{"title":"Lightened Hair","description":null,"products":[{"product_id":"manic-panic-creamtones-perfect-pastel-hair-colour","title":"Manic Panic Creamtones Perfect Pastel Hair Colour","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eManic Panic Creamtones Perfect Pastel Hair Colour – Velvet Violet \u003c\/strong\u003eis a soft, pastel lavender hair dye designed to create a delicate, muted violet tone on pre-lightened hair. This semi-permanent cream hair color is pre-mixed and ready to use, providing gentle conditioning while depositing smooth, even pastel pigment. Perfect for achieving a dreamy, whimsical lavender shade with long-lasting vibrancy.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Pastel Violet Shade: \u003c\/strong\u003eCreates a light, muted violet tone on very light blonde hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Permanent Formula: \u003c\/strong\u003eGradually fades without harsh demarcation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Mixed \u0026amp; Ready to Use: \u003c\/strong\u003eNo developer required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Cream Base: \u003c\/strong\u003eHelps soften and protect hair while coloring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free: \u003c\/strong\u003eMade without animal testing or animal-derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Results: \u003c\/strong\u003eCan be blended with other Creamtones or pastel diluters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications \/ Highlights\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade: \u003c\/strong\u003eVelvet Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm: \u003c\/strong\u003eSemi-permanent cream hair color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eAll hair types (best results on pre-lightened hair)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone Level Required: \u003c\/strong\u003eVery light blonde (Level 9–10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Benefits: \u003c\/strong\u003ePastel color, conditioning, gentle formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose Manic Panic Creamtones Perfect Pastel Hair Colour – Velvet Violet?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers true pastel lavender tones with soft, even results\u003c\/li\u003e\n\u003cli\u003eGentle, conditioning formula that maintains hair health\u003c\/li\u003e\n\u003cli\u003eIdeal for creative, fantasy-inspired, or fashion-forward hairstyles\u003c\/li\u003e\n\u003cli\u003eTrusted brand known for vibrant and alternative hair colors\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Manic Panic","offers":[{"title":"Blue Angel","offer_id":53617362862418,"sku":"MPC01","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Dreamsicle","offer_id":53617362895186,"sku":"MPC02","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Sea Nymph","offer_id":53617362927954,"sku":"MPC03","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Velvet Violet","offer_id":53655158784338,"sku":"MPC04","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_Manic_Panic_Creamtones_Semi_Permanent_Hair_Colours_BLUE_ANGEL_77f342f9d4_08a44243-5ff5-4b82-a874-0c5b69c8adf3.jpg?v=1780669332"},{"product_id":"manic-panic-flash-lightning-hair-bleach-kit","title":"Manic Panic Flash Lightning Hair Bleach Kit","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eManic Panic Flash Lightning Hair Bleach Kit – 40 Vol \u003c\/strong\u003eis a professional-strength, at-home bleaching system designed to lift hair color up to 8 levels for an ultra-light base. Perfect for achieving bright, pastel, or vibrant fashion colors on dark or resistant hair, this kit includes all the essentials for safe and effective bleaching. Formulated with conditioning agents, it helps maintain hair integrity while delivering consistent, high-lift results.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-High Lift: \u003c\/strong\u003eLifts hair up to 8 levels for a very light base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e40 Volume Developer: \u003c\/strong\u003eProvides maximum lift for resistant or dark hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit: \u003c\/strong\u003eIncludes bleach powder, developer, gloves, and mixing tools\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Formula: \u003c\/strong\u003eHelps protect hair and minimize damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast \u0026amp; Effective: \u003c\/strong\u003eAchieves bright results in 30–45 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use: \u003c\/strong\u003eIdeal for full-head application, highlights, or touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications \/ Highlights\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength: \u003c\/strong\u003e40 Volume\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm: \u003c\/strong\u003ePowder bleach with developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eAll hair types (especially dark or resistant hair)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKit Includes: \u003c\/strong\u003eBleach powder, 40 Vol developer, gloves, mixing bowl, and applicator brush\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Benefits: \u003c\/strong\u003eMaximum lift, fast results, protective conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose Manic Panic Flash Lightning Hair Bleach Kit – 40 Vol?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a very light base for pastel, fashion, or vibrant colors\u003c\/li\u003e\n\u003cli\u003eProfessional-grade results at home with minimal hassle\u003c\/li\u003e\n\u003cli\u003eIncludes all tools needed for safe and even application\u003c\/li\u003e\n\u003cli\u003eTrusted Manic Panic formula designed to reduce hair damage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Manic Panic","offers":[{"title":"30VOL","offer_id":53644177899858,"sku":"MPC70","price":10.49,"currency_code":"GBP","in_stock":true},{"title":"40VOL","offer_id":53655159472466,"sku":"MPC71","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_manic_panic_flash_lightning_hair_bleaching_kit_30vol_56641a3f6c_871db3ed-c64b-44fc-92c7-2494cb85f78f.jpg?v=1780669332"},{"product_id":"manic-panic-high-voltage-semi-permanent-hair-colours","title":"Manic Panic High Voltage Semi Permanent Hair Colours","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eManic Panic “\u003cstrong\u003eWildfire\u003c\/strong\u003e” is a semi‑permanent hair dye in a vivid red‑orange tone.\u003c\/li\u003e\n\u003cli\u003ePart of the “High Voltage Classic Colours” range, known for bold, eye-catching shades.\u003c\/li\u003e\n\u003cli\u003eThe dye is 100% vegan and cruelty‑free, with a conditioning base that keeps hair soft and moisturised.\u003c\/li\u003e\n\u003cli\u003eAs a semi‑permanent dye, Wildfire deposits colour directly onto hair without requiring developer or peroxide.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant red‑orange shade: \u003c\/strong\u003eCreates a fiery, attention-grabbing look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; cruelty‑free: \u003c\/strong\u003eFree from animal-derived ingredients and not tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning formula: \u003c\/strong\u003eLeaves hair soft and nourished after dyeing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle on hair: \u003c\/strong\u003eFree from harsh chemicals like peroxide, ammonia, parabens, and PPDs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResealable container: \u003c\/strong\u003eAllows storage of unused dye for future use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi‑permanent flexibility: \u003c\/strong\u003eLasts around 4–6 weeks, ideal for experimenting with colours.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eWildfire (Red \/ Red‑Orange)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eVolume\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e118 ml\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eSemi‑permanent hair dye\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFormula\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eVegan, cruelty‑free, conditioner-based; PPD‑free, ammonia‑free, peroxide‑free\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDuration\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eApprox. 4–6 weeks depending on hair type and aftercare\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eContainer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eResealable pot\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eImportant Note\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNot intended for eyebrows or eyelashes; patch test recommended 24–48 h before use\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eHair Types \u0026amp; Suitability\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBest results on pre-lightened\/bleached hair (pale blonde, level 9–10) for a vivid red‑orange.\u003c\/li\u003e\n\u003cli\u003eMedium‑light blonde hair may produce a slightly softer red‑orange tone.\u003c\/li\u003e\n\u003cli\u003eDarker hair (medium to dark brown) will yield a more subtle reddish tint rather than bright Wildfire.\u003c\/li\u003e\n\u003cli\u003ePorous or previously lightened hair absorbs pigment better for richer results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePreparation Tips:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDark hair should be pre-lightened to achieve full vibrancy.\u003c\/li\u003e\n\u003cli\u003eUse gentle, sulfate-free shampoos and conditioners after dyeing to maintain colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAchieve bold, vivid red\/orange hair that stands out.\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty-free formula.\u003c\/li\u003e\n\u003cli\u003eA gentle alternative to permanent dyes with no peroxide or developer.\u003c\/li\u003e\n\u003cli\u003eSemi-permanent flexibility allows for regular colour changes.\u003c\/li\u003e\n\u003cli\u003eConditioning formula keeps hair soft and nourished.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAftercare \u0026amp; Maintenance Tips\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWash hair as infrequently as possible (1–2 times per week) to prolong colour.\u003c\/li\u003e\n\u003cli\u003eRinse with cool or cold water; hot water speeds up colour fading.\u003c\/li\u003e\n\u003cli\u003eUse sulfate-free, colour-safe shampoos and conditioners.\u003c\/li\u003e\n\u003cli\u003eMinimize heat styling to reduce fading.\u003c\/li\u003e\n\u003cli\u003eRefresh colour by mixing a small amount of dye with conditioner for a tinted treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Manic Panic","offers":[{"title":"After Midnight","offer_id":53655159636306,"sku":"MPC06","price":10.45,"currency_code":"GBP","in_stock":false},{"title":"Atomic Turquoise","offer_id":53617368334674,"sku":"MPC07","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Bad Boy Blue","offer_id":53617368367442,"sku":"MPC08","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Blue Moon","offer_id":53617368400210,"sku":"MPC09","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Blue Steel","offer_id":53617368432978,"sku":"MPC10","price":10.45,"currency_code":"GBP","in_stock":true},{"title":"Cleo 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For best results, apply the shampoo on wet hair and leave it for up to 5 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e• Ideal product for color-treated hair\u003c\/p\u003e\u003cp\u003e• Neutralizes brassy warmth\u003c\/p\u003e\u003cp\u003e• Adds brightness on white and grey hair\u003c\/p\u003e\u003cp\u003e• Brightens highlights on blondes\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"1000ml","offer_id":53617413914962,"sku":"MATX11","price":21.95,"currency_code":"GBP","in_stock":false},{"title":"300ml","offer_id":53617413947730,"sku":"MATX10","price":10.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_matrix_total_results_color_obsessed_so_silver_1000ml_74a0dfe85d.jpg?v=1780316545"},{"product_id":"matrix-total-results-so-silver-mask","title":"Matrix Total Results So Silver Mask","description":"\u003cp\u003eIt is a great solution for treating hair and leaving it bright and beautiful while releasing unwanted yellow tones form the blonde hair. It further adds stunning silver tones to platinum hair while turning your grey hair into silver to give it a beautiful look. The remarkable conditioning treatment will help you to make your hair feeling extremely silky and smooth. The progressive technology of Matrix Total Results So Silver Mask also helps to change your hair into the desired effect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeaves cool finish\u003c\/li\u003e\n\u003cli\u003eEnhances blonde and grey colours\u003c\/li\u003e\n\u003cli\u003eDeep conditioning treatment\u003c\/li\u003e\n\u003cli\u003eRepairs damages form coloured hair\u003c\/li\u003e\n\u003cli\u003eRemoves brassiness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":53617414766930,"sku":"MATX14","price":16.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_matrix_total_results_so_silver_mask_a2e56dcba4.jpg?v=1780316545"},{"product_id":"provoke-hair-colour-remover-kit-max-strength","title":"ProVoke Hair Colour Remover Kit Max Strength","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Detail:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eProVoke Hair Colour Remover Kit – Max Strength \u003c\/strong\u003eis designed to effectively remove unwanted permanent and semi-permanent hair colour. Its powerful formula works to reduce or eliminate artificial colour pigments while helping maintain the natural condition of the hair. Suitable for home use, this kit provides reliable results when correcting or changing hair colour.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand: \u003c\/strong\u003eProVoke\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type: \u003c\/strong\u003eHair Colour Remover Kit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength: \u003c\/strong\u003eMax Strength\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For: \u003c\/strong\u003eRemoval of permanent and semi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use: \u003c\/strong\u003eHair colour correction and colour removal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded Components: \u003c\/strong\u003eColour remover sachets, activator, instructions (varies by packaging)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging: \u003c\/strong\u003eComplete hair colour remover kit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMax strength formula for effective colour removal\u003c\/li\u003e\n\u003cli\u003eHelps reduce unwanted artificial hair colour\u003c\/li\u003e\n\u003cli\u003eSuitable for home hair colour correction\u003c\/li\u003e\n\u003cli\u003eEasy-to-follow application process\u003c\/li\u003e\n\u003cli\u003eTrusted brand for colour care solutions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRemoves or significantly reduces hair colour buildup\u003c\/li\u003e\n\u003cli\u003eAllows flexibility for recolouring hair\u003c\/li\u003e\n\u003cli\u003eHelps correct colour mistakes\u003c\/li\u003e\n\u003cli\u003eSupports even colour removal results\u003c\/li\u003e\n\u003cli\u003eConvenient kit for at-home use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ProVoke","offers":[{"title":"Extra Strength","offer_id":53617415586130,"sku":"PROVOKE01","price":6.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Pro_Voke_Hair_Colour_Remover_Kit_Max_Strength_e268ecb9ce_RTGnxQEnN.jpg?v=1780316524"},{"product_id":"truzone-cream-peroxide-12-40-vol","title":"Truzone Cream Peroxide 12% 40 Vol","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Detail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eTruzone Cream Peroxide 12% (40 Vol) – 250 ml \u003c\/strong\u003eis a professional-strength cream developer formulated to activate hair color and lightening products effectively. 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The product is simple to use and is of exceptional quality, designed particularly to improve mix ability. This superior cream developer creates application smoother with enhanced product texture. \u003cbr\u003e\n\u003cbr\u003e\nKey Features:\u003cbr\u003e\n• Exceptional results with all permanent tints and powder bleaches\u003cbr\u003e\n• Superior mix ability\u003cbr\u003e\n• Great quality\u003cbr\u003e\n• Simple to use\u003cbr\u003e\n• Smooth application\u003cbr\u003e\n• Perfected product texture\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617426301266,"sku":"TRZ02","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617426334034,"sku":"TRZ01","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_1_2_1_67f322d683_U82D0x3Fil.jpg?v=1780316526"},{"product_id":"truzone-cream-peroxide-6-20-vol","title":"Truzone Cream Peroxide 6% 20 Vol","description":"\u003cp\u003e\u003cstrong\u003eTruzone Cream Peroxide 6% 20 Vol\u003c\/strong\u003e gives excellent results with permanent tints and bleaches. The product is simple to use and is of exceptional quality, designed particularly to improve mix ability. This superior cream developer creates an application smoother with enhanced product texture. Friendly and reliable, this incredible affordability \u0026amp; ideal peroxide will always ensure a longer life for your client’s hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExceptional results with all permanent tints and powder bleaches\u003c\/li\u003e\n\u003cli\u003eSuperior mix ability\u003c\/li\u003e\n\u003cli\u003eEnhances hair treatments \u0026amp; excellent quality\u003c\/li\u003e\n\u003cli\u003eTruzone Cream Peroxide 6% 20 Vol is simple to use\u003c\/li\u003e\n\u003cli\u003eSmooth application\u003c\/li\u003e\n\u003cli\u003ePerfected product texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617427841362,"sku":"TRZ04","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617427874130,"sku":"TRZ03","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_2_2_1_f1883796ae_yrnkSZlZ4.jpg?v=1780316526"},{"product_id":"truzone-cream-peroxide-9-30-vol","title":"Truzone Cream Peroxide 9% 30 Vol","description":"\u003cp\u003e\u003cstrong\u003eProduct Detail\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTruzone Cream Peroxide 9% (30 Vol) \u003c\/strong\u003eis a professional-strength cream developer designed to activate hair color and lightening products effectively. Its smooth, creamy consistency allows for even mixing and application, delivering reliable lift and consistent color results. Ideal for salon use or experienced at-home users.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e• Brand: \u003c\/strong\u003eTruzone\u003cbr\u003e\u003cstrong\u003e• Product Type: \u003c\/strong\u003eCream Peroxide \/ Developer\u003cbr\u003e\u003cstrong\u003e• Strength: \u003c\/strong\u003e9% (30 Volume)\u003cbr\u003e\u003cstrong\u003e• Net Volume: \u003c\/strong\u003eAvailable in standard salon sizes\u003cbr\u003e\u003cstrong\u003e• Texture: \u003c\/strong\u003eThick, creamy developer\u003cbr\u003e\u003cstrong\u003e• Suitable For: \u003c\/strong\u003eProfessional or experienced users\u003cbr\u003e\u003cstrong\u003e• Hair Concerns: \u003c\/strong\u003eHair lightening, color lifting, gray coverage\u003cbr\u003e\u003cstrong\u003e• Recommended Use: \u003c\/strong\u003eMixing with hair color or bleaching products\u003cbr\u003e\u003cstrong\u003e• Packaging: \u003c\/strong\u003eBottle\u003cbr\u003e\u003cstrong\u003e• Active Ingredient: \u003c\/strong\u003eHydrogen peroxide (9%)\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e• Provides strong, controlled lift for hair coloring\u003cbr\u003e• Creamy texture ensures easy mixing and smooth application\u003cbr\u003e• Supports even and consistent color development\u003cbr\u003e• Professional-quality formula\u003cbr\u003e• Compatible with most hair dyes and lighteners\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e• Helps achieve brighter, more vibrant color results\u003cbr\u003e• Allows precise application with minimal dripping\u003cbr\u003e• Ensures consistent processing and lift\u003cbr\u003e• Ideal for high-lift coloring and lightening techniques\u003cbr\u003e• Delivers salon-quality performance\u003c\/p\u003e","brand":"Truzone","offers":[{"title":"1000ml","offer_id":53617429250386,"sku":"TRZ06","price":3.45,"currency_code":"GBP","in_stock":false},{"title":"250ml","offer_id":53617429283154,"sku":"TRZ05","price":2.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_TRUZONE_3_2_1_f04df074d3_wKmEwyr6UZ.jpg?v=1780316527"},{"product_id":"truzone-trulites-dust-free-hi-lift-powder-bleach","title":"Truzone Trulites Dust Free Hi-lift Powder Bleach","description":"\u003cp\u003e\u003cstrong\u003eTruzone Trulites Dust Free Hi-lift Powder Bleach - 500g \u003c\/strong\u003eis fast colour lifting bleach. This is a versatile, dust-free bleaching powder that you can use with any strength of the cream developer. For best results, use the ones mentioned on the table of the tub. If you want professional-like results at home or salon, this product is the one to choose from. 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Our environment can leave behind elements or minerals that leave our hair looking dull and lifeless. Our masque will strip that away and leave you with healthy, toned blonde hair that’s full of shine. 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It doesn’t discriminate either, so whether you were born with this color or paid for it – this a product you need. While stripping the dirt and oil that dulls your hair, it restores your pH levels and removes the brass. 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testing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\" style=\"width:438.85pt;\"\u003e\u003ctable style=\"border:1.0pt solid windowtext;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.0pt;vertical-align:top;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.0pt;vertical-align:top;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eGloves, mixing bowl, spatula, tint brush, bleach, peroxide, instructions\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Sachets\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e2 x 25g\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePeroxide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e100ml Cream Peroxide 30 Vol (9%)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:12.7pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eMixing bowl, spatula, tint brush, gloves\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eInstructions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eMultilingual, step-by-step\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMaximum Lift\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1.0pt solid windowtext;height:13.4pt;padding:6.85pt 6.0pt;vertical-align:bottom;\"\u003e\u003cspan style=\"color:black;\"\u003eUp to 6+ levels\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Kit?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe kit simplifies at-home bleaching with professional-grade tools and clear instructions, reducing the risk of uneven application or excessive damage. The formula is designed to prepare hair for maximum color vibrancy while being gentle on strands and scalp.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCrazy Color Bleaching Kit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDisposable gloves\u003c\/li\u003e\n\u003cli\u003eMixing bowl\u003c\/li\u003e\n\u003cli\u003eSpatula\u003c\/li\u003e\n\u003cli\u003eTint brush\u003c\/li\u003e\n\u003cli\u003e2 x Bleach sachets\u003c\/li\u003e\n\u003cli\u003e30 volume cream peroxide, 100ml\u003c\/li\u003e\n\u003cli\u003eInstruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crazy Color","offers":[{"title":"Default Title","offer_id":53617477091666,"sku":"CRAZY42","price":6.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_CRAZY_COLOUR_BLEACHING_KIT_ec4bbe2935.jpg?v=1780316549"},{"product_id":"crazy-color-pastel-spray","title":"Crazy Color Pastel Spray","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis ready-to-use spray delivers an instant burst of pastel pigment, perfect for those seeking fun and easy color changes without long-term dyeing. It’s ammonia and peroxide free, gentle on hair, and washes out in just 1–3 cleanses.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly adds pastel colors to very light blonde hair with easy application.\u003c\/li\u003e\n\u003cli\u003eTemporary formula lasts 1–3 washes and is free from ammonia, peroxide, PPD, sulphates, gluten, and parabens.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, cruelty-free, and made in the UK.\u003c\/li\u003e\n\u003cli\u003eWide shade range: Bubblegum, Graphite, Lavender, Marshmallow, and Peachy Coral.\u003c\/li\u003e\n\u003cli\u003eReady to use, with no mixing required; adds color without staining or heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable width=\"622\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e250ml per spray bottle\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eColor Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eBubblegum, Graphite, Lavender, Marshmallow, Peachy Coral\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eBase Hair Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eBest results on level 9–10 blonde hair\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eLasts\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e1–3 washes\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eScent\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eStrawberry scented\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eFree From\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eAmmonia, peroxide, PPD, sulphates, gluten, parabens\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cstrong\u003eVegan\/Cruelty-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eYes\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCrazy Color Pastel Spray is perfect for anyone wanting to experiment with color without a long-term commitment. The gentle formula protects hair while delivering vibrant, pastel shades easily and quickly. Its temporary nature means effortless removal, so it’s ideal for short-lived styles or trying out new looks before going semi-permanent.\u003c\/p\u003e","brand":"Crazy Color","offers":[{"title":"250ml \/ Bubblegum","offer_id":53617477976402,"sku":"CRAZY53","price":5.45,"currency_code":"GBP","in_stock":true},{"title":"250ml \/ Graphite","offer_id":53644212011346,"sku":"CRAZY54","price":5.45,"currency_code":"GBP","in_stock":true},{"title":"250ml \/ Lavender","offer_id":53644212044114,"sku":"CRAZY52","price":5.45,"currency_code":"GBP","in_stock":true},{"title":"250ml \/ Marshmallow","offer_id":53644212076882,"sku":"CRAZY50","price":5.45,"currency_code":"GBP","in_stock":false},{"title":"250ml \/ Peachy Coral","offer_id":53644212109650,"sku":"CRAZY51","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/small_Crazy_Color_Pastel_Spray_Bubblegum_b0d761a48a.png?v=1780316549"},{"product_id":"crazy-color-semi-permanent-hair-color-cream","title":"Crazy Color Semi Permanent Hair Color Cream","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eCrazy Color’s Violette \u003c\/strong\u003eis a semi-permanent hair colour cream that gives a deep purple \/ violet shade — a bold, saturated purple with a subtle blue undertone. It uses a ready-to-apply formula (no peroxide or developer needed) and is enriched with natural oils to help condition and hydrate hair while colouring. It’s ideal for a temporary or short-term dramatic look, as the dye gradually washes out.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, saturated violet tone — \u003c\/strong\u003edeep purple with a hint of blue undertone, giving vivid and dramatic colour on light hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-permanent \u0026amp; no peroxide required — \u003c\/strong\u003egentle on hair compared to permanent dyes; you can apply directly without mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning, hydrating formula — \u003c\/strong\u003econtains oils like sunflower, raspberry seed, and avocado oil to keep hair moisturized and minimize dryness or damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, cruelty-free and free from harsh chemicals — \u003c\/strong\u003eno ammonia or oxidizing agents, making it a more scalp- and hair-friendly option.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemporary \u0026amp; flexible colour — \u003c\/strong\u003eideal for experimenting or changing style frequently; hair returns closer to base colour after a number of washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixable with other shades — \u003c\/strong\u003ecan combine Violette with other colours to create custom purples or adjust depth\/intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eSemi-permanent hair colour cream\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eShade name \/ number\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eViolette (often No. 43)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBottle volume\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e100 ml\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFormula\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDirect-apply, no peroxide \/ developer needed\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey nourishing ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eSunflower seed oil, Raspberry seed oil, Avocado oil\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eApprox. 10–12 washes (depending on hair type, porosity, and aftercare)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSafety \/ Chemistry\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAmmonia-free, PPD-free \/ oxidant-free; cruelty-free, vegan-friendly\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eHair Types \u0026amp; Recommended Usage\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBest suited for:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHair that’s pre-lightened or bleached (light blonde base) for the most vibrant, true violet result.\u003c\/li\u003e\n\u003cli\u003eLight brown hair may also take the shade, though results may be more subtle or less vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eOn dark \/ non-lightened hair:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe violet may appear muted, deeper, or may not show as intended.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eRecommended usage:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply on clean, towel-dried or slightly damp hair for even coverage.\u003c\/li\u003e\n\u003cli\u003eUse gloves, and apply in sections from roots to ends for full saturation.\u003c\/li\u003e\n\u003cli\u003eLeave colour on for 15–30 minutes depending on hair condition and porosity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose Violette\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGives a vivid, bold purple hair colour — perfect for creative styling or making a fashion statement.\u003c\/li\u003e\n\u003cli\u003eSemi-permanent and peroxide-free, gentler than permanent dyes.\u003c\/li\u003e\n\u003cli\u003eConditioning oils help nourish hair while colouring.\u003c\/li\u003e\n\u003cli\u003eFlexible: mix with other shades or wash out after several washes.\u003c\/li\u003e\n\u003cli\u003eIdeal for those who like to experiment with hair colours frequently.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMaintenance \u0026amp; Aftercare Tips\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse a colour-safe, sulfate-free shampoo and conditioner to preserve the violet hue.\u003c\/li\u003e\n\u003cli\u003eWash hair less frequently to slow down colour fading.\u003c\/li\u003e\n\u003cli\u003eRinse with cool or lukewarm water to prevent colour washout.\u003c\/li\u003e\n\u003cli\u003eApply deep-conditioning masks or treatments regularly, especially if hair was bleached.\u003c\/li\u003e\n\u003cli\u003eMinimize heat styling, chemical treatments, and sun exposure to prevent fading and dryness.\u003c\/li\u003e\n\u003cli\u003eTo refresh colour, re-apply violet or mix with conditioner for faded sections.\u003c\/li\u003e\n\u003cli\u003eAlways do a patch test and strand test before full application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eRealistic Expectations \u0026amp; Caveats\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour fades over washes — typically 10–12 washes depending on hair type and aftercare.\u003c\/li\u003e\n\u003cli\u003eOn non-lightened or dark hair, results may be muted or deeper than expected.\u003c\/li\u003e\n\u003cli\u003eFinal shade depends on hair base colour, porosity, and condition.\u003c\/li\u003e\n\u003cli\u003eBleached hair requires extra care and conditioning.\u003c\/li\u003e\n\u003cli\u003eLong or thick hair may require more than one bottle for even coverage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crazy Color","offers":[{"title":"Anarchy Uv","offer_id":53617484595538,"sku":"CRAZY36","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Aubergine","offer_id":53617484628306,"sku":"CRAZY12","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":53617484661074,"sku":"CRAZY13","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Blue Jade","offer_id":53617484693842,"sku":"CRAZY03","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Bordeaux","offer_id":53617484726610,"sku":"CRAZY11","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Bubblegum 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Green","offer_id":53617485480274,"sku":"CRAZY15","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Pinkissimo","offer_id":53617485513042,"sku":"CRAZY25","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Platinum","offer_id":53617485545810,"sku":"CRAZY28","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Rebel Uv","offer_id":53617485578578,"sku":"CRAZY34","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Rose Gold","offer_id":53617485611346,"sku":"CRAZY40","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Ruby Rouge","offer_id":53617485644114,"sku":"CRAZY02","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Sapphire","offer_id":53617485676882,"sku":"CRAZY39","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":53617485709650,"sku":"CRAZY29","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue","offer_id":53617485742418,"sku":"CRAZY18","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Slate","offer_id":53617485775186,"sku":"CRAZY38","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Toxic Uv","offer_id":53617485807954,"sku":"CRAZY33","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Vermillion Red","offer_id":53617485840722,"sku":"CRAZY08","price":4.15,"currency_code":"GBP","in_stock":true},{"title":"Violette","offer_id":53617485873490,"sku":"CRAZY23","price":4.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/small_Crazy_Color_Semi_Permanent_Hair_Color_Cream_Anarchy_Uv_1a7d9e9e87.png?v=1780316554"},{"product_id":"crazy-colour-back-to-base-hair-colour-remover","title":"Crazy Colour Back To Base Hair Colour Remover","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eCrazy Color Back To Base Hair Colour Remover \u003c\/strong\u003eis a salon-grade formula designed to gently and effectively remove semi-permanent and direct dye hair colors. Ideal for prepping your hair for a fresh color change, this powder remover lifts out bold shades from the Crazy Color range — such as pinks, blues, purples, and reds — bringing hair back to a clean base. It can also help take you closer to your original blonde if you’ve pre-lightened before applying color. Quick, easy, and less damaging than harsh color strippers, Back To Base puts you in full control of your color journey.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemoves Semi-Permanent Colour: \u003c\/strong\u003eEffectively lifts Crazy Color and other direct dyes from hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepares Hair for Re-Coloring: \u003c\/strong\u003eIdeal for starting fresh or switching shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Powder Formula: \u003c\/strong\u003eLess damaging than traditional color removers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Acting Results: \u003c\/strong\u003eWorks in as little as 30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Strength: \u003c\/strong\u003eCan be mixed with developer (10, 20, or 30 vol) depending on hair needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free: \u003c\/strong\u003eContains no animal-derived ingredients or testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Results at Home: \u003c\/strong\u003eSalon-quality formula made for DIY use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type: \u003c\/strong\u003eSemi-permanent hair color remover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm: \u003c\/strong\u003ePowder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight: \u003c\/strong\u003e45g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication Time: \u003c\/strong\u003e30 minutes (depending on desired lift)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible With: \u003c\/strong\u003eSemi-permanent, direct dyes (especially Crazy Color shades)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Required: \u003c\/strong\u003eMix with 10, 20, or 30 volume cream developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eSuitable for pre-lightened, bleached, or dyed hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From: \u003c\/strong\u003eAmmonia, parabens, animal products\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf Life: \u003c\/strong\u003e2 years from manufacture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eSwitching up your hair color should be easy — and Crazy Color Back To Base makes it possible without harsh chemical damage. Whether you're correcting a color mishap or just ready for something new, this remover gives you a clean slate. It’s specifically formulated to work with Crazy Color’s semi-permanent dyes and other direct colors, so you can lift vibrant tones with confidence and control. It's the essential first step in any color transformation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crazy Color","offers":[{"title":"45g","offer_id":53617487937874,"sku":"CRAZY43","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Crazy_Colour_Back_To_Base_Hair_Colour_Remover_45g_07f6a5e5ff.jpg?v=1780316554"},{"product_id":"olaplex-no-4p-blonde-enhancer-toning-shampoo","title":"Olaplex No. 4P Blonde Enhancer Toning Shampoo","description":"\u003cp\u003eThe\u003cstrong\u003e Olaplex No. 4P Blonde Enhancer Toning Shampoo - 250ml\u003c\/strong\u003e is an extremely concentrated purple shampoo. This shampoo deep cleans your hair, tones it and also repairs it. It gives the coloured the much-needed hydration which reduces brassiness and makes your hair more lustrous, soft and beautiful. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMade for blonde hair, lightened and grey hair\u003c\/li\u003e\n\u003cli\u003eAdds hydration\u003c\/li\u003e\n\u003cli\u003eBalances the yellow tones\u003c\/li\u003e\n\u003cli\u003eMakes hair 3x Brighter\u003c\/li\u003e\n\u003cli\u003eSulfate-Free\u003c\/li\u003e\n\u003cli\u003eCan be used daily\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"250ml","offer_id":53617494393170,"sku":"OLA12","price":25.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_OLAPLEX_9_1_1_c164c715ff_EZtgJ2l52I.jpg?v=1780316547"},{"product_id":"directions-hair-lightening-bleach","title":"Directions Hair Lightening Bleach","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Bleach \u003c\/strong\u003eis a powder bleach formulated to lift (lighten) hair color when mixed with a cream peroxide developer (e.g. 6 %, 9 %, 12 % depending on desired lift). \u003c\/p\u003e\u003cp\u003eIt is marketed as a “salon‑sized” bleach powder (400 g) that works in conjunction with Directions’ cream peroxide to achieve effective, salon‑quality bleaching. \u003c\/p\u003e\u003cp\u003eIt’s typically used when you want to lighten hair (for instance, prior to applying vivid \/ pastel colors) or to correct or remove pigments. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit \/ Use\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDust‑free, blue‑tinged powder\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eLess airborne particles, better for controlled mixing, the blue tint helps counteract yellow\/orange tones during lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eLarge 400 g size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEnough for multiple uses, suitable for full head bleaching if needed. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional grade formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eContains persulfates and alkalizing agents for effective lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCombines with Directions cream peroxide\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eYou mix with their peroxide to activate the bleaching process. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eThe formula includes components (e.g. guar gum, paraffinum liquidum) to improve consistency and dampen harshness. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eNet Weight \/ Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e400 g powder bleach \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003ePotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Guar Gum (Cyamopsis Tetragonoloba Gum), Paraffinum Liquidum, Starch, Silica, EDTA, CI 77007 (blue pigment) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eBleach powder (to be mixed with peroxide developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eMix With\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (6 %, 9 %, 12 %) depending on desired lift \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eRecommended Developer Strengths\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCommonly used with 30 vol (9 %) or 40 vol (12 %) peroxide for stronger lift. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, or eyelashes; avoid on irritated scalp; conduct patch \/ strand tests; not suitable for hair treated with metallic dyes or certain chemical treatments. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eAge Restriction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on persons under 16 years old. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting potential — \u003c\/strong\u003eAs a strong bleaching powder, it can achieve significant lift when combined with appropriate developer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood value — \u003c\/strong\u003eThe 400 g size is generous and suitable for multiple applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue‑based formula — \u003c\/strong\u003eThe blue tint helps neutralize unwanted brassiness during lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand consistency — \u003c\/strong\u003eIt integrates with the Directions \/ La Riche product line (developer, toners, colour) for a cohesive system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support — \u003c\/strong\u003eThe formula includes agents that help maintain consistency and reduce harshness on hair structure.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"400ml","offer_id":53617503568210,"sku":"DIRC58","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Bleach_400ml_5690bc7d43_dYt5x7E8N.jpg?v=1780316546"},{"product_id":"directions-hair-lightening-kit-30-volume","title":"Directions Hair Lightening Kit 30 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 30 Volume (9%) \u003c\/strong\u003eis a comprehensive bleaching kit intended to lift (lighten) hair while providing some conditioning support. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is engineered to give users a do‑it‑yourself lightening option, especially when preparing hair for bold or pastel colours. It includes the necessary components to mix, apply, and care for hair during the lightening process. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAll‑in‑one kit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eContains everything needed to bleach hair (bleach powder, peroxide cream, shampoo, applicator, gloves, tray, cap) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003e30 Volume \/ 9% Cream Peroxide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eProvides moderate lift with less risk of damage compared to higher volumes \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eConditioning additives\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe bleach powder is formulated with added conditioning agents to help maintain moisture during the lightening process \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eVegan‑friendly \u0026amp; cruelty‑free (typically)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eAligned with many of the Directions \/ La Riche product line claims (depending on region) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003ePortable \/ compact size\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eThe kit is sized for one full head use, suitable for home or travel bleaching sessions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKit Size \/ Components\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e30 Vol kit includes: \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 bottle of 30 Vol (9%) Cream Peroxide, 75 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of bleaching powder, 25 g \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 sachet of Moisturising Shampoo, 10 ml \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 instruction leaflet \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 pair of medium plastic gloves \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 mixing tray \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 applicator \/ tint brush \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• 1 development cap \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e30 Volume (9%) cream peroxide \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eDust‑free \/ blue tinted powder (to help counteract brassy tones) in many formulations of Directions lightening products \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \u0026amp; Usage Limits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\n\u003cspan style=\"color:black;\"\u003e• Not for use on skin, eyebrows, or eyelashes \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for persons under 16 \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Not for use on recently permed or tinted hair \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Always perform patch \u0026amp; strand tests \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Do not use on an irritated or broken scalp \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:black;\"\u003e• Single application kit; for longer\/thicker hair may require more than one kit \u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience: \u003c\/strong\u003eYou don’t need to source individual bleach powder, developer, and tools — it’s all packaged together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced lift vs damage: \u003c\/strong\u003eThe 30 Vol strength offers a middle ground — significant lightening potential with less risk than 40 Vol in many scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture support: \u003c\/strong\u003eThe inclusion of conditioning additives and a moisturizing shampoo helps reduce brittleness and damage during processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted line: \u003c\/strong\u003eIt’s part of the Directions \/ La Riche line, making it compatible in approach and philosophy with their colour products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood for first‑time or at-home users: \u003c\/strong\u003eThe kit format, instructions, and included gear make it more accessible for non‑professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 x 30 Volume (9%) Cream Peroxide (75ml)\u003c\/li\u003e\n\u003cli\u003e1 x Powder Bleach Sachet (25g)\u003c\/li\u003e\n\u003cli\u003e1 x Moisturising Shampoo Sachet (10ml)\u003c\/li\u003e\n\u003cli\u003e1 x Instructions Sheet\u003c\/li\u003e\n\u003cli\u003e1 x Gloves in Medium Size\u003c\/li\u003e\n\u003cli\u003e1 x Product Mixing Tray\u003c\/li\u003e\n\u003cli\u003e1 x Tint\/Application Brush\u003c\/li\u003e\n\u003cli\u003e1 x Development Cap\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617504485714,"sku":"DIRC53","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_30_Volume_45280482f9.jpg?v=1780316546"},{"product_id":"joico-k-pak-colour-therapy-luster-lock-glossing-oil","title":"Joico K-pak Colour Therapy Luster Lock Glossing Oil","description":"\u003cp\u003eTo save the vibrancy and brightness of the hair colour, use \u003cstrong\u003eJoico K-Pak Colour Therapy Lustre Lock Glossing Oil\u003c\/strong\u003e. It comes with a great blend of nourishing and thickening oils to deliver instant glow and wow-factor to your mane. Enhance the colour vibrancy and stare-worthy shine with this amazing glossing oil. The formula super light for fine hair and still nourishing enough to enhance hair thickness. Provide your hair with powerful protection to ensure a brilliant glow in the hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSave the vibrancy of coloured hair\u003c\/li\u003e\n\u003cli\u003eEnhances hair thickness\u003c\/li\u003e\n\u003cli\u003eThe super-light formula for fine hair\u003c\/li\u003e\n\u003cli\u003eIncludes nourishing and thickening oils\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"63ml","offer_id":53617505075538,"sku":"JOI43","price":14.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/large_JOICO_54_1_1_3b549c5455_-3XU31S7C.jpg?v=1780316538"},{"product_id":"directions-hair-lightening-kit-40-volume","title":"Directions Hair Lightening Kit 40 Volume","description":"\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThe \u003cstrong\u003eDirections Hair Lightening Kit – 40 Volume \u003c\/strong\u003eis a complete bleaching kit from the Directions \/ La Riche line, designed for higher lift (stronger lightening). \u003c\/span\u003e\u003ca href=\"https:\/\/www.directionshaircolour.co.uk\/hair-lightening\/hair-lightening-kit-40-volume?utm_source=chatgpt.com\"\u003eDirections Hair Colour+1\u003c\/a\u003e\u003cspan style=\"color:black;\"\u003e The “40 Volume” denotes a 12% cream peroxide strength, which provides more aggressive lifting compared to lower volumes. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003eThis kit is meant to lighten hair sufficiently so that it can later accept vivid, pastel, or otherwise light shades. It is typically used when more lift (i.e. more levels of lightening) is required. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll‑in‑one kit: \u003c\/strong\u003eIncludes cream peroxide, bleach powder, moisturizing shampoo, gloves, mixing tray, applicator brush, cap, and instructions. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh lifting power: \u003c\/strong\u003e12% (40 Vol) peroxide allows stronger lightening than 30 Vol (9%) kits. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning support included: \u003c\/strong\u003eThe kit includes a moisturizing shampoo to help reduce damage \/ dryness post-bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenience \u0026amp; compatibility: \u003c\/strong\u003eDesigned to work in harmony with other Directions \/ La Riche products (e.g. dyes, toners) for a uniform system.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle application size: \u003c\/strong\u003eGood for one full or partial bleaching session depending on hair length \/ thickness. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eSpec\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eDeveloper \/ Peroxide Strength\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e40 Vol (12 %) cream peroxide (75 ml) \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eBleach Powder\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e25 g sachet of powder bleach \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eMoisturizing Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e10 ml sachet included for post‑bleach care \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eAccessories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eGloves, mixing tray, applicator brush, development cap, instructions \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eOne-time bleaching \/ lightening kit \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWarnings \/ Safety\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cspan style=\"color:black;\"\u003eNot for hair that’s been previously bleached, colored with metallic dyes, or on irritated scalp. Not recommended for under‑16, etc. \u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:black;\"\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen your hair is relatively dark and you need more lift than a 30 Vol kit can provide, the 40 Vol version gives stronger lightening potential.\u003c\/li\u003e\n\u003cli\u003eThe kit format ensures you have all necessary tools and aftercare materials in one package—no need to source extras.\u003c\/li\u003e\n\u003cli\u003eIts conditioning features help mitigate—but not eliminate—the stress and dryness that comes with bleaching.\u003c\/li\u003e\n\u003cli\u003eBecause it belongs to the same brand line as your dyes \/ toners (if you use Directions \/ La Riche), color results and compatibility tend to align better.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKit Contains:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e1 x 40 Volume (12%) Cream Peroxide (75ml)\u003c\/p\u003e\u003cp\u003e• 1 x Powder Bleach Sachet (25g)\u003c\/p\u003e\u003cp\u003e• 1 x Moisturising Shampoo Sachet (10ml)\u003c\/p\u003e\u003cp\u003e• 1 x Instruction sheet\u003c\/p\u003e\u003cp\u003e• 1 x Gloves in medium size\u003c\/p\u003e\u003cp\u003e• 1 x Product Mixing Tray\u003c\/p\u003e\u003cp\u003e• 1 x Tint\/Application Brush\u003c\/p\u003e\u003cp\u003e• 1 x Development Cap\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":53617505370450,"sku":"DIRC54","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/thumbnail_Directions_Hair_Lightening_Kit_40_Volume_0dac75d0b3.jpg?v=1780316547"},{"product_id":"joico-k-pak-colour-therapy-luster-lock-multi-perfector-spray","title":"Joico K-pak Colour Therapy Luster Lock Multi Perfector Spray","description":"\u003cp\u003e\u003cstrong\u003eJoico K-Pak Colour Therapy Luster Lock Multi-Perfector Daily Shine and Protect Spray\u003c\/strong\u003e is infused with exotic oils with a unique, damage control formula that protects your gorgeous hair colour. It is a dual-phase formula that nourishes your hair deeply. The spray strengthens your hair and protects your hair from harmful heat damage while styling your hair. It reduces frizz, repairs split ends, and locks in the vibrancy of hair colour. It is a wonder spray that allows hassle-free combing as it removes tangles from your hair. This protect spray has a creamy formula that brings back the lost shine to your hair. The daily shine and protect spray are deeply enriched with Argan oil and Manketti oil that repairs your hair to the core. It smoothens your cuticles and strengthens even dry and brittle hair. Manketti Oil contains antioxidants and Vitamin E and conditioning polymers that make your hair healthy. It does not weigh down your hair as it creates a weightless shield against heat styling damage. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e• Locks in 89% of hair colour even after 10 shampoos \u003c\/p\u003e\u003cp\u003e• It makes your hair strands 2X stronger \u003c\/p\u003e\u003cp\u003e• Gives full UV and heat-styling protection \u003c\/p\u003e\u003cp\u003e• Repairs split ends \u003c\/p\u003e\u003cp\u003e• Conditions your hair \u003c\/p\u003e\u003cp\u003e• Smoothens your hair cuticles \u003c\/p\u003e\u003cp\u003e• De-tangles your hair\u003c\/p\u003e","brand":"Joico","offers":[{"title":"200ml","offer_id":53617505993042,"sku":"JOI42","price":12.95,"currency_code":"GBP","in_stock":false},{"title":"50ml","offer_id":53617506025810,"sku":"JOI41","price":6.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_joico_k_pak_color_therapy_luster_lock_multi_perfector_spray_200ml_3f6e594002.jpg?v=1780316538"},{"product_id":"directions-hair-lightening-peroxide-20-volume","title":"Directions Hair Lightening Peroxide 20 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 20 Volume (6 %) \u003c\/strong\u003eis a cream peroxide developer designed to be mixed with bleaching powder (such as Directions’ own bleach) to lift the hair during hair‑lightening \/ bleaching processes. \u003c\/p\u003e\u003cp\u003eIt is part of the “Lightening Peroxide” line from Directions, which includes variants in 20, 30, and 40 volumes for differing levels of lift. \u003c\/p\u003e\u003cp\u003eThis 20 Volume variant is milder compared to 30 Vol or 40 Vol, offering gentler lift and reduced risk of damage, making it suitable for more conservative bleaching or for hair that is vulnerable. \u003c\/p\u003e\u003cp\u003eIt is typically supplied in salon \/ professional size bottles (1 L) and intended to be used only when mixed with bleach powder, not used alone. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003e6 % \/ 20 Volume strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eProvides moderate lift (less aggressive) which helps reduce damage to hair during bleaching. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCream \/ stable formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eEasier to control during mixing and application (less runny than liquid peroxide) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatible pair to Directions bleach powders\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDesigned to work well with Directions Lightening Bleach for predictable results. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eConditioning agents \/ emollients included\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum help smooth and buffer hair during processing. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eProfessional \/ salon‑scale size (1 L)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eGood for frequent use and for mixing sufficient volume for large \/ full head bleaching jobs. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e20 Volume (6 %) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream peroxide (viscous \/ creamy consistency) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSize \/ Packaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L size (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eFunction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eOxidising agent \/ developer (to activate and support bleach) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eCompatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eMust be mixed with bleach powder (not used alone) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Use Restrictions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot to be used on irritated scalp, broken skin, persons under 16 years, when hair has metallic dyes or henna, etc. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentler lift — Because 20 Volume is milder, it's a safer option when you want to lessen damage, especially for hair that’s already somewhat fragile.\u003c\/li\u003e\n\u003cli\u003eBetter control — With a slower lift, you can monitor the bleaching process more carefully and reduce the risk of over-bleaching or breakage.\u003c\/li\u003e\n\u003cli\u003eCompatibility — It pairs well with the Directions lightening line (e.g. their bleach powders), giving more predictable results.\u003c\/li\u003e\n\u003cli\u003eLarger volume — The salon \/ professional size gives you more product to handle larger bleaching jobs (full head, highlights) without needing multiple smaller bottles.\u003c\/li\u003e\n\u003cli\u003eBuffer \/ support in formula — The inclusion of conditioning agents helps buffer the peroxide's harshness, providing a somewhat gentler environment for hair during processing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThat said, 20 Vol is not ideal when very strong lift is needed — for darker hair or deep lightening, stronger volumes (30 \/ 40 Vol) may be necessary, but at higher risk.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617506156882,"sku":"DIRC55","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_20_Volume_1000ml_5a3d3b2d4b_WiN1W85Wq.jpg?v=1780316547"},{"product_id":"directions-hair-lightening-peroxide-30-volume","title":"Directions Hair Lightening Peroxide 30 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 30 Volume (9 %) \u003c\/strong\u003eis a cream peroxide developer intended for hair bleaching and lightening tasks. It is designed to be mixed with a lightening \/ bleach powder (such as Directions’ own bleach) to activate lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eThe 30 Volume strength provides moderate to strong lift (depending on hair type, condition, and mixing ratio) while aiming to balance effectiveness and damage risk.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModerate Bleaching Strength\u003c\/strong\u003e\u003cbr\u003eAt 9% concentration, 30 Vol is often used when you need noticeable lift (several levels) without immediately resorting to very aggressive developers.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Formulation\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency gives better control over application, reducing drips compared to liquid peroxides.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Blue‑Tinted Bleach Powders\u003c\/strong\u003e\u003cbr\u003eIt’s meant to be paired with bleach powders (e.g. Directions’ Lightening Bleach) for effective lightening. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon \/ Professional Volume\u003c\/strong\u003e\u003cbr\u003eCommonly available in 1 L bottles (salon size) for full-head bleaching uses. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusion of Conditioning \/ Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe formula includes stabilizers and emollients (e.g. cetearyl alcohol, paraffinum liquidum) to buffer the peroxide and improve handling.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety \u0026amp; Product Warnings\u003c\/strong\u003e\u003cbr\u003eThe product page outlines cautions: avoid use on irritated scalp, broken skin, or hair previously treated with metallic dyes or henna. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e30 Volume = 9 % Hydrogen Peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑sized) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with bleach powder — not used standalone \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eNot for use on skin, eyebrows, eyelashes; perform patch \/ strand test; do not use on irritated scalp or broken skin; not for persons under age 16. \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Lift\u003c\/strong\u003e\u003cbr\u003e30 Vol offers a good middle ground — more lift than 20 Vol, but less aggressive than 40 Vol—making it suitable for many bleaching jobs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Application Control\u003c\/strong\u003e\u003cbr\u003eCream consistency gives more manageable handling, reducing drips and better coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Larger Quantity\u003c\/strong\u003e\u003cbr\u003eThe 1 L size is cost-effective for regular use or larger bleaching workloads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Compatibility\u003c\/strong\u003e\u003cbr\u003eBecause it’s from the same brand (Directions), you get better predictability when combining with their bleach powders, kits, toners, etc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuffering \u0026amp; Supportive Ingredients\u003c\/strong\u003e\u003cbr\u003eThe inclusion of emollients may reduce harshness \/ improve resilience compared to pure peroxide.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, note that 30 Vol is stronger and faster-acting than lower volumes. If your hair is fragile, over-processed, or brittle, caution is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eProduct warnings:\u003c\/strong\u003e\u003cbr\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617507402066,"sku":"DIRC56","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_30_Volume_1000ml_1b90349ca1_7ThNJ8nyk.jpg?v=1780316548"},{"product_id":"directions-hair-lightening-peroxide-40-volume","title":"Directions Hair Lightening Peroxide 40 Volume","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections Hair Lightening Peroxide 40 Volume \u003c\/strong\u003eis a cream peroxide developer (12 %) designed for use in hair lightening \/ bleaching applications. It is formulated to be mixed with a bleach powder (such as the Directions Lightening Bleach) to activate the lifting of natural hair pigment. \u003c\/p\u003e\u003cp\u003eIt is generally sold in 1 L (salon-size) bottles for professional or at-home bleaching use. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Lifting Potential\u003c\/strong\u003e\u003cbr\u003e40 Volume (12 %) is a strong developer, capable of lifting hair several levels (depending on hair type and condition) when combined with quality bleach. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream \/ Viscous Formula\u003c\/strong\u003e\u003cbr\u003eThe creamy consistency helps maintain better control during mixing and application (less dripping than liquid developers). \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility with Directions Bleach\u003c\/strong\u003e\u003cbr\u003eDesigned to work smoothly with Directions \/ La Riche bleach powders for better predictability in results.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains Stabilizers \/ Emollients\u003c\/strong\u003e\u003cbr\u003eIngredients like Cetearyl Alcohol, Paraffinum Liquidum, and other supporting compounds are included to help buffer the peroxide and improve handling. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional \/ Large Volume Packaging\u003c\/strong\u003e\u003cbr\u003eThe 1 L size makes it suitable for repeated full‑head bleaching sessions or salon use. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure class=\"table\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDetail\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eDeveloper Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e40 Volume = 12 % hydrogen peroxide \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eCream \/ viscous peroxide cream \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eTypical Package\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e1 L (salon‑size) \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eAqua, Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eTo be mixed with a bleach powder; not to be used alone on hair \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:.75pt;\"\u003e\u003cstrong\u003eWarnings \/ Precautions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:.75pt;\"\u003eDo not use on irritated scalp; perform patch \/ strand tests; not for use on skin, eyebrows, eyelashes; avoid use during pregnancy; not for persons under 16 years old; excessive use or overprocessing can cause damage \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/figure\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Choose This Product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrong Lift Requirement: If your hair is very dark or you need multiple levels of lightening in one session, 40 Vol offers more aggressive lift potential.\u003c\/li\u003e\n\u003cli\u003eControl \u0026amp; Consistency: The cream form provides better mixing control and reduces run-off during application.\u003c\/li\u003e\n\u003cli\u003eScalable \/ Salon Use: The large 1 L size suits frequent or large-area bleaching tasks.\u003c\/li\u003e\n\u003cli\u003eSystem Compatibility: It works well within the Directions \/ La Riche product ecosystem, making color prediction easier when combining with their bleach \u0026amp; toner products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHowever, given its strength, it is riskier on fragile, previously processed, or very fine hair. Extra care is needed.\u003c\/p\u003e\u003ch3\u003e \u003c\/h3\u003e\u003ch3\u003eProduct warnings:\u003c\/h3\u003e\u003cp\u003eBefore lightening please take note:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your hair has been previously bleached, lightened, spray lightened, or coloured using metallic salt based products or henna, do not use this product.\u003c\/li\u003e\n\u003cli\u003eFurthermore if you have bleached, tinted or permed your hair recently, this product may not be suitable for further lightening. Please contact us for further advice.\u003c\/li\u003e\n\u003cli\u003eEveryone should protect the hairline, ears and any other sensitive areas with Vaseline before lightening.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin sensitivity \u0026amp; hair strand test even if you have used the product on previous occasions.\u003c\/li\u003e\n\u003cli\u003eNot to be used on persons under 16 years old.\u003c\/li\u003e\n\u003cli\u003eDo not use product on other body hair, eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eNot recommended for use during pregnancy.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated scalp or broken skin.\u003c\/li\u003e\n\u003cli\u003eIf you have very thick or longer than shoulder length hair, you may require more than one kit for full application.\u003c\/li\u003e\n\u003cli\u003eMay not be suitable for very dark brown hair always complete a strand test.\u003c\/li\u003e\n\u003cli\u003eNot recommended for black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"1000ml","offer_id":53617508516178,"sku":"DIRC57","price":5.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/6549\/4610\/files\/medium_Directions_Hair_Lightening_Peroxide_40_Volume_1000ml_fecfad237b_9INBKj2moq.jpg?v=1780316548"}],"url":"https:\/\/cosmetize-2.myshopify.com\/collections\/lightened-hair.oembed?page=3","provider":"COSMETIZE","version":"1.0","type":"link"}