eDark hair lightening, brassiness, uneven lift\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Recommended Use: \u003c\/strong\u003eMixing with cream peroxide developer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Packaging: \u003c\/strong\u003eSachet or tub\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e• Active Ingredient: \u003c\/strong\u003eLightening agents with blue pigment\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e• Rapid lightening action for faster results\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Blue-based formula helps reduce brassy tones\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Provides strong, even lift\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Mixes smoothly with cream peroxide developers\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Professional-strength performance\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e• Achieves brighter, cleaner blonde results\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Helps neutralize yellow and orange undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Delivers even and controlled lifting\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Ideal for highlights, full bleaching, or creative coloring\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Supports salon-quality lightening results\u003c\/span\u003e\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"500g","offer_id":53617432199506,"sku":"TRZ12","price":9.45,"currency_code":"GBP","in_stock":false},{"title":"80g","offer_id":53617432232274,"sku":"TRZ11","price":3.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Truzone_Trulites_Rapid_Blue_Bleach_500g_241c6dfebb.jpg?v=1780316527"},{"product_id":"truzone-trulites-rapid-white-powder-bleach","title":"Truzone Trulites Rapid White Powder Bleach","description":"\u003cp\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(0,0,0);\"\u003e\u003cstrong\u003eTruzone Trulites Rapid White Powder Bleach\u003c\/strong\u003e has a rapid gentle action. It is perfect for highlight while giving consistent uniform results will leave hair smooth \u0026amp; soft. It is easy to use application and comes with a scoop. Ideal product for full head bleaching.\u003c\/span\u003e\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"500g","offer_id":53617433641298,"sku":"TRZ10","price":9.45,"currency_code":"GBP","in_stock":false},{"title":"80g","offer_id":53617433674066,"sku":"TRZ09","price":3.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_TRUZONE_TRULITES_RAPID_WHITE_BLEACH_fbeafefa36.jpg?v=1780316528"},{"product_id":"aliza-blue-bleaching-powder","title":"Aliza Blue Bleaching Powder","description":"\u003cp\u003e\u003cstrong\u003eAliza Blue Bleaching Powder\u003c\/strong\u003e is a professional-grade, dust-free lightening powder designed to deliver fast and effective results for hair bleaching and highlighting. Whether you're lifting dark tones or prepping for vibrant colour application, this high-performance formula offers up to \u003cstrong\u003e7 levels of lift\u003c\/strong\u003e while maintaining optimal control and reducing damage. Ideal for balayage, highlights, and full-head bleaching, it mixes easily with developer to create a smooth, creamy consistency that applies evenly and rinses out cleanly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful Lightening Action\u003c\/strong\u003e – Lifts hair up to 7 levels for bright, clean blonde results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust-Free Formula\u003c\/strong\u003e – Minimises airborne particles for safer, mess-free mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Acting\u003c\/strong\u003e – Quick lift with reliable, consistent results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy, Easy-to-Mix Texture\u003c\/strong\u003e – Mixes smoothly with developer for even application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use\u003c\/strong\u003e – Suitable for all lightening techniques, including highlights, balayage, and full bleaching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimised Hair Damage\u003c\/strong\u003e – Designed to lighten effectively while being gentle on the hair structure when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Aliza Blue Bleaching Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 80g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunction:\u003c\/strong\u003e Hair lightening\/bleaching\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift Levels:\u003c\/strong\u003e Up to 7 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Dust-free powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Result:\u003c\/strong\u003e Ideal for blonde or pre-lightening before fashion colours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Mix with developer (sold separately); for professional or experienced use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging:\u003c\/strong\u003e Resealable pouch\/tub (depending on region)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAliza Blue Bleaching Powder\u003c\/strong\u003e is a reliable, salon-grade solution for anyone looking to achieve vibrant, evenly lifted blonde results. Whether you're a stylist or a confident at-home user, this powder gives you the lifting power and control needed to achieve beautiful results with minimal damage. Its dust-free formula makes it cleaner and safer to work with, while its fast action helps save time during processing.\u003c\/p\u003e","brand":"Aliza","offers":[{"title":"250g","offer_id":53617465131346,"sku":"ALIZA08","price":5.95,"currency_code":"GBP","in_stock":true},{"title":"80g","offer_id":53617465164114,"sku":"ALIZA07","price":4.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Aliza_Blue_Bleaching_Powder_250g_b2518a76b2.jpg?v=1780316528"},{"product_id":"crazy-color-bleaching-kit","title":"Crazy Color Bleaching Kit","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit contains everything needed for a home bleaching session. It is suitable for all hair types and can lift up to 6+ levels depending on hair condition, color, and processing time. The kit is vegan-friendly and designed to prep hair perfectly for bold color results.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncludes: Disposable gloves, mixing bowl, spatula, tint brush, 2 bleach sachets (25g), 100ml cream peroxide 30 Vol (9%), and multilingual instructions.\u003c\/li\u003e\n\u003cli\u003eLifts natural hair color up to 6 levels, creating a light base for Crazy Color dyes.\u003c\/li\u003e\n\u003cli\u003eEasy-to-follow instructions and all necessary accessories for safe application.\u003c\/li\u003e\n\u003cli\u003eFormulated to minimize hair damage and dryness; recommended to use softly and check progress every 10 minutes.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly ingredients and cruelty-free testing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\" style=\"width:438.85pt;\"\u003e\u003ctable style=\"border:1.0pt solid windowtext;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.0pt;vertical-align:top;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.0pt;vertical-align:top;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eGloves, mixing bowl, spatula, tint brush, bleach, peroxide, instructions\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Sachets\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e2 x 25g\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePeroxide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e100ml Cream Peroxide 30 Vol (9%)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eMixing bowl, spatula, tint brush, gloves\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eInstructions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eMultilingual, step-by-step\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMaximum Lift\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eUp to 6+ levels\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Kit?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe kit simplifies at-home bleaching with professional-grade tools and clear instructions, reducing the risk of uneven application or excessive damage. The formula is designed to prepare hair for maximum color vibrancy while being gentle on strands and scalp.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCrazy Color Bleaching Kit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDisposable gloves\u003c\/li\u003e\n\u003cli\u003eMixing bowl\u003c\/li\u003e\n\u003cli\u003eSpatula\u003c\/li\u003e\n\u003cli\u003eTint brush\u003c\/li\u003e\n\u003cli\u003e2 x Bleach sachets\u003c\/li\u003e\n\u003cli\u003e30 volume cream peroxide, 100ml\u003c\/li\u003e\n\u003cli\u003eInstruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crazy Color","offers":[{"title":"Default Title","offer_id":53617477091666,"sku":"CRAZY42","price":6.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_CRAZY_COLOUR_BLEACHING_KIT_ec4bbe2935.jpg?v=1780316549"},{"product_id":"directions-hair-lightening-bleach","title":"Directions Hair Lightening Bleach","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Bleach \u003c\/strong\u003eis a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift). \u003c\/p\u003e\u003cp\u003eIt is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching. \u003c\/p\u003e\u003cp\u003eIt’s typically used when you want to lighten hair (for instance, prior to applying vivid \/ pastel colors) or to correct or remove pigments. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit \/ Use\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDust‑free, blue‑tinged powder\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eLess airborne particles, better for controlled mixing, the blue tint helps counteract yellow\/orange tones during lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eLarge 400 g size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEnough for multiple uses, suitable for full head bleaching if needed. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional grade formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eContains persulfates and alkalizing agents for effective lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCombines with Directions cream peroxide\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eYou mix with their peroxide to activate the bleaching process. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eThe formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eNet Weight \/ Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e400 g powder bleach \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003ePotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eBleach powder (to be mixed with peroxide developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eMix With\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (6 %, 9 %, 12 %) depending on desired lift \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eRecommended Developer Strengths\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCommonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch \/ strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eAge Restriction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on persons under 16 years old. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting potential — \u003c\/strong\u003eAs a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood value — \u003c\/strong\u003eThe 400 g size is generous and suitable for multiple applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue‑based formula — \u003c\/strong\u003eThe blue tint helps neutralize unwanted brassiness during lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand consistency — \u003c\/strong\u003eIt integrates with the Directions \/ La Riche product line (developer, toners, colour) for a cohesive system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support — \u003c\/strong\u003eThe formula includes agents that help maintain consistency and reduce harshness on hair structure.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"400ml","offer_id":53617503568210,"sku":"DIRC58","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Bleach_400ml_5690bc7d43_dYt5x7E8N.jpg?v=1780316546"},{"product_id":"directions-hair-lightening-kit-30-volume","title":"Directions Hair Lightening Kit 30 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 30 Volume (9%) \u003c\/strong\u003eis a comprehensive bleaching kit intended to lift (lighten) hair while providing some conditioning support. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is engineered to give users a do‑it‑yourself lightening option, especially when preparing hair for bold or pastel colours. It includes the necessary components to mix, apply, and care for hair during the lightening process. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAll‑in‑one kit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eContains everything needed to bleach hair (bleach powder, peroxide cream, shampoo, applicator, gloves, tray, cap) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e30 Volume \/ 9% Cream Peroxide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProvides moderate lift with less risk of damage compared to higher volumes \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe bleach powder is formulated with added conditioning agents to help maintain moisture during the lightening process \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eVegan‑friendly \u0026amp; cruelty‑free (typically)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAligned with many of the Directions \/ La Riche product line claims (depending on region) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePortable \/ compact size\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe kit is sized for one full head use, suitable for home or travel bleaching sessions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKit Size \/ Components\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e30 Vol kit includes: \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 bottle of 30 Vol (9%) Cream Peroxide, 75 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of bleaching powder, 25 g \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of Moisturising Shampoo, 10 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 instruction leaflet \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 pair of medium plastic gloves \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 mixing tray \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 applicator \/ tint brush \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 development cap \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e30 Volume (9%) cream peroxide \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDust‑free \/ blue tinted powder (to help counteract brassy tones) in many formulations of Directions lightening products \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \u0026amp; Usage Limits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e• Not for use on skin, eyebrows, or eyelashes \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for persons under 16 \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for use on recently permed or tinted hair \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Always perform patch \u0026amp; strand tests \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Do not use on an irritated or broken scalp \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Single application kit; for longer\/thicker hair may require more than one kit \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience: \u003c\/strong\u003eYou don’t need to source individual bleach powder, developer, and tools — it’s all packaged together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced lift vs damage: \u003c\/strong\u003eThe 30 Vol strength offers a middle ground — significant lightening potential with less risk than 40 Vol in many scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture support: \u003c\/strong\u003eThe inclusion of conditioning additives and a moisturizing shampoo helps reduce brittleness and damage during processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted line: \u003c\/strong\u003eIt’s part of the Directions \/ La Riche line, making it compatible in approach and philosophy with their colour products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood for first‑time or at-home users: \u003c\/strong\u003eThe kit format, instructions, and included gear make it more accessible for non‑professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x 30 Volume (9%) Cream Peroxide (75ml)\u003c\/li\u003e\n\u003cli\u003e1 x Powder Bleach Sachet (25g)\u003c\/li\u003e\n\u003cli\u003e1 x Moisturising Shampoo Sachet (10ml)\u003c\/li\u003e\n\u003cli\u003e1 x Instructions Sheet\u003c\/li\u003e\n\u003cli\u003e1 x Gloves in Medium Size\u003c\/li\u003e\n\u003cli\u003e1 x Product Mixing Tray\u003c\/li\u003e\n\u003cli\u003e1 x Tint\/Application Brush\u003c\/li\u003e\n\u003cli\u003e1 x Development Cap\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617504485714,"sku":"DIRC53","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_30_Volume_45280482f9.jpg?v=1780316546"},{"product_id":"directions-hair-lightening-kit-40-volume","title":"Directions Hair Lightening Kit 40 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 40 Volume \u003c\/strong\u003eis a complete bleaching kit from the Directions \/ La Riche line, designed for higher lift (stronger lightening). \u003c\/span\u003e\u003ca href=\"https:\/\/www.directionshaircolour.co.uk\/hair-lightening\/hair-lightening-kit-40-volume?utm_source=chatgpt.com\"\u003eDirections Hair Colour+1\u003c\/a\u003e\u003cspan style=\"color:black;\"\u003e The “40 Volume” denotes a 12% cream peroxide strength, which provides more aggressive lifting compared to lower volumes. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is meant to lighten hair sufficiently so that it can later accept vivid, pastel, or otherwise light shades. It is typically used when more lift (i.e. more levels of lightening) is required. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll‑in‑one kit: \u003c\/strong\u003eIncludes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting power: \u003c\/strong\u003e12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support included: \u003c\/strong\u003eThe kit includes a moisturizing shampoo to help reduce damage \/ dryness post-bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; compatibility: \u003c\/strong\u003eDesigned to work in harmony with other Directions \/ La Riche products (e.g. dyes, toners) for a uniform system.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle application size: \u003c\/strong\u003eGood for one full or partial bleaching session depending on hair length \/ thickness. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpec\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper \/ Peroxide Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e40 Vol (12 %) cream peroxide (75 ml) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e25 g sachet of powder bleach \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMoisturizing Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e10 ml sachet included for post‑bleach care \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eGloves, mixing tray, applicator brush, development cap, instructions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eOne-time bleaching \/ lightening kit \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \/ Safety\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNot for hair that’s been previously bleached, colored with metallic dyes, or on irritated scalp. Not recommended for under‑16, etc. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.\u003c\/li\u003e\n\u003cli\u003eThe kit format ensures you have all necessary tools and aftercare materials in one package—no need to source extras.\u003c\/li\u003e\n\u003cli\u003eIts conditioning features help mitigate—but not eliminate—the stress and dryness that comes with bleaching.\u003c\/li\u003e\n\u003cli\u003eBecause it belongs to the same brand line as your dyes \/ toners (if you use Directions \/ La Riche), color results and compatibility tend to align better.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1 x 40 Volume (12%) Cream Peroxide (75ml)\u003c\/p\u003e\u003cp\u003e• 1 x Powder Bleach Sachet (25g)\u003c\/p\u003e\u003cp\u003e• 1 x Moisturising Shampoo Sachet (10ml)\u003c\/p\u003e\u003cp\u003e• 1 x Instruction sheet\u003c\/p\u003e\u003cp\u003e• 1 x Gloves in medium size\u003c\/p\u003e\u003cp\u003e• 1 x Product Mixing Tray\u003c\/p\u003e\u003cp\u003e• 1 x Tint\/Application Brush\u003c\/p\u003e\u003cp\u003e• 1 x Development Cap\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617505370450,"sku":"DIRC54","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_40_Volume_0dac75d0b3.jpg?v=1780316547"},{"product_id":"directions-hair-lightening-peroxide-20-volume","title":"Directions Hair Lightening Peroxide 20 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 20 Volume (6 %) \u003c\/strong\u003eis a cream peroxide developer designed to be mixed with bleaching powder (such as Directions’ own bleach) to lift the hair during hair‑lightening \/ bleaching processes. \u003c\/p\u003e\u003cp\u003eIt is part of the “Lightening Peroxide” line from Directions, which includes variants in 20, 30, and 40 volumes for differing levels of lift. \u003c\/p\u003e\u003cp\u003eThis 20 Volume variant is milder compared to 30 Vol or 40 Vol, offering gentler lift and reduced risk of damage, making it suitable for more conservative bleaching or for hair that is vulnerable. \u003c\/p\u003e\u003cp\u003eIt is typically supplied in salon \/ professional size bottles (1 L) and intended to be used only when mixed with bleach powder, not used alone. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003e6 % \/ 20 Volume strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eProvides moderate lift (less aggressive) which helps reduce damage to hair during bleaching. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCream \/ stable formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEasier to control during mixing and application (less runny than liquid peroxide) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatible pair to Directions bleach powders\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDesigned to work well with Directions Lightening Bleach for predictable results. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning agents \/ emollients included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum help smooth and buffer hair during processing. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional \/ salon‑scale size (1 L)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eGood for frequent use and for mixing sufficient volume for large \/ full head bleaching jobs. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e20 Volume (6 %) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (viscous \/ creamy consistency) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSize \/ Packaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L size (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFunction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eOxidising agent \/ developer (to activate and support bleach) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMust be mixed with bleach powder (not used alone) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Use Restrictions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on irritated scalp, broken skin, persons under 16 years, when hair has metallic dyes or henna, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentler lift — Because 20 Volume is milder, it's a safer option when you want to lessen damage, especially for hair that’s already somewhat fragile.\u003c\/li\u003e\n\u003cli\u003eBetter control — With a slower lift, you can monitor the bleaching process more carefully and reduce the risk of over-bleaching or breakage.\u003c\/li\u003e\n\u003cli\u003eCompatibility — It pairs well with the Directions lightening line (e.g. their bleach powders), giving more predictable results.\u003c\/li\u003e\n\u003cli\u003eLarger volume — The salon \/ professional size gives you more product to handle larger bleaching jobs (full head, highlights) without needing multiple smaller bottles.\u003c\/li\u003e\n\u003cli\u003eBuffer \/ support in formula — The inclusion of conditioning agents helps buffer the peroxide's harshness, providing a somewhat gentler environment for hair during processing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThat said, 20 Vol is not ideal when very strong lift is needed — for darker hair or deep lightening, stronger volumes (30 \/ 40 Vol) may be necessary, but at higher risk.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617506156882,"sku":"DIRC55","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_20_Volume_1000ml_5a3d3b2d4b_WiN1W85Wq.jpg?v=1780316547"},{"product_id":"directions-hair-lightening-peroxide-30-volume","title":"Directions Hair Lightening Peroxide 30 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 30 Volume (9 %) \u003c\/strong\u003eis a cream peroxide developer intended for hair bleaching and lightening tasks. It is designed to be mixed with a lightening \/ bleach powder (such as Directions’ own bleach) to activate lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eThe 30 Volume strength provides moderate to strong lift (depending on hair type, condition, and mixing ratio) while aiming to balance effectiveness and damage risk.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModerate Bleaching Strength\u003c\/strong\u003e\u003cbr\u003eAt 9% concentration, 30 Vol is often used when you need noticeable lift (several levels) without immediately resorting to very aggressive developers.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Formulation\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency gives better control over application, reducing drips compared to liquid peroxides.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Blue‑Tinted Bleach Powders\u003c\/strong\u003e\u003cbr\u003eIt’s meant to be paired with bleach powders (e.g. Directions’ Lightening Bleach) for effective lightening. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon \/ Professional Volume\u003c\/strong\u003e\u003cbr\u003eCommonly available in 1 L bottles (salon size) for full-head bleaching uses. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusion of Conditioning \/ Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe formula includes stabilizers and emollients (e.g. cetearyl alcohol, paraffinum liquidum) to buffer the peroxide and improve handling.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety \u0026amp; Product Warnings\u003c\/strong\u003e\u003cbr\u003eThe product page outlines cautions: avoid use on irritated scalp, broken skin, or hair previously treated with metallic dyes or henna. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e30 Volume = 9 % Hydrogen Peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑sized) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with bleach powder — not used standalone \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, eyelashes; perform patch \/ strand test; do not use on irritated scalp or broken skin; not for persons under age 16. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Lift\u003c\/strong\u003e\u003cbr\u003e30 Vol offers a good middle ground — more lift than 20 Vol, but less aggressive than 40 Vol—making it suitable for many bleaching jobs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Application Control\u003c\/strong\u003e\u003cbr\u003eCream consistency gives more manageable handling, reducing drips and better coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Larger Quantity\u003c\/strong\u003e\u003cbr\u003eThe 1 L size is cost-effective for regular use or larger bleaching workloads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Compatibility\u003c\/strong\u003e\u003cbr\u003eBecause it’s from the same brand (Directions), you get better predictability when combining with their bleach powders, kits, toners, etc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuffering \u0026amp; Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe inclusion of emollients may reduce harshness \/ improve resilience compared to pure peroxide.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, note that 30 Vol is stronger and faster-acting than lower volumes. If your hair is fragile, over-processed, or brittle, caution is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617507402066,"sku":"DIRC56","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_30_Volume_1000ml_1b90349ca1_7ThNJ8nyk.jpg?v=1780316548"},{"product_id":"directions-hair-lightening-peroxide-40-volume","title":"Directions Hair Lightening Peroxide 40 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 40 Volume \u003c\/strong\u003eis a cream peroxide developer (12 %) designed for use in hair lightening \/ bleaching applications. It is formulated to be mixed with a bleach powder (such as the Directions Lightening Bleach) to activate the lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eIt is generally sold in 1 L (salon-size) bottles for professional or at-home bleaching use. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Lifting Potential\u003c\/strong\u003e\u003cbr\u003e40 Volume (12 %) is a strong developer, capable of lifting hair several levels (depending on hair type and condition) when combined with quality bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream \/ Viscous Formula\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency helps maintain better control during mixing and application (less dripping than liquid developers). \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility with Directions Bleach\u003c\/strong\u003e\u003cbr\u003eDesigned to work smoothly with Directions \/ La Riche bleach powders for better predictability in results.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains Stabilizers \/ Emollients\u003c\/strong\u003e\u003cbr\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum, and other supporting compounds are included to help buffer the peroxide and improve handling. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Large Volume Packaging\u003c\/strong\u003e\u003cbr\u003eThe 1 L size makes it suitable for repeated full‑head bleaching sessions or salon use. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e40 Volume = 12 % hydrogen peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with a bleach powder; not to be used alone on hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDo not use on irritated scalp; perform patch \/ strand tests; not for use on skin, eyebrows, eyelashes; avoid use during pregnancy; not for persons under 16 years old; excessive use or overprocessing can cause damage \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrong Lift Requirement: If your hair is very dark or you need multiple levels of lightening in one session, 40 Vol offers more aggressive lift potential.\u003c\/li\u003e\n\u003cli\u003eControl \u0026amp; Consistency: The cream form provides better mixing control and reduces run-off during application.\u003c\/li\u003e\n\u003cli\u003eScalable \/ Salon Use: The large 1 L size suits frequent or large-area bleaching tasks.\u003c\/li\u003e\n\u003cli\u003eSystem Compatibility: It works well within the Directions \/ La Riche product ecosystem, making color prediction easier when combining with their bleach \u0026amp; toner products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, given its strength, it is riskier on fragile, previously processed, or very fine hair. Extra care is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003ch3\u003eProduct warnings:\u003c\/h3\u003e\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617508516178,"sku":"DIRC57","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_40_Volume_1000ml_fecfad237b_9INBKj2moq.jpg?v=1780316548"}],"url":"https:\/\/cosmetize-2.myshopify.com\/collections\/peroxides-bleaching-kit.oembed","provider":"COSMETIZE","version":"1.0","type":"link"}